ALPHA DIVe ACADEMYalphadiveacademy.co.za/wp-content/uploads/2019/06/CourseInform… · The STCW10 certification is a minimum requirement for anyone wanting to work internationally

ALPHA DIVE ACADEMY Mission Alpha Dive Academy will develop the future leaders of the South African dive industry. It will do this by growing young divers into dive professionals. The academy will expose the students to corporate facets of the professional dive industry and prepare them for a successful dive career. Alpha Dive Academy will achieve this through a program of mentorship and exposure based on many years of diving experience. Values Alpha Dive Academy holds its values and principles as key to the development of its students. Alpha Dive Academy strives to uphold these values; professionalism, leadership, mentorship, honesty, integrity, safety, respect for others and respect for the environment. Vision Alpha Dive Academy strives to be recognized as the international leader of training professionals for the dive industry.

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TABLE OF CONTENTS

CEO IN TRAINING PROGRAM - OVERVIEW 2 WHAT IS A CEO 2 STRATEGY 2 GOALS AND OBJECTIVES 3 PROGRAM STRUCTURE OVERVIEW 3 CONTINUED EDUCATION 4 PROGRAM PRESENTERS 4 MENTORSHIP 4

PROGRAM ADMINISTRATION 5 APPLICATION PROCESS 5 COSTS 5 DURATION 6 PROGRAM DATES 6 FINANCE OPTIONS 6 TRAINING HUB 6

PROGRAM CURRICULUM 7 SEMESTER 01 7 SEMESTER 02 8 SEMESTER 03 9 SEMESTER 04 10 CERTIFICATIONS AND ACCREDITATIONS 11 UNIQUE EXPERIENCES 11

CONTINUED EDUCATION 12

ANNEXURE A 13 ANNEXURE B 14

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CEO in Training Program - Overview

What is a CEO? “As a CEO you have to be committed to a life that is largely defined by your work, and you have to possess a combination of the right business skills for your industry and the leadership abilities to see your vision live.” “The CEO needs to know the ins and outs of their own organization – responsible for its culture and goals, but they also need to have an exceptionally clear idea of the external field: who is the competition, what are the industry trends and what is the perception of the brand?” “The CEO is ultimately where the buck stops – you are responsible for the overall strategic vision of an organization as well as its success or failure”

Strategy The strategy of Alpha Dive Academy during the presentation of the CEO in Training Program:

Dive training will be based on the internationally recognized Scuba Schools International (SSI) qualification

The CEO in Training Programs will be based on programs, lectures and presentations by leaders in the South African dive industry

The philosophy of Alpha Dive Academy will be “exposure”, this includes:

o Exposure to the best scuba training programs

o Exposure to instructors with significant dive training experience

o Exposure to mentors with diving, business and life experience

o Exposure to the local dive industry through the South Africa Dive Industry Tour.

o Exposure to all the different dive (ocean and land locked) conditions of South Africa

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Goals and Objectives The objective of the CEO in Training Program is to develop an aspiring scuba diver into an industry specialist and leader with a broad understanding of all sectors that make up the industry. Students participating in the program should be viewed by the industry as its future leaders. Once the students have completed the program they will have internationally recognized certifications that would open the door to a wide variety of opportunities in the dive industry. The sole objective of the traditional diving internship program is to qualify divers as open water instructors. The objective of the CEO in Training Program is to prepare students for a career in the diving industry, expose students to different components that make up the industry while at the same time ensuring that students obtain the most sought after qualifications that the dive industry has to offer. Training the student to become the next CEO in the diving industry will ensure that they get to meet, are mentored by and work side to side with the leaders of the South African dive industry.

