All Things WordPress: SEO That Works

SEO that works: Strategy and hands-on ideas for ranking higher in Google

#ATWP

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Developers: August 415 (or more) things you can easily do

without a plugin

Diana Nichols & Aaron Reimann

Tuesday, August 9The Essential Guide to Launching a Killer

WordPress Site: Part 1

WP Atlanta MeetUp: Kathy Drewien

Smart Writing for Business WebsitesTom Tortorici

August 18

JennyMunn.com/bootcamp

August 25, 9am - 4pm

SEO that works: Strategy and hands-on ideas for

ranking higher in Google

Overview of SEO

3.5 billion searches per day

Google doesn’t search the internet

Site: search

CTR by position

Inbound links are huge

Load speed

Test your speed:

tools.pingdom.comGoogle PageSpeed Insights

Improve your speed:

WP RocketWP Super Cache

Optimize images

Be mobile-friendly

AMP

SEO is not about ranking for your own name or

your own words

Social media has relatively little direct impact on SEO

SEO Myths

You don’t “put” SEO on a site

Nofollow

Duplicate content “penalty”

Meta Keywords

Google keeps changing the rules

Local SEO

Name, Address, Phone

Moz Local

Tools

Google Analytics

wordpress.org/plugins/gm-block-bots

gmm.to/ghostreferrals

Google Data Studio

Google Search Console

moz.com

positionly.com

raventools.com

Plugins

PuSHPress

wordpress.org/plugins/pushpress

All-in-One SEO

wordpress.org/plugins/all-in-one-seo-pack

Yoast SEO

wordpress.org/plugins/wordpress-seo

AMP plugin from Automattic

wordpress.org/plugins/amp

Google Analytics byMonster Insights

wordpress.org/plugins/google-analytics-for-wordpress

Glue for Yoast SEO & AMP

wordpress.org/plugins/glue-for-yoast-seo-amp

SEO that works: Strategy and hands-on ideas for ranking higher in Google

#ATWP