Allison's Wonderland Standards Manual

Standards Manual

The logo

Allison's Wonderland is a hometown bookstore. It centers on the family and

focuses on encouraging children to enjoy reading. Children can fully engage in

their environment with artificial trees they are able to climb, tunnels they can

crawl through to get from room to room, and books galore. It will be a discovery

museum that concentrates on reading and the imagination that stems from it.

The logo features the rabbit from Alice in Wonderland. The rabbit is what leads

Alice into Wonderland pushes her to discover herself. This is why I wanted to

use the white rabbit in the logo, because I want the visitor to be Alice and for the

books to be her rabbit. I chose a unicase font so the logo would have a solid base,

but I also made sure it had the whimsical character that I wanted.

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Logo in 4 Color

Logo in Black & White

Spacing & Fonts

There should be an area of

clear space around the logo

proportional to the height of

the "s."

Filosofia Unicase for "Wonderland" and headers

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Filosofia Grand for small type

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

2

The fonts in the Allison's Wonderland logo were based off the following:

Primary colors

Pantone: 201 U

C: 26

M: 97

Y: 88

K: 23

Pantone: 327 U

C: 100

M: 0

Y: 43

K: 0

The primary color used in Allison's

Wonderland is burgundy red. This

should be the first color considered

in accompanying designs.

Another color used in Allison's

Wonderland is blue teal. This should

be the second color considered in

associating designs.

The third color used in Allison's

Wonderland is black. This should

be the last color considered to be

primary in accompanying designs.

Pantone: N/A

C: 100

M: 100

Y: 100

K: 100

3

Pantone: DS 68-2 U

C: 23

M: 81

Y: 85

K: 14

Pantone: 703 U

C: 26

M: 82

Y: 57

K: 10

Pantone: 315 U

C: 88

M: 44

Y: 38

K: 10

Pantone: 729 U

C: 17

M: 29

Y: 61

K: 0

These are secondary colors that are available for usage

in graphics associated with the logo.

Secondary colors

A old paper texture may be used with and

behind the Allison's Wonderland logo. This

is the only type of texture that is allowed

and must leave enough visible contrast for

the logo to be visible.

4

can do's

The user can make the logo black &

white, but there cannot be any gray

tones.

The user can put an old paper

texture behind the logo, but in most

circumstances a radial gradient

feather will be needed to keep the

contrast at a reasonable level

If desired, the rabbit may have a

white fill on the shown places. No

other fills are allowed.

The user may use this logo on a white

background as well (without the dots

of course.)

5

can't do's

No colored backgrounds besides the

approved "old paper" texture. Can

use similar textures that are of the

same color value and saturation.

Please do not box-in the logo. The

rabbit doesn't like to be caged.

The user cannot move any of the parts

of the logo, including moving the

"Wonderland" in any way possible.

You cannot change the color of the

rabbit's dress, heart, or Wonderland

(unless to black) under and

circumstances.

6

The Allison's Wonderland logo is the property of Allison Braund.

Designed Fall 2012 for Graphic Design 1. The guidelines in this manual can

only be broken with the permision of Allison herself. Call 256-366-9234 for

questions or comments.