Click&Collec t Thierry Strickler François Calzada June 2013 ENGLISH VERSION
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Click&Collect Thierry Strickler
François CalzadaJune 2013
ENGLISH VERSION
June 18th 2013
From now on, a customer will be able to
reserve his phone online and pick it up in
the store or be delivered at home.
Click&Collect, an essential element in cross channel strategies Generates traffic and in store sales Not only « Drive »-oriented
Click&Collect = ON & OFF CONVERGENCE
85% of French find it interesting to reserve a product on line and pick it up in store (Ifop 2013).
Since 2012, the Morgan clothing brand proposes to pick up Internet orders in stores. After only 6 months, 30% of online orders were picked up in stores.
Click&Collect A service well-received by customers
Click&Collect Works for all shop formats and retail industries
Click&Collect
Digital services provided Physical services provided
Click&Collect
Digital services provided
Click Location / Opening hours
Researches Results
Stores and Services (1)
Researches ResultsVices and Anvils
PRODUCTS STORES IDEAS & ADVICES COMMUNITY TO DISCOVER
Anvils 2kgCaracteristics
Lenght (cm): 17Material: FontDepth (cm): 8
Opinions
Add tp Cart
Available online Available in storesSee more information
Products description Opinions
Home> Products> Tools> Materials and development workshop> Vices and Anvils> Anvils 2kg
Login
PRODUCTS STORES IDEAS & ADVICES COMMUNITY TO DISCOVER
More precise Research
Your research: « rosny sous bois » on the website
Stores and Services1 resultCommunityIdea and AdviceProducts
Login
Results per pageShow Sort per
Results per pageShow
Research Results
Become Fan on Facebook
Discover the Youtube Chanel
Follow us on Twitter Downlaod the App
Connect your Wishes
Click Product Availability
See store details
See store details
See store details
Stock are estimated. Contact your Chevignon store to have information or reservationChoose your size
Choose your color
Product Non Available
Product Available
Product Available
List of the stores
HOURS
HOURS
HOURS
LIST MAP
Fill in a city name or postal address
See Store details
See Store details
See Store details
2.85 km from your house
4.59 km from your house
10.12 km from your house
Click Product Information
Type Casque Arceau
Impédance nominale 32 Ohms
Niveau de pression sonore (SPL) 106 db
Réponse en fréquence 10 – 28 000 Hz
Longueur de câble 1.2 m
Jack (connecteur/embase) 3.5 mm jack plaqué or
Accessoires Fiche adaptateur 3.5 – 6.3 mm, câble d’extension 1.8m
Diamètre du haut-parleur 40 mm
Bluetooth Non
Headband Headphone with design and trendy wires, its 2 foam pads adapts to ears shape. It is convenient due to its smooth cable, which do not tangle. This product will delight the regular users with its flexibility and easy storage.
Headband HeadphonePHILIPS SHL5500 BLACK19.90 € instead of 29.90 € with 0.05€ of eco contribution 1 Year GUARANTEE1 exemplary in stock
Headband Headphone
Cable Length
Sound pressure Level (SLP)
Accessories
No
Adaptater Plug 3.5 - 6.6mm; Extension cable 1.8m
Nominal Impedance
Frequency
Jack Plug 3.5 Jack Plug (gold plated)
Speakers diameter
Click Reservation without payment
Family Hammock Flora –Turquoise – La siesta
In store Picking Up
Family Hammock Flora Turquoise La siesta
I read and accept the Terms and Conditions of reservation of the company
Civil Information
Validation of your reservation1. Chose your of point of Sales 2. Your Card
Your order will be confirmed by Nature and Decouvertes within 1 hour. When confirmed your reservation will be valid until the 23/06/2013, 10h30 to 21h
Reservation confirmation
Click Reservation with payment
« Thousands of products at the same price that in the Leclerc shops
I pay on-line,
I pick-up my purchases when I want to, 2hours after the order,
It’s free, and I gain time. »
Click Make an appointment
« In SNCF railway stores everywhere in France, you are welcomed by our advisors, travel and services specialists. They will do their possible to help you:
•Buy your tickets at the best price
•Get a loyalty card or a discount card
•Prepare your travel
•Combine your travel with a service (rent a car, hotel, flight…),
•Deal with your reservation, done on-line, by phone, with a traveling agency or at the station. »
Fill in your city or Potal code
Appointment SNCF
Take a SNCF appointment
Select your Point of Sales
Fill in your city or Potal code
Click Make an appointment
The Genius Bar has perfect knowledge on Apple products and works directly with you, to offer you technical assistance and solve all kinds of problems. Some repairs can even be done in the Genius Bar. You want to meet a Genius? Book your place in advance.
