DAY and PhillyFunGuide.com and FunSavers
Alliance Day 2007: PhillyFunGuide & FunSavers
Jan 14, 2015
PhillyFunGuide.com & FunSavers
Cultural Alliance Marketing Staff review new partnerships and features on PhillyFunGuide.com, as well as provide a tutorial of the FunSavers program. Includew promotional and advertising opportunities for members.
Cultural Alliance Marketing Staff review new partnerships and features on PhillyFunGuide.com, as well as provide a tutorial of the FunSavers program. Includew promotional and advertising opportunities for members.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
DAY
and
PhillyFunGuide.comand FunSavers
DAY
An online calendar of entertainment events and leisure timeactivities for the Greater Philadelphia region
A weekly half price email delivered to your inbox every Thursday
PhillyFunGuide.comand FunSavers
DAYPhillyFunGuide.com
DAY
Submit Your Organization’s Events!
PhillyFunGuide.com
DAY
Submit Your Organization’s Events!
PhillyFunGuide.com
DAYRemember to Check for Existing Listings FIRST!
PhillyFunGuide.com
DAY
DIY: Google your Org + PhillyFunGuide
PhillyFunGuide.com
DAY
Submit Your Organization’s Events!
PhillyFunGuide.com
DAYSubmit Your Organization’s Events!
PhillyFunGuide.com
DAY
Submit Your Organization’s Events!
PhillyFunGuide.com
DAYSubmit Your Organization’s Events!
PhillyFunGuide.com
DAY
Your Event is Submitted!
PhillyFunGuide.com
Cost to you:•2-5 minutes of your time per event•Free Service
DAY
The End Product!
PhillyFunGuide.com
DAYPhillyFunGuide.com
Your Event Data Goes To:
DAYPhillyFunGuide.com
Your Event Data Goes To:
DAYPhillyFunGuide.com
Your Event Data Goes To:
DAYPhillyFunGuide.com
Your Event Data Goes To:
DAYMedia Partners
Community-Specific Partners
PhillyFunGuide.com
DAYPhillyFunGuide.com
KYW 1060 AM – Star Ledger – TVTN
DAYPhillyFunGuide.com
DAYCommunity-Specific Partners
PhillyFunGuide.com
DAYPhillyFunGuide.com
http://www.phillyfunguide.com/media
DAYPhillyFunGuide.com
http://www.phillyfunguide.com/art-reach
DAY
Blockbusters•Summer Blockbusters
•Philly Summertime•Summer Fun for Kids and Families•Summer Sounds•Summertime Tours•Movies Al Fresco
•Chinese New Year•St. Patrick’s Day•Halloween•Happy Holidays and Happy New Year•Other Special Events and Advertising Promotions
PhillyFunGuide.com
DAYPhillyFunGuide.com
DAY
A Year in Review: 2006-2007•WXPN Arts Crawl
•TVTN Channel 64
•DigPhilly.com
•GPTMC Historic Philadelphia Feed and Event Feedsinto Culture Files
•PCVB Feeds: PhiladelphiaUSA.travel, MulticulturalAffairs Council, and Sports Congress
•Establish Community Calendars
PhillyFunGuide.com
DAY
2006-2007 Traffic
•Average Unique Monthly Visitors +28%
•Average Home Page Visits per month +47%
•Average # events entered per month +50%
•Over 110,000 unique visitors per month
•Over 650,000 Page Views per month
PhillyFunGuide.com
DAY
Testimonial
Your site is somewhat new to me, and I was fascinated with thegoings on in our great city and the fine leadership role that youfolks play in spreading the good news of our City’s happeningsand events.Be assured, that I will spread the word of PhillyFunGuide.com.All the best to you and the Greater Philadelphia Cultural Alliance.
George H. GerlachRegional Sales ManagerJohn Patrick Publishing Company
PhillyFunGuide.com
DAY
National Fun Guides
•Harlem One Stophttp://www.harlemonestop.com/
•Charlotte Culture Guidehttp://www.charlottecultureguide.com/
•NOLAFunGuide.comhttp://www.nolafunguide.com/
PhillyFunGuide.com
DAY
New for 2007-2008•Search Engine Upgrade
•Event Category Upgrade•Visual Arts•Classes and Workshops•Redefine “Sports and Outdoors”
•Geographical Category Update and Mapping Feature
•Add Disability Access Symbols
•Additional partnerships and feeds
•Upgrade to the Submission Form
PhillyFunGuide.com
DAY
Be a Super Submitter!What you do:
•submit all your organization's events at leastthree weeks prior to their start date
What we provide to you:•one free banner ad on PhillyFunGuide.com•10% off additional online advertising•preferred placement on FunSavers emails•preferred placement on PhillyFunGuide.com•free RSS and specialized exports
PhillyFunGuide.com
DAYFunSavers
DAYFunSavers
•First time user:•Small theater production•Sold 74 tickets for $ 740 over 2 FunSavers weeks.
