Alltermag issue 06

Hot SHotStefka Vladeva

New kidS oN tHe block

the new colleagues around the globe

birtHday caleNdar MarcH

budka newsstand android platform

NewS

NewSPaPer diGital audieNce

issue 6march 2015

internalCorporatemagazine

Hello, colleagues!

this issue is a little bit late, as you are already used to, but this time we really have a good reason - we have been receiving interesting articles till yesterday.

so, in this issue you will meet many new events that happened in allterCo worldwide and you will face one of the “fundamentals” of the company - steph, also the latest project of the company.

and, of course, it was time to create a new section and it is already here: from now on we will try to present you our colleagues’ voyages in every issue to come – the way they have seen the place, how they felt it and expe-rienced it.

internalCorporatemagazine

issue 6, Year 2 march 2014

introduction

Introduction by the editor

Editor in Chief: Nikoleta abrasheva

Creative Director: lucho lalev

This issue was made with the kind suport of:

Bogdan dimitrov elena mijalova ilia petrov nadezhda nesheva rachel atherton Vladimir tsvetkov

NewS

bookS ForGe took tHe PrizeFor e-buSiNeSS oN a cereMoNy oF bait`S awardS

the Bait`s award for e-business was awarded to Books forge of allterco by the jury. the competition is carried out under the patronage of the president of Bulgaria rosen plevneliev.

the ceremony took place on 5th of february in “sofia grand Hotel “, and among the officials were deputy prime minister meglena Kuneva and economy minister Bozhidar lukarski. Books forge is a kind of mobile library or literally “smithy of books”, where each book is a separate application.

the idea behind Books forge, on the one hand, is to give people a rich library of their favorite Bulgarian and foreign works that fit in their pockets. on the other hand, the project is an easy and convenient way which allows young writers to develop and sell their works and the publishing companies to reach a new, modern and fast-growing market. Currently over 20,000 downloads are registered in Books forge and there are works of “trud” publishing house and “Ciela” publishing house.

two startups shared a prize for the best startup - “dzhampido” and “ transmetrix “. the award for business innovation of an organization was given to “telerik” for its eponymous software platform.

Valery Borisov, Deputy Minister of Transport and Communications

awarded ALLTERCO in E-business category for Books Forge.

uNiceF tHaNked allterco

allterCo received a special recognition for the support of its longtime partner, UniCef. as a regular donor and benefactor to the causes of UniCef, allterCo again gave a free contribution for the successful campaign “future without violence for every child”.

in november 2014 btV and UniCef jointly launched a social campaign to raise public awareness of the problems with child abuse, its consequences and how to provide support and care for victims. Besides the information and the campaigns that took place, the culmination of the initiative was a charity tV format, which took place on 24th of January 2015. the purpose of the charity concert was to raise funds for building up a “protection zone” - advocacy Center and support.

the service will be provided in three areas in Bulgaria and will provide health, psychological and legal assistance to children and women who are victims of violence. Basic approach will be environmentally sensitive treatment of the victims and their families, who will work with all the experts gathered in one place (a doctor, a psychologist, a social worker, a lawyer, etc.).

at the same time on 17th of february a meeting was held with the partners of UniCef for Bulgaria. the event was held in “radisson” hotel with representatives of institutions, government and business.

the world’s most famous service for fB analytics, six times in a row rewards one with a certificate for “socially devoted” company. this recognition is given to one for its extraordinary performance in “communicating with customers” on the fB page of the company (www.facebook.com/one.mk) for Q4, 2014. in the past 4 months of the last year, one has 100% “response rate” to all questions, comments and posts on facebook.