Program Structure Overview The program will be broken down into four semesters. The focus of the first semester will be on learning to dive, exposure to and qualifying in various dive specialties and achieving Master Scuba Diver level. The CEO in Training Programs will expose the student to practical training in the dive shop, learning point of sale techniques, equipment maintenance, managing sales and cash registrar. The highlight of the second semester will be the student receiving their first professional qualification as a Dive Master. During the CEO in Training Programs in the second semester the student will complete MS Office, Pastel Accounting, Financial Planning, Dive Travel Planning and create a CV for job applications. The third semester of the CEO in Training Program makes the program unique in South Africa. The objective of this semester is to introduce the student to “the ins and outs” of the South African dive industry. The highlight of the third semester will be the South Africa Dive Industry Tour. The tour will take the students across the country visiting and diving some of the best and most unique dive sites our coast line and inland venues have to offer. During this tour the students will visit and meet industry leaders and entrepreneurs. The students will use the tour to identify a suitable host for their Internship. The fourth semester will consist of the STCW (Standards of Training, Certification and Watchkeeping for Seafarers) Super Crew Course which includes Marine Firefighting, Elementary First Aid at sea, Personal Safety and Social Responsibility, Personal Survival Training and Designated Security Duties. The STCW10 certification is a minimum requirement for anyone wanting to work internationally on Super Yachts.

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Continued Education With the knowledge and experience gained over the previous 3 semesters the student will reach the pinnacle stage of the program where they will choose their career path and select their continued education program. Continued education could lead to becoming a professional dive instructor, professional under water photographer, super yacht crew trainee, swimming instructor to name a few.

Program presenters The program presenters are all divers with years of diving experience backed up with knowledge in different area of business, law and the dive industry. The co-presenters of the CEO in Training Programs will all be specialist and leaders in their specific fields and these will include; dive shop owners, importers and exporters, resort owners, charter operators and tech divers . Both the program presenters and the co-presenters will mentor the student as they progress through the program.

Mentorship Mentorship is defined as “the guidance provided by a mentor, especially an experienced person in a company or educational institute” Alpha Dive Academy believes that the key to the success of the CEO in Training Program is the mentorship of the students. The role of our mentors is to:

Teach the candidate about specific issues and particular skills

Facilitate the candidate’s growth by sharing resources and networks

Challenge the candidate to move beyond his or her comfort zone

Create a safe learning environment before taking risks

Focus on the candidate’s total development

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Program Administration

Application Process: The information gathering and application process follows a simple structure and the following steps

should be followed:

Costs: The Cost of this program amounts to: R 135 000.00

Inclusions:

SSI training programs

CEO in training programs

Diving Equipment (see annexure A for complete list)

100 Scuba Dives (see annexure B for dive lists)

South African Dive Industry Tour

Branded shirts

Personal Requirements:

Transport costs

DAN annual membership

Personal Computer with Internet access ( Free Wi-Fi at the training centre )

Dive Medical

Registration and administration

Acceptance into the program

Meet the Program Director for an interview and a career path analysis

Complete and submit program application form

Work through program information pack

CEO in Training Program Profile Form

CEO in Training Program Brochure

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Exclusions:

Accommodation ( Please feel free to speak to us with regards to accommodation, we are happy

to help and make recommendations )

Personal stationary

Continued Education during Semester 4.

o The candidate has the option of achieving dive professional level through one of the

courses offered. The Program Director will guide the candidate to choose the best

career path based on his/her interests, strengths and skills.

o These courses are offered by independent facilitators and the exams are written under

their supervision.

Duration: The duration of the CEO in Training Program is 10 months and divided into 4 semesters, there will be a

short holiday between each semester. A typical training week runs from a Tuesday until Sunday 9am –

5pm. Speciality events and dives may require different hours.

Program Dates: The start date of the next program to be run will be April 2019 followed by a second program starting in

February 2020. These dates could be subject to change.

Finance Options: Payment plans are available. Please speak to us directly so that we are able to discuss a suitable

solution.

Training Hub: Scuba Dive Training will occur at various open water and confined water sites around the country. The

main training facility will be hosted by Alpha Dive Centre in the Strand, Western Cape. The South

African Dive Industry Tour will cover destinations like Mossel Bay, Knysna, Plettenberg Bay, Port

Elizabeth, Aliwal Shoal, Sodwana Bay, Johannesburg, Bass Lake and Bloemfontein.

