2 20 01 11 1- -2 20 012 ALL NEW sp sp pon n onso o so sore re re red d d d by by y y by Get a Light! Everyone’s Doing Gels SERVICE INCOME NOW $7.3 BILLION Service Prices Up in EVERY Category 74% OF NAIL TECHS USE A SMARTPHONE INDUSTRY STATISTICS SPONSORED BY
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ALL NEWthey reclassified Pluto as a “dwarf planet.” As I was working on these statistics, I was thinking about Pluto, because we’ve discovered ... this special issue and have
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22001111--220012
ALL NEW
spspponnonsoososorererered d ddd bybyyyby
Get a Light! Everyone’s Doing Gels
SERVICE INCOME NOW $7.3 BILLION
Service Prices Up in EVERY Category
74% OF NAIL TECHS USE A SMARTPHONE
IND
USTRY
STATISTIC
SSPO
NSO
RED BY
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2 | NAILS MAGAZINE | 2011-2012 THE BIG BOOK
Remember several years back when the planet
formerly known as Pluto got downgraded from
the Solar System? Scientists had discovered
characteristics of Pluto that showed it was
different than the other planets — and different
from how they’d looked at it previously — so
they reclassified Pluto as a “dwarf planet.” As
I was working on these statistics, I was thinking
about Pluto, because we’ve discovered
characteristics of the nail business that cause
us to look at it differently.
For instance, we felt that the method we
used to calculate market size was too narrow.
We used to benchmark four key service
categories: manicures, pedicures, acrylic full
sets, and acrylic fills. Those were the four
planets in our Solar System that defined our
industry and they’d been the basis for 15 years’
worth of data collection. But how could we not
include gels? And nail art? I guess my Pluto
analogy is actually backwards: We haven’t
dropped any planets in our Solar System;
we’ve added new ones.
So this year, we expanded our review of all
service categories to include gels, nail art, and
we broke pedicures and manicures into two
categories: deluxe and basic. And for the first
time, we have data to answer some of the
most frequent questions our editors get about
how many of each service is done in nail
salons.
Enjoy this year’s Big Book. And we hope you
will use it.
— Cyndy Drummey
Unless indicated, most of the data in this year’s Big Book was derived from a readership study done
by NAILS in October 2011. We had 1,471 respondents and we’ve used their responses to project
these figures. We maintain proprietary methods to calculate market size, service income, and
ethnic breakdown. We welcome the opportunity to talk to our readership about these statistics in
greater detail. We have more data than we can print, so please call us if you need something you
don’t find here. Also, if you’d like to browse our statistical archive, go online at www.nailsmag.
com/market-research.
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Industry Industry OUTLOOKOUTLOOK
THANK YOU TO OPI, whose continued support of the
Big Book statistics section enables
this expanded market report.
George Schaeffer and Suzi Weiss-
Fischmann are big supporters of
this special issue and have great
regard for research-based decisions.
$7.3billion
Am
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how
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bill
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s
all manicures 15.4%
all pedicures 21.3%
acrylics 17.9%
gels (all types) 25.9%
nail art 9.8%
wraps/other extensions 1.5%
other 8.2%
5-YEAR market size comparison(this chart compares four
salon services only)
(includes all
money spent
in the salon on
the services in
the chart at the
top right)
(figures represent % of weekly salon services)
(figures show which gel services make up
all gel services done in the salon)
2012 projection of nail market size:
2007 2008 2009 2010 2011
$5.4$6.2$6.0
$6.3
$6.6
NAIL SALON SERVICES
other
acrylics
wraps/other extensions
gels (all types)
nail art
all pedicures
all manicures
hard/ traditional gels
UV/gel top coat
brush-on gels
soak-off gels
colored gels
gel toenails
GEL SERVICES
brush-on gels 24.6%
hard/traditional gels 23.9%
UV/gel top coat 18.3%
soak-off gels 15.3%
colored gels 10.6%
gel toenails 7.3%
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SHATTERBY OPI
Shatter by OPI is also available in black, pink, white, turquoise, blue, and red.
“Bling” in the new year with metallic Shatter!Shatter any OPI Nail Lacquer for endless holiday looks.