“from all six, this certificate is special because our social media teams managed to respond to 100% of the questions, comments and posts on fB. one commits big attention to its communication on the social media and for that purpose, the company has created special teams who work dedicated at all one social media profiles. for us, the social media are channels for communicating with the customers as important as all other formal channels of the company. with this practice, we are closer to our customers, they are closer to us”, stated Viktor donevski, Chief marketing director in one.

the first certificate for “socially devoted” company from socialbakers one took in 2012 as a first and only company in macedonia.

oNe - Socially deVoted coMPaNy,Six tiMeS iN a row!

a New SMS Prize coMPetitioN iN MacedoNia

teracomm macedonia together with the mobile operator one has successfully launched an sms prize competition ,,guess and win opel Corsa.

the prize competition starts on 04.03.2015 and it will last till 12.05.2015. during the period all the participants will have a chance to win the daily prize of 5000 denars, the weekly prize tV- sonY 32” or the main prize - one of the most popular cars in macedonia for 2014 opel Corsa.

the prize winners will be drawn randomly and their names will be published on the web site www.one.mk within three working days from the draw and they will be contacted by the organizer of the prize competition.

teracomm macedonia will continue to provide interesting and fun ways to entertain the customers of its partners.

“bite tHe Mood”

duration: 23.02.2015 - 26.04.2015, but due to the interest of users, it has started on 02.02.2015.

http://www.prestige96.bg/bg/promo

“Bite the mood” is the latest promotional game of “prestizh96”. it includes all the products of “prestizh96”

- waffles, pastries, cookies and more. the game is already well known: you purchase a product worth at

least of 0.50 leva, register the amount and the number of the receipt via sms to number 1030 or on the

website of the promotion.

depending on the amount, the participant can win different prizes: under 2.50 leva - headphones and

over 2,50 leva – a tablet. the interesting point here is that you can choose the design of the prize before it is

delivered -> http://www.prestige96.bg/bg/promo

for the duration of the campaign there will be distributed: 4000 pcs. designer headsets and 100

tablets.

duration: 02.01.15 – 31.03.15

https://www.facebook.com/durexBg/app_613335925466884

Because of Valentine`s month - dUreX is organizing a promotion for its fans. the mechanism is simple and suitable for all ages

over 18. the only thing you have to do is to buy a condom, lubricant or another product and to register the code via sms to

number 19353 or on the facebook page. the prizes are 3: balloon ride over the sopot dam in april.

durex

duration: 01.02.2015 - 15.03.2015

maliva is a new brand on the market for toilet paper and kitchen towels. in order to compete

with other brands, “maliva” is organizing a promotional game. the conditions of the

promotion includes a purchase of toilet paper over 3 leva and registration of the receipt via

sms to number 1780 or on the special promo-site

http://maliva.eu/. only in this way the participants can win one of 1800’s malCHeta

(branded plush toys).

MaliVa

duration: 02.01.15 – 31.03.15

one of the most loyal customers of allterCo – milKa, launched its first annual promotional

game. the mechanism is well known and works flawlessly: 4 million unique codes were printed on

the packages of chocolates, cookies and many other products of milKa.

this time the users were provoked by even more attractive prizes - 7800 blankets, 3000 backpacks

and 700 laptops. the fans should register the code from the package via sms to number 1080 or on

www.milka.bg

Milka

as part of a plan for business development of the “sales” department, allterCo made their first steps in the field of event management. the starter project is the style academy of fashion brand esprit - “stYle inspired by friendship”. experts in the field of fashion and style will give advice on how to feel great during the day, choosing a perfect vision, makeup and an amazing hairstyle.

during four consequential saturdays (14.03, 21.03, 28.03 and 04.04) esprit`s fans can participate in the competition in style and fashion, which is jointly organized by esprit and allterCo. Creating a team of two people, every fan of the brand can present his style in several different fashion themes - City Chic, Black and white, french Casual and denim Blue. experienced stylists, makeup artists and hair stylists will help everyone to create a real “chic” look.

during the fashion “wars”, a team of a professional operator and a photographer will capture every exciting moment and every vision. after that in facebook app, specially developed by allterco, the audience can vote and broadcast their favorite one.

interesting videos from the event will become a guide for all fashion fans on how to dress, make up to the latest trends and specificity of their bodies.

of course, there will be prizes for the most liked ones each week and at the end of the academy, during a formaly closure, the big winner will be announced. the winners will have an opportunity to dress from head to toe in esprit, selecting 3 sets outfits.

eSPrit: Style iNSPired by FrieNdSHiP

allterco together with singtel in singapore are offering a fast and

convenient way to pay for apps and games with direct billing to singtel postpaid customers. service offers

dynamic price points for one time or subscription payments for virtual or

physical goods or services.