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Program Curriculum Alpha Dive Academy has chosen to run their scuba diver training program through the Scuba Schools International (SSI) program. SSI is an international organization that teaches the skills of scuba through their worldwide footprint of 2500 authorized dealers and 35 regional centers. SSI was one the pioneers of professional scuba training, it was established in 1970 and its headquarters are in Colorado, USA. At the end of each semester of the program the student will reach a significant milestone in their scuba

development and training. At the end of semester 1 the student will qualify as a Master Diver, this is the

highest amateur qualification achieved in Scuba Diving.

Semester 2 culminates with the student qualifying as a Dive Master, a Dive Master is the first

professionally recognized qualification which a person can use to earn a living.

The objective of the third semester is to introduce the student to “the ins and outs” of the South African dive industry. The highlight of the third semester will be the South Africa Dive Industry Tour. During this tour the students will visit and meet industry leaders and entrepreneurs. The students will use the tour to identify a suitable host for their Internship. And finally in semester 4, the student will complete their STCW10 course (followed by their selected

Continued Education course – SQ)

Semester 01: These courses will allow the student to reach the level of Master Scuba Diver.

SSI Certified International Courses and Speciality Programs: 1. Open Water Diver Students need to complete a minimum of 4 sea dives with the emphasis on

skills training. Theoretical training is provided through an online portal and practical application

of the skills are taught in confined water.

2. Advance Adventurer Students need to complete a minimum of 6 sea dives with the emphasis on

skills training. Theoretical training is provided through an online portal and practical application

of the skills are taught through night diving, boat diving and deep diving (not exceeding 30m)

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3. Speciality Programs

The following specialty programs will be completed:

Perfect Buoyancy

Navigation

Night and Limited Visibility

Enriched Air Nitrox

Deep Diving

Equipment Technician

Diver Stress and Rescue/ React Right

DAN DEMP Course: We provide a comprehensive rescue qualification and this include DAN Diving Emergency Management

Provider (DEMP) course along with First Aid and Basic Life Support – React Right. These course trains

divers in the knowledge and skills needed to manage risks and effectively handle limited in-water

problems and diving emergencies. You will learn to recognise and manage stress in other divers, rescue

panicked divers and rescue unresponsive divers both on the surface and the depth.

CEO in Training Programs: Practical training in the dive shop

Learning point of sale techniques

Equipment maintenance

Compressor operation

Managing sales and cash registrar

Risk management – part 1

Semester 02: During this semester the student will receive their first professional qualification (Dive Master)

Certified International Courses: Science of Diving

Dive Guide

Dive Master

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CEO in Training Programs: MS Office

Pastel Accounting

Financial Planning

CV Planning and Job Search

Dive Travel Planning

Risk management – part 2

Semester 03:

Dive Industry Exposure: 1. SA Dive Industry Tour

These days a major component of the dive industry is dive travel. Anyone involved in diving will one day either plan and organize a dive trip for themselves or will facilitate dive travel for other people (clients). Together with the travel component one of the goals of the program is to expose the students to all sectors of the dive industry and it became an obvious conclusion to combine all these objectives into one project. The trip will involve the students researching the South African diving catalogue, identifying a list of the most diverse diving locations, planning a tour to visit these locations, meeting the industry leaders based in each of the major diving centers of South Africa as well as gaining experience of diving in all the different salt and fresh water conditions of South Africa. During the tour the students will be exposed to the different diving operators and will use the opportunity to distribute their CV’s as well as identify possible locations for their internship. During the tour there will also be a focus on the industry of diving including site visits to:

The major equipment manufactures in South Africa

The major importers of equipment in South Africa

The major international dive travel agents based in South Africa

The inland dive industry

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2. Internship Program

During the dive tour the student will identify one business in the industry where they would like to

develop a better understanding and experience. Assisted by the Academy they would apply at the

business or organisation to conduct their internship at the facility.