•Strategic user:•Large, established theater•Sold 548 tickets for $ 17,000 over 2 FunSavers weeks.
FunSavers Success Stories
DAYReaches 62,000 Subscribers Weekly
FunSavers
DAYFunSavers
FunSavers Consumer Testimonials
•“Thank you sooooo much! You don't know how happy thishas made me & my family to be able to do things that wecouldn't afford to do before. This is great!!!”
•“Delighted with all you offer. It is an excellent way to notonly save money but try new events.”
DAY
•120,877 Tickets sold•$1.96 Million in Revenue•248 Participating Organizations•70% of patrons are new to the venue•70% Of Average offer generates over 43 tickets
(Ticket sales and revenue since program’s inception inJanuary 2003)
FunSavers Stats
FunSavers
DAY
“Thanks for giving us this wonderful opportunity to exposeAnne-Marie Mulgrew and Dancers Co to new audiences.
FunSavers is a valuable resource.”•Anne-Marie Mulgrew, Anne-Marie Mulgrew and Dancers Co
“Once again, a very positive experience.This is a great way to introduce ourselves to new people.”
•Jason Horst, Temple University, Boyer College of Music andDance
“We had a fabulous ending weekend of shows. FunSavers hasended my life-long dread of performing on Memorial Dayweekend! Now I can't wait to use FunSavers as an audience
member!”•Sara Felder, Actor/Independent Producer
FunSavers Testimonials
FunSavers
DAYHow Do You Submit A FunSavers Offer?
•Friday:•Marketing contacts receive an e-mail solicitinghalf-price ticket offers for the following week. Thee-mail contains a link to an online submission formso you can submit your offer.
•Monday:•Offers due by 12:00 noon.
•Wednesday:•Email sent confirming your inclusion inFunSavers.
•Thursday:•FunSavers e-mail sent by 12:00 noon.
FunSavers
DAYWays to Sell FunSavers Tickets:
•Online•Tix.com
or•Your ticketing link
•By Phone•Your box office’s phone number and a special
discount code
•In Person•Patrons print out the FunSavers and present at
your box office
FunSavers
DAY
•Premium Real Estate•Online offers at top of FunSavers email
•Easier for the Patron•Available 24/7
•Easier for you!•Easy to track sales•Don’t have to process credit cards•Have a will call list
Advantages of Online Ticketing
FunSavers
DAY
•Deadline•Monday at noon
•Submission Form•always online at www.philaculture.org
•Reporting•due one week after event
•Outstanding results•organizations cannot participate in future FunSavers
if they do not report their results
Things to Remember:
FunSavers
DAY
•Discounts offered for 50% and lower!
•Format changes!
•Publicizing free events!
What’s in store for future FunSavers?
FunSavers
DAYPhillyFunGuide.com and
FunSavers Advertising
PhillyFunGuide.comand
FunSaversAdvertising
DAY
PhillyFunGuide.com banner advertising
120w x 120h pixelsStandard Rate: $600Member Rate: $300
Minimum of 50,000 impressions run-of-siteCategory page ads available as well
PhillyFunGuide.com andFunSavers Advertising
DAY
FunSavers banner advertising
468w x 60h pixelsStandard Rate: $350Member Rate: $250
PhillyFunGuide.com andFunSavers Advertising
DAY
Want to buy more than one?
•Bulk discounts•Highlight and spotlight package perks•Promotional trades
PhillyFunGuide.com andFunSavers Advertising
DAY
Contact
Becky Lang StaffieriMarketing & Sales [email protected](215) 557-7811x23
PhillyFunGuide.com andFunSavers Advertising
DAY
Thanks!
PhillyFunGuide.comand FunSavers
and
DAY
Let’s be friends on MySpace!
http://www.myspace.com/phillyfunguide
http://www.myspace.com/funsavers
PhillyFunGuide.comand FunSavers
DAYPhillyFunGuide.com
and FunSavers
The Greater Philadelphia Cultural Alliance’s PhillyFunGuide.com andFunSavers programs are funded by The Pew Charitable Trusts and the
National Endowment for the Arts.
Related Documents