SiNGtel - direct carrier billiNG (SiNGaPore)

we have set up the mobile content portal for samsung in germany. the portal will be available to 32m samsung devices in germany through the bookmarks list or direct link in the browser main page. the content offered will be games and apps, video etc. available for samsung android devices and feature phones.

the portal is expected to go live in germany in mid march.

SaMSuNG - Mobile coNteNt Portal

for this year allterCo had representatives to the world’s largest mobile technologies exhibition, held in Barcelona. our guys, mirce atanasovski and dimo dimov, had a lot of meetings of the highest business level.

the result: a lot of positive feedback from existing customers and many requests for cooperation from future ones.

as highlights of the event were pointed services like direct Carrier Billing, Bulk on direct connectivity and especially - iot - connected devices and wearables.

Mobile world coNGreSS 2015

Hot toPic

NewSPaPer diGital audieNce

Hot toPic: NewSPaPer diGital audieNce

the digital audience engaged with newspaper content reached a new peak in January 2015, totaling 173 million adult unique visitors. the count is a 19% increase from the 146 million unique visitors measured by comscore in January 2014.

developments in technology continue to change the way people acquire news and information. the impressive growth and high reach of newspaper digital content across all age segments is a powerful demonstration of the vitality of the newspaper industry in the changing media environment.

146 145

161155 153 155 157

164 164 166 164 165

173

100

110

120

130

140

150

160

170

180

Jan2014 F M A M J J A S O N D Jan2015

Source: comScore

Newspaper Digital AudienceUnique Visitors, Age 18+

(MILLIONS)

the use of mobile devices—smartphones and tablets—has pushed the audience for newspaper digital content to new height over the past year. the number of these adults using mobile exclusively for newspaper digital content rose 73% from January 2014 to January 2015, adding up to more than 68 million unique visitors.

the fastest growing segment among the mobile-only consumers of newspaper digital content was with women age 18-24. this group at the youngest end of the millennial generation more than doubled in the past year, growing 155% (see chart). the second-highest growth rate occurred with men age 34-44, which jumped 122%. groups which experienced an increase higher than the overall growth of 73% included women 45-54 (94%) and women 55 and older (86%).

73%

53%

65%

122%

38%

50%

155%

55%

54%

94%

86%

0% 20% 40% 60% 80% 100% 120% 140% 160%

Total Adults

M 18-24

M 25-34

M 35-44

M 45-54

M 55+

W 18-24

W 25-34

W 35-44

W 45-54

W 55+

Percent Change, January 2015 from January 2014

Growth in Mobile - Only Audience for Newspaper Digital

Content by Age and Gender(UNIQUE VISITORS)

Hot toPic: NewSPaPer diGital audieNce

the mobile-only segment of newspaper digital content consumers is now larger than both those who used only desktops or laptop devices, and those who use a combination of mobile and desktop or laptop (see chart).

the mobile-only segment accounted for 39% of adult unique visitors in January 2015. less than one-third (28%) of the audience was composed of those who used a combination of both mobile and desktop or laptops. those who use desktop or laptop devices, but not mobile ones, comprised 32% of the newspaper digital audience. a year ago, in January 2014, the desktop/laptop only group represented the largest segment (41%) of the audience.

Composition of Newspaper Digital Audience, Unique Visitors by Device Type, January 2015

Use Desktop/Laptop Only

Use Mobile Only

Use Both Desktop/Laptop & Mobile

32%

28%

39%

Hot toPic: NewSPaPer diGital audieNce

the overwhelming proportion of adults online in January 2015 engaged with newspaper digital content. more than eight out of ten adults online (82%) during that month used their digital devices to engage with, consume, read, or watch content from newspaper media (see chart).

newspaper digital content had the highest net reach among two groups: women age 25-34 (91%) and men 35-44 (also 91%). other demographic groups that exceeded the overall adult visitor reach included women 35-44 (88%) and men 55 or older (84%). reach among women 45-54 equaled the overall adult level (82%), and men 18-24 almost met that level (81%).

