All About LinkedIn: For Beginners

For Beginners

•  You need a LinkedIn profile •  Click Join Now to get started •  Follow the instructions •  Stuck? LinkedIn has a great

Help Center (help.linkedin.com)

•  Connect with coworkers, friends, acquaintances, and those with whom you are interested in networking

•  Customize the default message •  Don’t feel obligated to accept requests

•  Add updates on LinkedIn homepage (articles, news, etc.)

•  3 – 5 times per week •  Share other company’s statuses,

and engage with your connections

•  Follow other companies in your industry as well as your own employer

•  This info appears on the bottom of your profile

•  Professional •  High quality

Yes!

No.

In this section: •  Be interesting •  Get to the point

(short & sweet) •  Tell a story

In this section: •  Under each job, briefly explain what you did •  Your experience should be robust •  Cite specific examples of your

accomplishments (i.e. increased revenue by 50% by eliminating wasteful activities)

In this section: •  Robust, relevant skills section •  Your skills should be endorsed by others •  Endorse others and they are more likely to

endorse you

•  Write recommendations for co-workers and supervisors

•  Ask a supervisor or co-worker to write you a recommendation on LinkedIn

•  Research how to write and ask for recommendations

These next few examples got it right!

Exercise: Seek out professionals in your field and check out their profiles. Consider our tips for creating a good profile and then emulate those in your field that you deem “good” based on the previously mentioned info.

What are groups and why are they important? Groups are a place to stay up-to-date about trending topics and discussions in your industry. If used properly, groups can help you meet people and can present opportunities for growth for your company.  

•  Join groups related to your industry •  You can also join groups related to hobbies or

other things you enjoy •  Actively participate in these groups

The above groups are a great start for someone in content marketing!

Exercise: •  Join three to five groups related to your

profession •  Comment on two group posts daily •  Post two weekly articles to groups and follow up

on conversation •  Connect with two professionals in your field or

your target market each week

To learn more about LinkedIn, check out some of the resources on our blog: enveritasgroup.com/blog Email us at: [email protected]