AlpacasAlpacas are native from the Peruvian highlands, where they havebeen domesticated since the time of Pre-lnca cultures.Alpacas are raised in altitudes ranging from 3,000 to over 4,500meters above the sea level, where they can naturally withstandtemperatures that fluctuate between -20°C to +30°C in a single day.That way they can survive on a special low-protein diet based onnatural grasses.
Arequipa
Puno
Peru has the 80% of alpaca population in the world (almost 4 millions).
90% of alpacas are in the south of Peru (Puno, Arequipa and Cusco).
There are 2 breeds: Suri and Huacaya.
Suri Huacaya
Alpaca from Peru
photo by Marcella Echavarria
Fineness is measured in Microns, finer fiber has a smaller micron
count.
Softness & Fineness
Fiber Microns
Vicuña 11 - 14
Alpaca 16 - 29
Alp
aca F
iber
types
Royal Less than 19
Baby 22
Super Fine 26
Huarizo 29
Alpaca’s attributes
Naturally come in a range of 22 colors: from black through variations of grays and browns to white
Alpaca is lightweight, breathable, soft and not bulky nor itchy Alpaca fibers are fine while also incredibly durable Alpaca is naturally hypoallergenic since it contains no oil or lanolin Alpaca is versatile and trans-seasonal and can be worn for more than only
winter sweaters due to the naturally smooth and hallow core of its fibers Alpaca offers a variety of price points, appealing to multiple segments of the
market
Peru?Why Alpaca from
Perú Moda 2015
Millenary textile tradition, Andean biodiversity and the richness ofan exotic fiber
Peru is home to 80% of the global Alpaca population
Alpaca is renewable, sustainable and eco-friendly + no animals areharmed during the production process
Alpaca is an important business in Peru, with dependable supplychain and superior quality control
The Peruvian alpaca industry supports more than 120,000 localfamilies
Alpaca is an equally, if not more so, luxurious alternative tocashmere and wool
Peru employs modern technology in Alpaca manufacturing as wellas artisan hand-knitting
Peru has a long and successful history producing for top globalbrands, such as: Max Mara, Prada, Chanel, Ralph Lauren andamong others
Peruvian Alpaca is DUTY-FREE to Asia, Europe, US and amongothers
Peruvian apparel Industry
40 37 37 46 47
85 81 87
123105
65
7
8
7130 123
131
177
159
2011 2012 2013 2014 2015
Alpaca Exports 2011 -2015 US$ FOB Millions
Home Textiles Textiles Apparel & Garments Total
USA49%
Germany10%
Japan5%
France5%
UK5%
México4%
Australia4%
Others18%
Main markets : Alpaca Garments
Our Brand “Alpaca del Perú”
• The sector brand “Alpaca del Perú” was launched in November 2014 with theaim to position the Alpaca fiber in the high-end market abroad.
• We have presented this brand in different commercial activities as: Who’s Next,Pure London, commercial exhibitions in New York, Sao Paulo, Paris and London.
• Alpaca del Perú has granted the tittle of Alpaca International Ambassadors torecognized brands that already produce alpaca products in Peru.
MAX MARA: Ambassador of Alpaca del Perú
VIDEOS
MAX MARA CATWALK: A tribute to Alpaca del Perú
MAX MARA: Sweater’s collection
PERUVIAN CONNECTION: Ambassador of Alpaca del Perú
VIDEOS
PERUVIAN CONNECTION: A Winter’s Tale
The Winter 2017 Collection