The Academy would provide both the host and the student with a task list that would need to be

completed in order for the student to progress to the next semester. Both the student and the host

would be appraised and this would form part of the students overall evaluation at the end of the

CEO program.

Hospitality Speciality Program: Wine appreciation

Barista training

Culinary skills

Students will be required to register for the SSI Mission Deep Blue Project.

SSI Mission Deep Blue Project aims to address the lack of education, training, carelessness and

negligence by people which causes great damage to the oceans. With the Mission Deep Blue Program,

SSI educates beginners and advanced divers about the importance of protecting the oceans and how

everyone can make an impact to this cause in their daily lives.

Over and above the curriculum outlined below, the students will be involved in a community service

project which they will plan and execute throughout the duration of this program. This may involve

initiatives like cleaning up the beach, helping out at lifesaving clubs or getting involved in saving our

ocean resources.

Semester 04:

STCW Super Crew: Marine Firefighting

Elementary First Aid at sea

Personal Safety and Social Responsibility

Personal Survival Training

Designated Security Duties

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Certifications and Accreditations: Open Water Diver

Advance Adventurer

Perfect Buoyancy

Navigation

Speciality Diver

Night and Limited Visibility

Enriched Air Nitrox

Advanced Open Water Diver

Deep Diving

Equipment Technician

Diver Stress and Rescue/ React Right

DAN DEMP Provider

Master Diver

Science of Diving

Dive Guide

Dive Master

Century Diver

STCW10

Unique experiences: Through the program the students will be exposed to a number of unique experiences related to their

training and the dive industry. These experiences will include:

South Africa Dive Tour

Chamber Dive

Aquarium Dive

Visit Drysuit Manufacturer

Visit Wetsuit Manufacturer

Visit Equipment Manufacturer

Visit Equipment Testing Stations

Visit Naval Base

DAN Dive doctor Lecture

Visit Tygerberg Hyperbaric Chamber

Visit White Shark Research unit

Behind the scenes aquarium visit

Pro

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Continued Education

(Please note these are optional and SQ): With the knowledge and experience gained over the previous 3 semesters the student will reach the pinnacle stage of the program where they will choose their career path and select their continued education program.

The Program Director will guide the candidate to choose the best career path based on his/her interests,

strengths and skills. The courses on offer include but are not limited to the list below:

Instructor Training Course

Extended Range Instructor

Free Dive Instructor

Super Yacht crew training

Professional underwater photography

Swimming instructor

Professional Lifesaver

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Annexure A

Dive equipment included

Item Description Quantity

1. Mares Dual Suit 1

2. Mares Boots 1

3. Mares Gloves 1

4. Mares Avanti Quattro Power 1

5. Tusa Geminus Mask 1

6. Mares Egro Flex Snorkel 1

7. Bright Weights Weight Belt 1

8. Bright Weight – 0,5Kg Slugs 10

9. Bright Weight – 1,5Kg Cylinder Weights 2

10. Bright Weight – Tank Harness 1

11. Mares Pestige II BC 1

12. Mares Prestige 15X Regulator + Octo 1

13. Mares Mission compact2 gauge 1

14. Mares Smart Computer 1

15. Dive Box with Wheels 1

16. Saekodive Wrist Compass 1

17. Tovatec Fusion 530 Torch 1

Note: Actual equipment supplied might varies from above list

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Annexure B

Estimated dives to achieve Century Diver Status and all costs are included in the Program Fees.

Description Quantity

1. Pool Dives * 10 +

2. SSI Qualifying Dives 30

3. Boat Dives 16

4. Fun Dives 50 +

5. Inland Dives 2

6. Aquarium Dives 2

7. Chamber Dives 1

Total ** 111 +

* Pool Dives are excluded from Century Diver Status.

** Actual number of dives per description could vary.