Alistair Bathgate: How To Shine Online (and why PR is a necessary evil)

Page 1 <img data-url='document/alistair-bathgate-how-to-shine-online-and-why-pr-is-a-necessary-evil.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Alistair Bathgate: How To Shine Online (and why PR is a necessary evil)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061207/548412f5b47959e70c8b4b0b/html5/thumbnails/1.jpg' width='140' height='200' /> Alastair Bathgate

Page 2 <img data-url='document/alistair-bathgate-how-to-shine-online-and-why-pr-is-a-necessary-evil.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Alistair Bathgate: How To Shine Online (and why PR is a necessary evil)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061207/548412f5b47959e70c8b4b0b/html5/thumbnails/2.jpg' width='140' height='200' /> Public Relations

NECESSARY EVIL

Page 3 <img data-url='document/alistair-bathgate-how-to-shine-online-and-why-pr-is-a-necessary-evil.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Alistair Bathgate: How To Shine Online (and why PR is a necessary evil)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061207/548412f5b47959e70c8b4b0b/html5/thumbnails/3.jpg' width='140' height='200' /> Traditional Media

Page 4 <img data-url='document/alistair-bathgate-how-to-shine-online-and-why-pr-is-a-necessary-evil.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Alistair Bathgate: How To Shine Online (and why PR is a necessary evil)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061207/548412f5b47959e70c8b4b0b/html5/thumbnails/4.jpg' width='140' height='200' /> “New” media

Page 5 <img data-url='document/alistair-bathgate-how-to-shine-online-and-why-pr-is-a-necessary-evil.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Alistair Bathgate: How To Shine Online (and why PR is a necessary evil)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061207/548412f5b47959e70c8b4b0b/html5/thumbnails/5.jpg' width='140' height='200' /> Ethics in writing

• Nobody is squeaky clean• Build a brand, not just a voice• Be honest about your objectives• Do you stand by everything you’ve said?• Someone will take your opinion as fact

Page 6 <img data-url='document/alistair-bathgate-how-to-shine-online-and-why-pr-is-a-necessary-evil.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Alistair Bathgate: How To Shine Online (and why PR is a necessary evil)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061207/548412f5b47959e70c8b4b0b/html5/thumbnails/6.jpg' width='140' height='200' /> Integrity

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Alistair Bathgate: How To Shine Online (and why PR is a necessary evil)

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