CREUNA Alt du gjør bygger merkevare Alain Fassotte - Director of Sales creuna.no Selgeren [email protected] AFassotte +47 920 611 16
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Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
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4. Click OK
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CREUNA Alt du gjør bygger merkevare Alain Fassotte - Director of Sales
© Creuna
creuna.no Selgeren [email protected]
AFassotte +47 920 611 16
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Agenda
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1. Kort om Creuna 2. Den nye kundereisen 3. Kommunikasjonsgapet 4. Kundeopplevelse forvaltning 5. Oppsummering og diskusjon
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Driving change in a connected world
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Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour
4. Click OK
© Creuna
Creunas unikhet
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“You can't plow a field simply by turning it over in
your mind.” - Gorden B. hinckley
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340 visjonære mennesker
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Aarhus
Helsinki
Helsingborg
Oslo
Gothenburg
Copenhagen
Stockholm Stavanger
Vi har kontorer i
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Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations of
the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Noen kunder
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Det vi gjør
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strategi +design
+teknologi +kommunikasjon
Merkevarebygging Reklame eHandel Nettsider Brand sites Intranet Kundeopplevelse Design Service Design Content Management Online Marketing Employer Branding Social Media SEO/SEM Analyser & Innsikt Innholdsproduksjon
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Designere Interaksjonsdesignere Konseptutviklere Kreatører Tekstforfattere
Teknologi Design, brukeropplevelse and konsept
Merkevarestrateger Teknologistrateger Forretningsutviklere Analytikere Skribenter Prosjektledere
Front-end-utviklere Back-end-utviklere Systemarkitekter Løsningsarkitekter
Strategi og merkevare-
bygging
Vår kryssdisiplinære tilnærming
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Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour
4. Click OK Creunas struktur
Vår bredde og dybde sikrer en integrert leveranse, fra strategi til implementering.
Branding Employer branding Digitale løsninger Reklame Design Sosiale medier +++
INTEGRASJON
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Tre store utfordringer
2. Den nye kundereisen
© Creuna
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Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different
saturations of the colours, but we still recommend these second to darkest ones
Change colour of numbering 1. Select all text with numbering
2. Choose Format/Bullets and Numbering 3. Select colour from ‘Color’ dropdown.
4. Click OK
Change background colour 1. Right click outside slide
2. Choose Format Background 3. Select Fill and choose your colour
4. Click OK Det handler om å forstå og respektere den makten og de forventningene kunden har til deg og din organisasjon
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© Creuna
Behov
Kriterier
Løsning
Kjøp
- Kjøps- og salgsprosessen er død
3%
7%
30%
30%
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© Creuna
Attention
Interest
Desire
Action oppdag
søk
utforske sammenligne
valg
ambasadør bruke
support dele
tillit
find like love
Venn Personifisere
- en ny kundereise
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buttons found in the Top-PowerPoint menu
THE WEAKEST LINK
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© Creuna ∞ under
Før
Etter
Ferskvare-disk
Hyller
Aktiviteter
Mobil app
Inngangs-parti
Radio
TV
SMS
Mobil
Web
en kontinuerlig merkevareopplevelse
Pose
Web
Venner
Avis
Nyhetsbrev
Mobil
Parkering
Lojalitets-kort
Automat
Nettbutikk
Ansatte Pante-automat
Demo
Handle-vogn
Parkering PR
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Customers no longer separate markting from
the product.
-it is the product.
© Creuna
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Click Increase Indent button to get predefined ‘quote-name’ font
They don´t separate marketing from the in-
store or online experience.
-it is the experience.
© Creuna
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In the era of engagement, marketing is the company.
McKinsey 2011.
© Creuna
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© Creuna ∞ under
Før
Etter
Ferskvare-disk
Hyller
Aktiviteter
Mobil app
Inngangs-parti
Radio
TV
SMS
Mobil
Web
en kontinuerlig merkevareopplevelse
Pose
Web
Venner
Avis
Nyhetsbrev
Mobil
Parkering
Lojalitets-kort
Automat
Nettbutikk
Ansatte Pante-automat
Demo
Handle-vogn
Parkering PR
Den totale kundeopplevelsen
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Den totale kundeopplevelsen
Kundeopplevelsen er merkevaren
Salg Markedsføring
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Den totale kundeopplevelsen
Kundeopplevelsen er merkevaren
Salg Markedsføring
“Vår organisasjon er så kompleks at den eneste som ser helheten er kunden.” - Creuna-kunde
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© Creuna
kunde
teknologi bedrift
Brukerorientering - Lite fokus på bedriftens
behov
Tradisjonell markedsføring/”branding”
- Lite fokus på kundens behov
Tradisjonell kundedialog - Lite fokus på effektivitet og
innovasjon
Vårt største potensial
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© Creuna ∞ under
Før
Etter
Ferskvare-disk
Hyller
Aktiviteter
Mobil app
Inngangs-parti
Radio
TV
SMS
Mobil
Web
en kontinuerlig merkevareopplevelse - hvor kunden får reell verdi fra oss i alle kontaktpunktene
Pose
Web
Venner
Avis
Nyhetsbrev
Mobil
Parkering
Lojalitets-kort
Automat
Nettbutikk
Ansatte Pante-automat
Demo
Handle-vogn
Parkering PR
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Prioritering
© Creuna
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© Creuna ∞ under
Før
Etter
Ferskvare-disk
Hyller
Mobil app
Facebook Mobil
Web
en kontinuerlig merkevareopplevelse - hvor kunden får reell verdi fra oss i alle kontaktpunktene
Web
Nyhetsbrev
Mobil
Lojalitets-kort
Handle-vogn
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3. Kommunikasjonsgapet
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Hva gjør markedslederne?
