Alternative Path

I CAN BE FOUND HERE

HTTP://TWITTER.COM/SAMRATKAKKAR HTTP://SAMRATKAKKAR.WORDPRESS.COM

WHAT DO I DO?

THIS IS WHAT I DO

EVERYTHING TO DO WITH DIGITAL MARKETING AND THE SOCIAL MEDIA EVOLUTION VIS-A-VIS B2B AND B2C

ENVIRONMENT

WHY DO I DO THIS?

CONSUMER IS CHANGING

CONSUMER IS

ENGAGING IN CONVERSATION OVER THE INTERNET

WANTS ACCESSIBILITY ON THE MOVE

PARTICIPATING IN A CONVERSATIONS

CONSULTS ONLINE COMMUNITIES FOR DECISIONS

CONSUMER IS

SELECTING

CREATING

IN CONTROL

HE IS CREATING “ BRAND CALLED ME”

COLLABORATION

COMMUNITY

CONVERSATION

CREATIVITY

& CONSUMER IS CONNECTED

CONSUMER WANTS

CONNECTED CONSUMER IS

ASKING FOR MORE

SHARING MORE

DISCUSSING MORE

INTERNET&

PHONE

CONSUMER IS conversing

WHERE IS HECONVERSING?

HE IS CONVERSING IN SOCIAL MEDIA

CUSTOMER IS WALKING AN ALTERNATIVE PATH

BUT, ARE YOU WALKING THIS PATH?

SOME ARE WALKING THIS PATH

BRITISH AIRWAYS ON TWITTER FINANCIAL TIMES ON TWITTER

STARBUCKS ON TWITTER VIRGIN ATLANTIC ON TWITTER

NIKE ON YOUTUBE PEPSI ON YOUTUBE

VICTORIA’S SECRET ON YOUTUBE SAP ON YOUTUBE

ON THE PHONE?

WHY YOU SHOULD BE PART OF IT?

✴ INTERNET PENETRATION IN INDIA TODAY IS 8% I.E. 9 MILLION USERS

✴ 25 MILLION ACTIVE INTERNET USERS IN INDIA BETWEEN THE AGE OF 16-54

✴ 85% OF THE ACTIVE INTERNET USERS IN INDIA ARE READING OR WRITING A BLOG I.E 21 MILLIONS USERS

✴ 40% OF ACTIVE INTERNET USERS IN INDIA READ A BLOG DAILY I.E. 10 MILLION USERS

✴ 66% OF INTERNET USERS ARE USING SOCIAL NETWORKS IN INDIA I.E. 64 MILLION USERS

✴ OVER 300 MILLION MOBILE USERS IN INDIA. EXPECTED TO DOUBLE BY 2012

✴ 3G LAUNCH FOR INDIA MARKET

✴ SOCIAL MEDIA ON MOBILE TO BE THE NEXT BIG THING

DO YOU THINK ITS TIME TO CONSIDER THE

ALTERNATIVE PATH?