1 ALUMINIUM INGOTS Submitted to Prof. Rangan Mohan Submitted by Team Innova Gourab Mahajan (12018) Mohan Karthikeya (12028) Robin Kumar Sahu (12097) Dinesh Chand Devapujala (12137) Pappu Yadav (12166) Sarthak Rohatagi(12182)
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ALUMINIUM INGOTS
Submitted to Prof. Rangan Mohan
Submitted by Team Innova Gourab Mahajan (12018)Mohan Karthikeya (12028)Robin Kumar Sahu (12097)Dinesh Chand Devapujala (12137)Pappu Yadav (12166)Sarthak Rohatagi(12182)
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• Ingots are the material that is cast into a shape suitable
for further processing
• Large rough castings - storage and transportation
• Aluminium Ingots are produced through the smelting
process.
• Various grades of ingots are produced which are used for
production of castings in Auto Industry as well as
electrical applications
• Ingots are re-melted and further processed into a large
number of products for various downstream applications
ALUMINIUM INGOTS
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Factors Parameters
Size of ingots 740mm*170mm*114mm and others
Weight of ingots 22.7+/- 1.5kgs (average)
Usage Casting, Utensils, automobiles, Lithium batteries, Currency Coins,
Types of ingots Low Purity (LP), Electrical Conduct (EC), Commercial Grade (CG)
INTRODUCTION
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Transport Air, Road, Rail and Sea
Construction Siding (Cladding), windows, skylights, weather – proofing, doors, Screens, gutters, hardware
Packing Cans, aluminum foils
Electrical Energy distribution and transport cables
Pharmaceutical Antacid, antiperspirants
Cooking Utensils Kettles and saucepans
NEED AND USES
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COMPANIES
SIZES
PU
RIT
Y
Competitors
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:
• Product features
Producing aluminium ingots with LME standards
Ingots of various dimensions with maximum purity of 99.7%
• Target customers
Targeting to the customers who need small quantity of ingots
Targeting on electrical and automobile manufacturing industries
which needs high purity ingots
Aluminium with high melting point are required in making coins.
PRODUCT MANAGEMENT STRATEGIES
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Hero cycle inaugurates (all aluminum) bicycle plant at Ghaziabad and also laid foundation for its new plant in Bihta industrial and logistic park in Bihar which will have a annual capacity of one million units. Plant will be operational in 2014
• Additional Benefits to customers
Providing good Packing and insurance facilities to customers
Freight discounts for transportation
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26%
22%22%
8%
8%7% 7%
Transport Packaging ConstructionMachinery Electrical Consumer durablesOther
Segmentation Geographical region India
Markets Transportation, Construction, Packaging, Electrical, et al
Structure of procurement Decentralization
Usage rate Low, medium and high
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• The management of our suppliers, based on the total cost of
the Ownership
• The concentration of purchasing volume on the best suppliers
• The decrease in purchasing costs and increase in supplier
performance
• The improvement of co-operation
• The optimization of the entire value chain in collaboration
with our suppliers
OUR GOALS OF SUPPLIER MANAGEMENT
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• Achieving a target return on investment: In the initial
stage, the target would be to reach the break-even
• Achieving certain market share: Nominal pricing
• Meeting competition: Providing value-based pricing
PRICING OBJECTIVE
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Penetration Policy
• High competition from market leaders
• Competitive and price sensitive market
• Gain market share
Value-Based Offering
• High purity of Ingots
• Available in different sizes
• Nominal price compared to competitors
PRODUCT PRICING
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DISTRIBUTION STRATEGY
Company
Warehouse/
Depots
Resellers
Customer
Distributor
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THROUGH INTERNET: Company sells the aluminum Ingots online. However for large orders company
sends direct sales force.
ALTERNATE CHANNEL
CompanyIf Large then Direct sales force
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• Direct Sales: Our sales team deals directly with the
clients
• Trade Shows: Display in trade shows
• E – Marketing: Promoting through different sites
• Business magazine: Advertising in trade journals
• Trade Discount: Providing discounts/ freight charges
SALES PROMOTION