SCAN AND LEARN
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4 | NAILS MAGAZINE | 2011-2012 THE BIG BOOK
New England/Mid-Atlantic 18.6%
North Central 19.6%
South Atlantic 20.7%
South Central 15.9%
Mountain 7.3%
Pacifi c Coast 15.6%
International 2.3%
WHERE DO YOU LIVE?
which title best DESCRIBES YOUR POSITION?Nail technician/booth renter 23.0%
Nail technician/employee 14.9%
Salon owner (doing nails) 30.1%
Salon owner (not doing nails) 3.6%
Salon manager/nail dept.
manager (doing nails) 6.1%
Salon manager/nail dept.
manager (not doing nails) 1.4%
Student/apprentice 6.3%
Cosmetologist 7.3%
Other 7.3%
25 or younger 7.9%
26-30 10.8%
31-35 16.6%
36-40 18.3%
41-45 12.7%
46-50 14.5%
Over 50 19.2%
GENDER:
>>>
Nail TechNail Tech DEMOGRAPHICSDEMOGRAPHICS
One of the most fascinating aspects of the
professional nail industry is its ethnic diversity,
especially the dominance of Vietnamese
salons. To see statistics on the Vietnamese
nail industry, including stories about how the
Vietnamese became such powerful players,
go to www.nailsmag.com/vietstats.
ETHNICITY
97%female
3%male
Vietnamese 45%
Caucasian 33%
Hispanic 10%
African-American 9%
Korean 2%
Other 1%
HOW OLD ARE YOU?
Over 50
31-35
46-50 36-40
41-45
26-30
25 or younger
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Because you want nothing to get between you and your work, OPI Artist Series Brushes are designed with sleek, short handles and handcrafted using the fi nest materials to deliver perfection from the fi rst brush stroke to the last.
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21/2
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For more information about OPI Artist Series Brushes, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
Artist Series 2-Piece Kolinski Gel BrushCompact 4 1/2 inches – #4 brush head
ideal for OPI gels. Great for travel.
Artist Series Oval Gel BrushTapers to a sharp point, excellent for details
and clean, crisp smile lines.
Acrylic Oval BrushLightweight handle for a comfortable
grip and effortless brush control.
2-Piece Acrylic Oval BrushCompact 4 1/2 inches –
perfect for travel!
Artist Series Flat Gel BrushPerfect for moving quantities of gel for
fast nail coverage.
Artist Series Kolinski Mini Gel Brush#2 brush head with a slim handle for
precision and comfort.
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6 | NAILS MAGAZINE | 2011-2012 THE BIG BOOK
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Some high school 3.8%
Finished high school 27.5%
Some college/AA degree 41.7%
Finished college 17.2%
Some graduate school 3.6%
Finished graduate school 6.2%
ARE YOU INSURED?*
how long have you been DOING NAILS?
Married with kids
Unmarried with kids 16.8%
Married with no kids 13.6%
Unmarried with no kids 18.1%
HOME LIFE
what is the HIGHEST LEVEL OF SCHOOL you have completed?
>>>
Nail TechNail Tech DEMOGRAPHICSDEMOGRAPHICS
51.5%
I have medical insurance through my spouse’s policy. 38.3%
I have my own insurance policy, 21.1%not through work or a spouse.
I do not currently have medical insurance. 20.9%
I have insurance coverage through the salon 6.2%that I pay for personally.
I am covered by Medicaid, based on my income. 4.9%
I am covered by Medicare, based on my age. 3.7%
I have insurance coverage through the 2.5%salon that the salon pays for.
Other 2.4%
One year or less 15.4%
2-3 years 15.7%
4-5 years 9.4%
6-7 years 6.2%
8-9 years 6.2%
10+ years 47.1%
*2010-2011 Big Book
>>>
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Extraordinary OPI Titanium Tooling implements are engineered with superior 420 stainless steel and coated with ultra-hard, corrosion-resistant Titanium for long-lasting precision.
A convenient, economical way to offer pedicure services with the highest level of sanitation – OPI Disinfectable Foot File with Disposable Grit Strips, so that each client gets a fresh strip.
• Disposable strips available in 80-grit (quickly reduces calluses) and 120-grit (buffs skin to a smooth fi nish) abrasives.
