“Always on” content and dialogue on housing

Jeroen van de VenSocial Media Manager

ABN AMRO

“Always On”

Content and Dialogue on Housing

ServiceBrand Reputation Social Selling

Strategic Goal:

Strengthen relationships, co-create value

Trust inABN AMRO.

Persistently surpassingexpectations

Selling without selling

TARGET

‘Always on’Un

iqu

e v

isit

ors

Imp

ressio

ns

BEFORE DURING AFTER

Branches & Ambassadors

sharing content

Articles with answers to customer questions

HUMANIZING

THE BRAND

#H2H

Takeaways:

1. Create Customer centric content

2. Use the power of employees

3. Selling without selling

4. Be ‘Always on’ 24/7

“Being truly Social drives

Engagement, Engagement

drives Advocacy and Loyalty,

and both correlate directly to

increased Sales!”

#RonR = ROI

Ted Rubin – Author Return on Relationship™