Product leader
Operational excellence
Client intimate
- middle-of-the-market products at the best price with the least inconvenience.
- best product and inovation, period!
- specialize in satisfying, unique needs and relationships
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CXM 4. Kundeopplevelse forvaltning
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© Creuna
concept and design
activities and channels
implementation
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Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour
4. Click OK ∞ © Creuna
Den totale kundeopplevelsen
Kundeopplevelsen er merkevaren
Salg Markedsføring
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© Creuna
oppdag
søk
utforske sammenligne
valg
ambasadør bruke
support dele
tillit
find like love
Venn Personifisere
- en ny kundereise
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© Creuna
concept and design
activities and channels
evaluate and measure
implementation
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© Creuna
concept and design
activities and channels
evaluate and measure
implement CXM analysis ambition strategic choices
concept and cxm direction
Gjøre de riktige tingene
Gjøre tingene riktig
grunnmuren i en sterk merkevare
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1. Analysis
• Positive assosiasjoner • Høy markedsandel i Norge og internasjonalt • Høy grad av innovasjon • Høyt volum
© Creuna
• Lav preferanse for bindinger • Lav kunnskap om bindingens rolle for ytelse • Lave marginer • Mange sub-merker
+
-
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Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different
saturations of the colours, but we still recommend these second to darkest ones
Change colour of numbering 1. Select all text with numbering
2. Choose Format/Bullets and Numbering 3. Select colour from ‘Color’ dropdown.
4. Click OK
Change background colour 1. Right click outside slide
2. Choose Format Background 3. Select Fill and choose your colour
4. Click OK
© Creuna
1. Analysis
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Level 1 = Introtext Level 2 = Subtext
Level 3 = Bodytext
2. Ambition and strategic choices
• Ta tilbake eierskapet til bindingen • Tydeliggjøre bindingens
betydning • Fremheve Rottefellas kvalitet
© Creuna
”Superior transmission of power from man to ski”
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3. Concept and CXM direction
Brukerfokusert tilstedeværelse og kommunikasjon i digitale og tradisjonelle kanaler.
Menneske i sentrum
og på rollen til bindingen
© Creuna
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2. Find image, select OK Size of image=1500x844 px
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© Creuna
Choose among many Layouts Right-click on slide and select Layout
In some cases you may want background images 1. Click on Picture icon
2. Find image, select OK Size of image=1500x844 px
(2000x1126 px for even better quality)
Brand strategy, new identity and tons of stuff to tell the world that we’re here to stay
Rottefella
© Creuna
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Use Increase Indent button to get predefined level and font
Level 1 = Introtext Level 2 = Subtext
Level 3 = Bodytext
© Creuna
Choose among many Layouts Right-click on slide and select Layout
Use Increase Indent button to get predefined level and font
Level 1 = Introtext Level 2 = Subtext
Level 3 = Bodytext
© Creuna
Choose among many Layouts Right-click on slide and select Layout
Use Increase Indent button to get predefined level and font
Level 1 = Introtext Level 2 = Subtext
Level 3 = Bodytext
© Creuna
Choose among many Layouts Right-click on slide and select Layout
In some cases you may want background images
Insert image in background 1. Click on Picture icon in the center of the slide
2. Find image, select OK Size of image=1500x844 px
(2000x1126 px for even better quality)
Use Increase Indent button to get predefined ‘quote-name’ font
4. Results
© Creuna
“Powered by you. Technology by us.”
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Key pointers 5. Oppsummering og diskusjon
© Creuna
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Hva bør du ta med deg hjem?
• Kundereisen er blitt mer kompleks • Husk alle kontaktpunktene • Bestem dere for hva bedriften er • Lag en solid strategi basert på innsikt,
ambisjoner og overordnet konsept • Jobb kryssdisiplinært og på tvers av
siloene • Husk at kunden ser helheten
© Creuna
Choose among many Layouts Right-click on slide and select Layout
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Make a new slide to add or change the icons by using graphics from www.iconmonstr.com
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations of
the colours, but we still recommend these second to darkest ones
takk for meg! Spørsmål?
creuna.no Selgeren [email protected]
AFassotte +47 920 611 16
© Creuna
Make a new slide to add or change the icons by using graphics from www.iconmonstr.com