LOOKING FOR THIS GUY (JOEL BOOK)? HE’S NEXT DOOR
Jan 13, 2015
LOOKING FOR THIS GUY (JOEL BOOK)? HE’S NEXT DOOR
AM I HOT OR NOT
Tamara Gielen, Email Marketing Consultant Loren McDonald, Vice President, Industry Relations, Silverpop Stefan Pollard, Senior Strategic Consultant, ResponsysDJ Waldow, Director of Community, Blue Sky Factory
WHO’S WHO
Tamara Gielen@tamaragielen
Stefan Pollard@4Stefan
DJ Waldow@djwaldow
Loren McDonald@LorenMcDonald
DISSECT & DEBATE
• Welcome (Loren)
• E-Commerce (DJ)
• Newsletter (Tamara)
• Transactional (Stefan)
• Additional Attendee Entries
• Q & A
Welcome Emails
Email address was added
Add to address book
Web version link
Privacy assurance and
linkLink and instructions on how to change preferences
How to get started
When first email will
arrive
Resources, key links
“Your gift” incentive
Unsubscribe linkReinforce value proposition
Upsell
Call to action/”offer”
WELCOME CONTENT CHECKLIST
Horrible
Not Much Better
Still, Not Much Better
Better…
But…
ImagesOff
ImagesOn
Ecommerce / Promotional Emails
Leads to an open, click-
through and/or
conversion
*Creates positive brand
awareness
Is timely, targeted, &
valuable
(Is viewable with images
on & off)
Has a clear from name &
subject line
Includes main call to
action
Is simple &
straightforward; clean
design
Is shareworthy
E-COMMERCE EMAIL CHECKLIST
Subject LineIt's not too late to order your Christmas gift...
From NameBustedTees
**Sent 12/24/09
Newsletters
Main purpose:
Inform, entertain,
educate, show
expertise
Drive traffic to
the website
Do’s:
Include a table of
contents
Make them scannable
Allow users to share
individual topics
Make titles stand out
Teaser copy with link to
full article on web
NEWSLETTER CONTENT CHECKLIST
Subject LineNew Series Premiere: Border Wars This Sunday on Nat Geo
From NameNational Geographic
Transactional / Notification Emails
Transaction Occurs, or
relationship message for
service action items
Add to address book
Web version link
Privacy assurance and linkPreference center link
Branding and Navigation
elements
Primary intent –
transactional data,
bypasses most
suppressions
Strong personalization
Subscribe link includedReinforce value proposition
Cross-sell / Upsell
Repeat purchase incentive
TRANSACTIONAL EMAIL CHECKLIST
Subject LineYour receipt #M3NSFF1ZQ7
From NameiTunes Store
Attendees Entries
We Want You!
Subscribe to our FREE industry newsletter:
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WHO’S WHO
Tamara Gielen@tamaragielen
Stefan Pollard@4Stefan
DJ Waldow@djwaldow
Loren McDonald@LorenMcDonald
Extras
Subject:Check your email for great tips and reminders!
Subject LineWelcome to National Geographic Newsletters
From NameNational Geographic