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http://aplhaalienz.wix.com/alphaalienz
Introducing AlphaAlienz,
a mobile app that motivates
kids to read for FUN.
Points, rewards and special
missions give kids incentive
to read and inspire an
appetite for books without
requiring any nagging by
parents.
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+ The Problem
Let’s face it…
Parents are busy and reading
isn’t always a priority.
• One study (Scholastic, 2013) finds that,
among children who are frequent
readers, 57% of parents set aside time
each day for their child to read,
compared to 16% of parents of children
who are infrequent readers.
Until now...
Source: Common Sense Media, “Children, Teens, and Reading”, 2014.
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+ The Kids
Reading for fun is dropping
dramatically as kids get older.
• The proportion of kids who are daily
readers drops markedly from childhood
to the teen years. One study (Scholastic,
2013) documents a drop from 48% of 6-
to 8-year-olds down to 24% of 15- to 17-
year-olds who are daily readers.
• According to government studies
(NCES, 2013), since 1984 the proportion
of 9-year-olds who read for pleasure
once a week or more has dropped from
70% to 53%.
Until now...
Source: Common Sense Media, “Children, Teens, and Reading”, 2014.
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+ The Solution
How cool would it be if your
KIDS asked YOU to get them
more books to read?
Introducing AlphaAlienz,
a mobile app that motivates
kids to read for FUN.
Points, rewards and special
missions give kids incentive
to read and inspire an
appetite for books without
requiring any nagging by
parents.
Give kids a reason to read
and watch their reading soar!
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+ The Concept
Welcome to
Camp AlphaAlienz!
Kids are new recruits at an
alien training camp where
the mission is to read books!
All recruits begin in the
Omega team and must read
books to earn points, unlock
rewards and level up.
The goal: Read the most
books and reach the rank of
AlphaAlien!
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+ The Sergeant
What’s a training camp
without a leader?
Kids will be guided in their
mission by the alien officer
Sergeant Reed Books.
Don’t worry…This sergeant
won’t make your kids do
push-ups or clean the latrine.
What he will do is give kids
lots of positive encouragement
to keep reading.
Hats off and a big salute
To Sgt. Books!
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+ The Target
Customized for different
reading levels
AlphaAlienz is designed for
Kids 5-11 and offers a fun,
motivating experience that
adapts to a child’s current age
and reading level.
Boys & Girls 5-11 will love
AlphaAlienz! Parents too!
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+ The Levels
From Omega to Alpha…
Kids read to the top!
All alien recruits start at the Omega
rank and must work their way up to
Alpha. That’s 24 levels in all!
1. Alpha
2. Beta
3. Gamma
4. Delta
5. Epsilon
6. Zeta
7. Eta
8. Theta
9. Iota
10. Kappa
11. Lambda
12. Mu
13. Nu
14. Ksi
15. Omicron
16. Pi
17. Rho
18. Sigma
19. Tau
20. Upsilon
21. Phi
22. Chi
23. Psi
24. Omega
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+ The Motivation
Kids read books. They earn cool
rewards. Simple as A-B-C.
Points
Kids earn points for every book they
read. Print books or e-books, fiction or
non-fiction, books for school or books
for fun…They are all worth points!
Rewards
Kids redeem their points for rewards
like ice cream, a trip to the movies, an
extra hour of TV time… even an Xbox!
Surprises
Kids will also earn aliens, fun stuff for
their alien’s cabin, extra points and
other surprises to keep them engaged!
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+ The Aliens
Kids were always out of this world.
Now they have their own alien!
Alien avatar
Kids get to customize their alien avatar,
care for their alien, and even send their
alien care packages!
Pimp your alien’s room
Kids can decorate their alien’s room
with points they earn reading books.
Fun surprises
Along the way, kids can win bonus
points, go on special missions and even
get surprise messages from Sgt. Books!
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+ The Game
Because aliens and kids
just want to have fun.
The app also features a fun game
starring Sgt. Books and the recruits from
Camp AlphaAlien.
Do you have what it takes to earn the
rank of AlphaAlien? You’ll have to play
to find out!
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+ The Parents
An app for kids with parents
in mind.
• Easily add rewards that kids can “buy”
with the points they have earned.
• When kids finish a book, their parents
approve and the kids get their points.
So simple!
• AlphaAlienz provides fun questions that
parents can choose from to confirm
their child read the book. It’s not a
quiz…It’s a chance to talk with your kids
and share their new joy of reading!
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+ Here is what potential users (parents and children) said
about our app:
0% 10% 20% 30% 40%
Definitely not
Maybe
Probably
Absolutely
5%
28%
31%
36%
If a mobile app used points, badges and rewards to give kids incentives to read, how likely would you be to use this app
with your kids under 12?
No. respondents 100 in Brazil, 80 in USA
0% 10% 20% 30% 40%
I don’t have kids under 12
They wouldn’t
Maybe
Probably
Yes, absolutely
4%
3%
31%
37%
26%
How interested do you think your kids under 12 would be to use this app? (Feel free to ask them!)
No. respondents 100 in Brazil, 80 in USA
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+ Which kind of feedback made us change the initial idea
about the App?
Initially we were planning to allow parents to choose the rewards themselves. The survey results
showed that many parents did not require this option, especially the ones surveyed in Brazil (69%).
Therefore, we decided to make this optional and develop further the features of the app that would
allow for it to assign rewards depending on several criteria.
55% 37%
8%
Would you prefer the app to offer predefined rewards,
or do you prefer to choose the rewards yourself?
The app chooses
The parents choose
I don’t like the idea of
giving rewards for
reading
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To join the AlphaAlienz mailing list, visit:
http://aplhaalienz.wix.com/alphaalienz
For more details on the face-to-face interviews
check our video:
https://www.youtube.com/watch?v=8a4rZVPl9V
Q&feature=youtu.be