We would be delighted to meet you
Make an appointment
Select your store
Select a kind of reservation
We would be delighted to meet you
Tell us which store you would like to visit and which kind of reservation you would like to do.
Click
Plyce : Smartphone app not to miss the tips of large clearance Darty
Plyce app, propose discount and offers from different partners (wellness, furniture, deco, ready-to-wear...).
Darty just associates, bringing to Apps users an acess to all the product remove from storage in its 228 french points of sales.
• Working on all mobiles (IOS, Androïd…),
• Free reservation of the product
• Geolocation leading the clients to the closest stores’ offers.
Third-party apps
Click 1. At home / At the office
2. With smatphones
3. In traffic areas (Tesco wall in the subway)
4. Mobile via QR Code, digital terminals…
5. In store, « Surf and order » area at M&S
6. On e-business website
7. Via apps
8. Via third-party websites or apps
Click&Collect
Physical services provided
CollectChallenges and expectations
Client expectations
Heavy / large products Distance Timing Hours Cost
Retailers’ challenges
Costs Logistics Information Systems Payment Systems Additional sales
CollectHome delivery, Online payment
HOME
DELIVERY
Retailers’ Challenges
Costs Logistics Information Systems Payment Systems Additional sales
Client Expectations
Heavy/Large products Distance Timing Hours Costs
CollectIn-store picking-up, Online payment
Retailers’ Challenges
Information Systems Payment Systems Additional sales
Client Expectations
Distance Timing Hours
CollectIn store picking-up, In-store payment
G20 launches « G20 minute », its mobile app « to pick-up in-store».• Geolocation of the closest store • Order and pay via smartphone or in-store• Order available in-stores within 2 hours
Retailers’ Challenges
Information Systems Payment Systems Additional sales
Client Expectations
Distance Timing Hours
CollectPick-up spots
« Thanks to its partnership with CollectPlus, John Lewis adds 5000 pick-up services to its 230 physical points of sales».
Retailers Challenges
Costs Logistics Information Systems Payment Systems
Client Expectations
Distance Timing Hours Costs
CollectOut-of-store pick-up
« Click, Fly & Collect » • In the days preceding your flight to Melbourne, place your shopping order online via the mobile
app• After landing and picking up your luggage, you can pick-up your shopping bags at the terminal
exit near the Park Royal Hotel• It is even possible to select an option that allows you to have your shopping bags in your car,
witout any additional fees
Collect
• In-store picking• Home delivery• Points of sales delivery
In-store = Additional sales
Bricorama sales boosted by the Click&Collect service
The average shopping cart of e-consumers who are picking-up their order in-store is 30% higher than
that of clients who are home-delivered
These are Bricorama’s big customers: Their average shopping basket is 8 times that of the average customer
Click&Collect
Click&Collect Challenges for commercial communication
Three Challenges
1. Cross-channel visibility of the service
2. Unify / Rationalize
3. Opportunity for additional services
Cross-channel visibility of the service
«Anglo-Saxons put Click & Collect services at the heart of retail strategies and we can witness it", reported Georges Duarte from DesignDay firm during the first channel congress, During 30minutes, with lots of pictures supporting his words, he demonstrated to the 150 attendees that French retailers have not fully supported their cross-channel strategy.
Their communication lacks visibility while in the UK retailers are at full speed on the subject. And it is visible (even though the design is not always perfect).
Unify / Rationalize
1. The service, the promotion, the presentation of the products
2. Graphic codes, iconography, signage
3. Communication production, budgets, timing (digital publishing…)
Opportunity for additional services
• Enrichment with informative content, online and offline experiences…
• Customization offers and services…
• Boosting in-store activity, clients’ sharing…
• Retailers / clients co-creation …
ContactThierry Strickler: [email protected] Ovazza: [email protected] Gaïsset: [email protected]
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