All Roads Lead to Mobile Apps - Your Guide to Doing it Right

All Roads Lead to

MOBILE APPS

Your guide to doing it right

Mittal Parekh

Vice President, Products and Strategy

Globo PLC

[email protected]

twitter:@parekhmittal

The World of Mobility

Worldwide Smartphone Shipments

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2012 2013 2014 2015 2016 2017

Total Smartphones

Corporate liable

Employee liable

IDC’s Worldwide Business-Use and Total Smartphone Shipments

Millions

Enterprise Mobility Management Market

• $2.1B market in 2017

• Includes standalone MDM, MAM, and suites that combine MDM, MAM, MCM

• Offerings increasingly integrated into existing management & security infrastructure and application development processes

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

2012 2013 2014 2015 2016 2017

WW EMM Forecast ($M)

Americas

EMEA

Asia Pacific

Mobile Application Development Market

• Pent-up demand for mobile app enablement players

• Cloud-based and HTML5 Transforming the market

• Mobile Operators and SI’s partner role expands globally

• Professional services are critical

• Mid-market grows in importance

• Based on License Revenue – does not include services revenue

-

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

2012 2013 2014 2015 2016 2017

Americas

EMEA

Asia/Pacific

38.7% CAGR – WW Growth and $4.8 Billion Market in 2017

Mobile Enterprise Trends

Mobile Enterprise Trends

Continued growth in Business use of smartphones and tablets.

Enterprise realization that a complete enterprise mobility solution has many components.

Emerging demand of mobile B2E applications providing mobilization of processes and real time business intelligence.

Enterprises allocating $ to mobilize theirinternal applications.

BYOD requires a different solution due topersonal ownership.

Large demand of B2C applications rangingfrom large enterprises to start-ups.

123456

Top Mobile ChallengesApps, Data, & Device Security

Source: Forrsights Mobile Survey, Q2 2013

Base: 2258 mobile technologies and services decision-makers at North American and European companies (multiple responses accepted)

19%

23%

26%

26%

28%

34%

40%

42%

54%

56%

Form factor variations within the operating systems

Complex or expensive licenses for management solutions

Rate of releases of the different operating systems/platforms

Finding skilled developers to design the user interface and experience

Complying with regulatory requirements

Integrating mobile apps with back-end systems

Managing devices that are used for both personal and corporate apps

The number of different platforms/operating systems

Providing device security

Securing the apps and data

What challenges, if any, does your firm face when developing and managing smartphone/tablet apps and devices?

Mobile Applications

Types of Mobile AppsA Wide Range

B2C Informational

B2C Transactional

B2E Back Office

B2E Front Office

(i.e. field service management)

(i.e. CRM)

Choosing the Right Approach & Tools

It takes a village

AndStill not good enough

• Integration with any back-end system

• Data Synchronization

• Push Notifications

• Mobile Application Management

• Logging

• Authentication

• Management & Enforcement of security policiesIt takes

a village

andstill NOT

good enough

Summing

it All UP

• Variety of Devices

• Variety of Operating Environments

• Variety of external input elements

• Disparate Data sources

• Disparate Development Platforms

• Variety of Deployment options

• Security for data on end-points and in transit

• User Authentication, Identity

• Skillsets & efforts required to

design, develop, test, deploy, manage

and secure these applications

Mobile Application Lifecycle

Design

Develop

Test

Deploy

Secure

Manage

GLOBODELIVERS

THE VILLAGE

THANK YOU