Driving Alumni Engagement… One Deal at a Time
Jul 15, 2015
Driving Alumni Engagement… One Deal at a Time 2
Who We AreTriQuest® is an industry leader in assisting member based organizations and non-profit groups with engagement and fundraising.
TriQuest is a division of Access®, a privately held, local company in Salt Lake City, Utah. For more than 30 years Access has specialized in adding value and building loyalty for some of the worlds most recognized organizations. We do so by providing our client organizations’ and their members with access to our private discount network, the nation’s largest.
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Organizations We Serve
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America’s Largest Savings NetworkWith more in-store merchant locations than any other organization, Access offers your constituents with unparalleled value at places they shop everyday.
Merchant Locations as of 6/30/2014
ONLINEas of 10/31/2014 MOBILE*DINING & FOOD 70,377 30,608Quick Serve 35,432 20,566
Casual and Fine Dining 31,158 7,121
Desserts, Catering, etc. 3,787 2,921 SERVICES 42,977 13,106 AUTOMOTIVE 41,778 10,278 SHOPPING 44,952 15,244 HOTELS 30,724 30,680 HEALTH & BEAUTY 32,073 11,010 REC & ENTERTAINMENT 22,082 12,700 CAR RENTAL 24,019 23,544 HOME & GARDEN 19,885 6,266 MOVIES 3,732 797 CONDO & RESORTS 6,587 6,509 GOLF 2,329 1,063 SKI & SNOWBOARD 832 170 TRAVEL 39 29 CRUISES 20 13
TOTAL 342,406 162,017
OVER 500 NATIONAL BRANDS
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Neighborhoods with an Access DealAlumni living almost anywhere nationwide can find deals nearby
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Access Across AmericaFrom big cities to rural communities… most all of your alumni can find Access deals within driving distance.
1 As defined by the U.S. Census Bureau. For more information about MSA’s (Metropolitan/Micropolitan Statistical Areas), visit www.census.gov.2 Based on population data taken from the 2000 U.S. Census.
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Potential Savings Purchase
Frequency
Typical Savings per purchase
Purchases per Year
Yearly Savings
Grocery Store Coupons 5 items/wk $1.00 36 $180.00
Dining - Lunch 1 meal/wk $3.00 52 $156.00
Dining - Dinner 2 meals/mo $5.50 24 $132.00
Pizza 2 purchases/mo $8.00 24 $192.00
Apparel 8 items per yr $14.75 8 $118.00
Home Improvement 2 purchases/yr $50.00 2 $100.00
Carpet Cleaning 1 purchase/yr $20.00 1 $20.00
Misc Shopping 8 purchases/yr $12.50 8 $100.00
Flowers/Gifts 2 purchases/yr $6.50 2 $13.00
Oil Changes 4 oil changes/yr $6.00 4 $24.00
Cell Phone Service 12 payments/yr $8.25 12 $99.00
Auto Parts 2 purchases/yr $15.25 2 $30.50
Bowling/Lasertag/Minigolf 4 purchases/yr $6.25 4 $25.00
Theme Park Visits 4 passes/yr $34.00 4 $136.00
Concerts/Sport/ Event Tickets 4 tickets/yr $27.00 4 $108.00
Movies 6 tickets/yr $6.00 6 $26.00
Golf 4 rounds/yr $18.00 4 $72.00
Hotel Stays 7 nights/yr $23.50 7 $94.50
Car Rental 5 days/yr $16.25 5 $81.25
Cruise 1 cruise for 2/yr $25.00 2 $70.00
Ski Vacation 1 day pass/yr $15.00 1 $15.00
TOTAL $1,802.25
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Why Discounts Work to Attract and Engage Your Alumni► Saving money is a universal desire…no one wants to pay more than necessary.
► Commercial loyalty programs know the power of discounts, and most all use some form of discount to impact customer loyalty.
► Your alumni are all consumers, and spend money every day. Discounts are a great way to be relevant by offering them everyday savings.
► Alumni discounts are common among alumni organizations... so alumni often expect alumni discount benefits.
