All about Alexa

• 1.Alexa.com- the Web Information Company A presentation about Alexa. - Bibin

2. What is Alexa? Alexa is a tool founded by Brewster Kahle and BruceGilliat 16 years back, for helping users to measure awebsite popularity on the Internet. It ranks 30 million websites. It helps in taking business decisions. It helps us to find out how much popular a website isin internet. The lower is the rank of the website, the better itranks in Alexa. Alexa is a toolbar which people can install on theirbrowsers to help them to lookup which sites are themost popular ones on the Internet. Mostly, the top sites on the Internet are also the top 3. How Alexa works The information which are collected through users who had installedthe Alexa tool bar and from other unrevealed sources, help Alexa indetermining the ranking positions of websites. An user could find the rank of a website and in turn help Alexa refineits website ranking database through its toolbar. Alexa could be fetching data through Amazons subsidiaries -Bookpages.co.uk, Joyo.com, dpreview.com, Audible.com,Fabric.com, Zappos.com, livingsocial.com, Accept.com,exchange.com, Lovefilm.com, Endless.com, Brillianceaudio.com. 4. Brands and Sites Owned by Amazon 5. Alexa Rank with comparison 6. Reviews about a site in Alexa 7. Search Traffic Analysis by Alexa 8. Audience Demographics for a website by Alexa 9. Referrer and Downstream Sites for a website 10. Why Alexa is an awesome tool! Alexa ranking is the right metrics for webmaster andadvertisers to find out the marketing potential ofwebsites. In other words, the better the site ranks inAlexa, the chances that they get more clients willing tobuy an advertising space in the website is higher. Alexa is the only service that provides the most accuraterankings for a website. Alexa plays a vital role in performing competitiveintelligence analysis which helps a webmaster tobenchmark his/her site with another site and analyzepatterns for strategizing the future course of actions thatare needs to be taken. It concerns over webmasters privacy by withholding sitestats to the public if he/she feels to do so. 11. Why Alexa is not so awesome! Inaccuracy of site ranking. Alexa audience is too small. Alexa tool bar is considered as atrackware/malware/adware by various antiviruses. only site owners knowingly download Alexa so theycan monitor or influence their own Alexa stats. Alexa might be used to study and analyze pattern ofusers, which in turn could be used for commercialpurposes by Amazon and for its subsidiaries forincreasing the ecommerce performances and increaseprofits. Alexas poor sources for deriving ranking made itselfclear by ranking youtube.com higher than Google.comin 2009. Small fluctuation in traffic source nature could lead todrastic changes in ranking. 12. Conclusion We may rely on Alexa for an approximate ornearby stats and to acquire an image of thescenario, rather than to find a clear depiction of awebsites traffic stats as we see through GoogleAnalytics. It may help for a beginning market study andinitial market and competitor research which byany means cannot be 100% accurate. 13. Thank You