• Easy to use! Paddle features a larger working surface for faster callus removal.
microdermabrasion equipment 8.9%(for hands and feet)
Buying Buying HABITSHABITS
*2010-2011 Big Book
how ENVIRONMENTALLY CONSCIOUS is your salon?*
which of the following pieces of SALON EQUIPMENT do you have in your salon?*
I’m more aware of potentially dangerous chemicals in my products. 93.6%
Being environmentally conscious is important to me. 93.1%
We dispose of our unused products in an
environmentally correct fashion. 83.4%
We use low-energy lightbulbs at this salon. 69.2%
I believe my environmental consciousness is
important to my clients. 68.0%
I have instituted some ‘green’ or ‘sustainable’
business practices in my salon. 65.2%
We have reduced our water consumption at this salon. 65.1%
We recycle at this salon. 63.9%
Being environmentally conscious is VERY important to me. 58.4%
When I can, I choose ‘organic’ or ‘natural’ products. 56.5%
I choose my salon products — at least in part — based on
the manufacturer’s commitment to environmental issues. 45.6%
I haven’t given much thought to the ‘green movement.’ 28.7%
I think the ‘green business movement’ is a fad. 19.3%
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NAILS to ENVYget andkeep
originalNAIL ENVYMaximum strength formula with Hydrolyzed Protein and Calcium helps nails grow harder, longer, and stronger, and resist peeling,cracking, and splitting.
dry&brittleNAIL ENVYMoisturizing formula helps maintain fl exibility and protects with antioxidant vitamins E & C.
matte NAIL ENVYSame strengthening benefi ts as Original Nail Envy, but witha natural-looking matte fi nish.
soft&thinNAIL ENVY
Strengtheningformula fortifi es soft, thin nails with extra
calcium.
sensitive&peelingNAIL ENVY
Formaldehyde-freeformula protects againstpeeling with antioxidant
Style is all about dazzling color and luxurious texture! The new DS temptation and DS bold from Designer Series by OPI complement both of these elements brilliantly.
Formulated with real diamond dust and ultra rich color, Designer Series is high fashion for your nails.
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26 | NAILS MAGAZINE | 2011-2012 THE BIG BOOK
2011 2011 Nail Techs Nail SalonsAlabama 2,836 563
Alaska 720 68
Arizona 8,039 815
Arkansas 2,133 450
California 83,673 7,978
Colorado 6,622 936
Connecticut 2,932 929
Delaware 438 93
Dist. of Columbia 183 100
Florida 30,084 4,233
Georgia 7,689 2,137
Hawaii 1,620 229
Idaho 1,600 230
Illinois 9,910 933
Indiana 4,300 695
Iowa 1,084 365
Kansas 913 437
Kentucky 2,455 467
Louisiana 3,967 982
Maine 1,096 182
Maryland 6,266 1,031
Massachusetts 11,980 793
Michigan 13,832 1,607
Minnesota 3,508 638
Mississippi 1,715 446
Missouri 5,160 941
Montana 96 166
Nebraska 1,070 135
Nevada 5,708 200
New Hampshire 1,071 198
New Jersey 7,774 1,442
New Mexico 1,147 360
New York 16,335 4,128
North Carolina 9,318 1,784
North Dakota 112 69
Ohio 10,773 1,025
Oklahoma 4,208 279
Oregon 11,471 639
Pennsylvania 11,913 2,300
Rhode Island 1,245 178
South Carolina 1,874 788
South Dakota 33 59
Tennessee 5,427 1,085
Texas 32,355 4,536
Utah 1,753 341
Vermont 186 60
Virginia 7,445 1,400
Washington 7,300 1,334
West Virginia 574 112
Wisconsin 1,307 228
Wyoming 350 120
TOTALS 355,600 51,244
Sources: This data is derived from several sources: state boards’ self-reported fi gures (in some cases, we confi rmed the data by looking at the actual list
of license names); business lists and NAILS’ own estimates when a number is not provided or fi gures from various sources were inconsistent. Our own
estimates are based on known information about the number of salon businesses in each state and the average number of nail technicians per salon.
Regional Regional ANALYSISANALYSIS
BUSIEST NAIL TECHS
Montana has gone from 500 nail
techs in 2001 to just 96 in 2011.
West Virginia 6.8 clients per day
Alabama 6.6 clients per day
Minnesota 6.3 clients per day
Alabama requires
averageprice
Wisconsin
Colorado requires
hours for a nail tech license.
hours for a nail tech license.
Louisiana, Alaska,
Arkansas, and
Alabama have all
doubled the nail tech
population in 10 years.
Arizona booth renters pay an average of
$663/month.
Tennessee booth renters pay an average of
$303/month.
Highest nail tech to salon ratio: Nevada at 28 to 1
Lowest nail tech to salon ratio: Montana and South Dakota at .6 to 1
averageprice
Massachusetts
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