ALL CHILDREN EQUALLY DESERVE TO LIVE LIKE THAT…
ALL CHILDREN
Jan 05, 2016
ALL CHILDREN. EQUALLY DESERVE. TO LIVE LIKE THAT…. NOT. LIKE THAT!. THERE IS NO KID. IN THE WORLD. THAT ISN’T OUR KID!. YOUR. DAILY. WEB-MEAL. 1 DAY OF INTERNET FOR YOUR KID. 1 BELLYFUL DAY FOR A HUNGRY KID. =. ZERO TROUBLE FOR YOU. ZERO HUNGER FOR THE WORLD. TONALITY. - PowerPoint PPT Presentation
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Transcript
ALL CHILDRENEQUALLY DESERVE
TO LIVE LIKE THAT…
NOTLIKE THAT!
THERE IS NO KIDIN THE WORLD
THAT ISN’T OUR KID!
YOURDAILY
WEB-MEAL
1 DAY OF INTERNET FOR YOUR KID
1 BELLYFUL DAY FOR A HUNGRY KID
=
ZERO TROUBLE FOR YOU
ZERO HUNGER
FOR THE WORLD
TONALITY
POSITIVE
OPTIMISTIC
ENERGETIC
MOTIVATING
CARING
FRIENDLY
ENGAGING
HOW MUCH:KPI’s and figures
30 000 subscribers
200 MB a day
per user for $1
66 000 MEALS A DAY
3 MEALS A DAY PER KID
22 000 BELARUSIAN NEEDYS
$0,75 per subscriber
$22 500 a day
WHEN:launch and timeline
WHAT:agency challenge
BUDGET
$200 000 KEY-VISUAL
2 MONTHS campaign
LOGO
6 MONTHS subscriber growth
COMMUNICATIONS STRATEGY
15 JUL – key visual approved
TV-COMMERCIAL
1 AUG – product launch
RADIO-COMMERCIAL
HAPPY CHILDRENBRING SUCCESS
TO THE WHOLE WORLD!
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