82

81

75

91

76

84

75

91

88

82

76

50 55 60 65 70 75 80 85 90 95 100

Total Adults

M 18-24

M 25-34

M 35-44

M 45-54

M 55+

W 18-24

W 25-34

W 35-44

W 45-54

W 55+

Newspaper Digital Audience% Net Reach by Age & Gender, January 2015

Hot toPic: NewSPaPer diGital audieNce

ProjectS

budkanewsstand android platform

Budka is a newsstand platform, gathering all newspapers and magazines in Bulgaria. downloading the application is absolutely free for the user. then, each one of them can download his favorite magazine and subscribe only for it. the first download of a magazine or a newspaper is always free.

Budka is a free app available for download from each user with android. But when downloaded once, Budka provides its users with a catalogue of newspapers and magazines, available for subscription. each user has its own Budka account in the app. after a subscription for a magazine, the user sees his Budka account.

budkanewsstand android platform

budka• the product is the first one on the market and provides

lower prices of the magazines than the ones on paper.

• the other plus is that you can read your favorite maga-zine just by having your mobile with you.

• also, once downloaded, the magazine can be read offline. so no data issues.

• and another bonus is that if once the subscriber down-loads a magazine, then deletes it and wants to read it again, they only have to download it again, without pay-ing for it.

• the project is dynamic, with updates each week and regular updates available for the user’s best experience. the final beta pre-launch version is ready since the begining of march.

• negotiations with magazines and newspapers continue every day. we already have nat geo, Biograph, 8, 24 chasa, trud, etc. we continue with sBB group - Cosmo-politan, elle, Bazaar, story, men’s Health, Bliasak, Kids, moeto dete, etc.

Stefka Vladevaaccountant

tHere are PeoPle, tHat you Start likiNG juSt like tHat

Stefy, how did you get your job in Teracomm, how many years ago and have you ever thought to quit this job?

i worked for companies of the holding even before the establishment of terra Communications com-pany. since 2003 the company has that name and i am honored to be part of it. initially i have cooper-ated in the accounting and in 2006 i was officially appointed in teracomm. But i have never thought of leaving this company.

she has unique laugh, warm and kind eyes. she is one of the dinosaurs of teracomm.

You open the door of the accountant’s office and you are greeted with a smile. to be an account-ant is a diagnosis, but this is an exception at our office. You can find understanding, help and professionalism here.

she has two daughters, two wonder-ful dogs (Huskies) and a smile for millions. she is stefka Vladeva.

01

Spassy, Gerry, Terra and Raia (Heaven) are your life outside the office. Tell us more about them!

spassy is my older daughter and i am very proud of her. she is very smart but it is always very hard for her to achieve her dreams. it is never easy. But today i am proud to say that she is a doctor. i have always wanted one of my daughters to become a doctor.

and gerry – she is the little one and my weak-ness. she is very mischievous and unconven-tional and achieves her goals easily.

and those two fluffy dogs i love them almost as much as my children. they are my lovely creatures, especially terra. she has helped me in the worst moments of my life. and raia (Heaven) is her daughter and is the sweetest dog ever.

02

You love food, so what is your favorite salty and sweet food?

Yes, i do love food. my favorite sweet is Kozunak (a traditional easter cake) and my favorite salty are stuffed peppers.

03

Stefka Vladevaaccountant

allterco = Security, truSt, Stability

07Do you have colleagues who you like more than the others?

Yes, i have and it is strange somehow some of them you just start to like too much.

What do you calculate in your personal life?

well, i usually calculate the family budget, but it is not paginated.

06

What do you do when you have time for yourself?

i love summer very much and i like sitting and relaxing in the evenings on my terrace. it is a great pleasure to read books when my eyes are not tired.

and there is an another thing, which i love, but i have not done it for a long time - to gather mushrooms in the woods.