► Retailers use discounts to get a more educated and affluent customer through their doors…your alumni qualify for better deals than most people.
► Significant discounts are not given to the general public… but retailers limit their best deals to private, limited-access networks like Alumni Access.
► 80% of your alumni own smartphones, so mobile “show-your-phone” discounts will appeal to a broad demographic spectrum.
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What it Is► Exclusive Deals: Give your alums access to the nation’s largest private
discount network… when alumni save, you generate goodwill.
► Show-Your-Phone Coupon App: Over 80% of college grads have smartphones, so this GPS driven, “show your phone” mobile app will be a popular benefit that is both engaging an deliver instant savings everywhere your alumni eat, shop, or play.
► Customer Savings Website: Get a custom-branded savings website to make it easy for your alums to save money.
► Data Share: Receive regular data feeds of those alumni who sign up…including other preferred email addresses and mobile phone numbers.
► Turnkey Marketing: Tap into our ongoing marketing programs that require minimal time and oversight, or team up with us to develop email campaigns to fit your existing email program.
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Mobile AppAccess also offers America’s largest private mobile coupon network, featuring over 150,000 offers at popular local and national merchants.
► Discounts available in 5,000 cities
► Members redeem offers simply by showing the coupon on their Android, or Apple iOS device
► GPS functionality instantly finds deals nearby
► Track savings function to tally annual savings
► Strategic push notifications to drive usage and relevance.
► Collect mobile phone numbers for other outreach opportunities
Designed by: ZQ | www.designbolts.com
Free Vector (.ai, .eps)
Mock Up5
Designed by: ZQ | www.designbolts.com
Free Vector (.ai, .eps)
Mock Up5
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What You GetA PRIVATE-LABEL SAVINGS WEBSITE Customized for your brand, this dynamic turnkey solution excels at generating web traffic, capturing email addresses and promoting you to your alumni.
LOG IN REQUIREMENT Captures valid email address of every user
INTUITIVE INTERFACE Results by Map or Merchant Listing
SEARCH BY KEYWORD Makes finding deals
simple and fast
MOBILE DOWNLOAD Reminds members to
download the app
CUSTOM BRANDING Your logo reinforces your brand Merchant Listing
SEARCH BY LOCATION Find deals where you are
or where you’ll be
POPULAR NATIONAL BRANDS
Hundreds of popular deals
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Additional Support ServicesWe offer a suite of services, working behind the scenes to help support members, promote your organization to help sustain your program. We do the heavy lifting while you enjoy the rewards.
Graphic design & copywriting
Print production & fulfillment
Toll-free customer service included
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Why It Works► It’s Relevant: Gives alumni a gift from your organization that they’ll
use every day - at grocery stores, restaurants and retailers right in their neighborhood.
► It Promotes YOU: Every time an alum saves money, it’s your organization they’ll see and appreciate.
► It’s Easy: Depending on your needs, you can just set it and forget it. We’re willing to do all the work.
► It Gives Back: More and more alumni feel they are constantly being solicited. Alumni Access offers real value that can save them money between asks.
► It’s Flexible: Offer it to all your alumni, soon-to-be graduates, or just your dues-paying members. You decide.
► It Lasts: Alumni Access delivers ongoing value and keeps you connected day after day, year after year - guaranteed!
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Benefits► Cost effective member benefit that’s especially appealing to younger alumni.
► Delivers huge savings potential, especially for cash-strapped alumni.
► Alumni enjoy exclusive offers at retailers, restaurants and stores they know & love.
► Now alumni nationwide can enjoy a popular, tangible benefit.
► Offer to current students/future alumni, and engage them early.
► Find and engage your wired, social & on-the-go alumni.
► Local, in-store savings plus big-box national brands.
► Easy to set-up and maintain… no complex IT integration.
► Free promotional collateral, including social media posts, web banners, etc.
► Get regular alumni data that is hard to get, especially mobile numbers and preferred email addresses.
► Guaranteed to engage and cultivate alumni… and that leads to increased giving.
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