05

04Why did you choose accounting for a job?

ooh, this was a pure coincidence. i am an electrical engineer. i did not know even what a tender is and i have studied everything while i was working. life took me to accounting. If you have to describe ALLTERCO in

three words, what would they be?

they would be security, trust and stability

08

deStiNatioN

tHe alPS iN auStriahow to combine different ski slopes, good food,

company & something new just for a week

bilyana Stoyanova

А white field and many thoughts in emotion, fighting for order and place and endless fabulous views.

the alps in austria or how to combine different ski slopes, good food, company & something new just for a week.

the choice of the main destination (Kaprun), it is strongly recommended, although it is more famous with its free-ride zones, there are indeed great ski slopes!

• the location: it is better to offer different types of entertainment - a holiday which covers wide range of tastes.

• a castle, bars, pleasant atmosphere, shops (intersport is the monopolist of the region, even in rent-ski), a spa center (the largest thermal center in europe).

• there are several ski destinations with ~200 km ski runs in 100 km distance and some of them are part of the world ski Champ.

the hotel - the focus is on different details but the most important are:

• good food;• a comfortable mattress;• a ski-wardrobe;• a sauna;• wifi (usually there is not a good connection).

Sofia - kaprun - kitzsteinhorn - zell am See - innsbruck - Saalbach - kitzbuehel - bled lake - Sofia

tHe alPS iN auStria

bilyana Stoyanova

the Place

the Hotel

the Slopes• a tip: no matter how tempting the beautiful view from the top

is, there is a 2.5 kilometers ascent so do not take the distance for 30 minutes, especially when there is fog! the effect will be “drunky-high”.

• the solution: gradual conditioning for an hour on 2000 m or a tea with rum 1200 m down the hill and then back to the top again. there are modern sports-facilities such as auto helmets in different colors, 8 heated seated lifts and also tolerant people, food everywhere on the slopes, no queues and facilities for the personal equipment.

• the slopes - especially those which are part of the world ski Champ - are lots of blue bars of ice, there is a sense of competi-tion, adrenaline, cameras & audience... and a really serious slope (70’). overall the ski slopes are mostly red-black (it is not for begin-ners). if you are going to learn how to ski - this is not the place, but you could try in 3 years.

• the falls - it is better to be controlled and it is not always because of the ski. sometimes it happens only in shoes… in the parking lot!

• important: keep your things! it is strange but true, everyone leaves everything everywhere, but sometimes it happens (it hap-pened to me) to be without gloves on the top (3200m in -15‘).

• Streif-kitzbuehel Slope or No21 a black-red one (so it is called “the most dangerous one” in the world, due to the victims) with a reverse virage and narrow vertical sections, it is an adrenaline injection.

i do recommend the area for hiking too – the fabulous alps, lakes, marmots and tyrolean songs which sound everywhere (it is a bit funny).

it is not so nice to share, but it smells like sheep and cows everywhere. they are like ghosts - you can`t see them but you know they exist. .

the city is amazing! saalbach is not less fancy, but it is not so “compact”. there is a “log & ax” game in every bar, which is a big challenge after 9 beers.the technologies have impressed me most, except my new ski gloves with leki mechanism:• there is a center, people, a street, a tunnel and suddenly

you enter a parking lot in a rock which has a lot of laby-rinths, lifts and no chance for navigation.

• there is also a “3s”, which is a train-cabin for 30 people with french windows, heated seats and there is no pillar within 1 km distance which makes your heart beating.

diesel is ~1.22 euro all the way (Bg-srB-Cro-slo-aUs);

the fees are fixed and there are speed cameras mainly in austria - so, smile!

the borders are passed quickly, there is no wasted time, but consumption of junk food and crumbs in the

car is always a classic.

minimum of 50 km sliding per day, a lot of strudel, ribs, salads, ski-orientation and gopro in the pocket –

these are the austrian alps.

the trip

the town

birtHdaySMarcH 2015

dimo dimov1 march

Svilena eneva7 march

ivan Galabov22 march

ognyan Hristov31 march

march 21 - april 21

february 20 - march 20

arieS

PiSceS

that’s all folks! thanx! ;)