Alicia Asin, Libelium CEO, keynote talk in Strata + Hadoop World Europe 2014 in Barcelona, Spain

Hiding Information inside Big Data: the hypocrisy of privacy

Alicia Asín Pérez, CEO & Co-founder @aliciaasin

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Sensors everywhere generating tons of information...

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We are generating a lot of data...

80 GB/day

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… but things can generate much more!

520GB/ day·blade

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Public data or information?

Intheair.es

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Data is nothing without context

#1 Key Idea

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Remember the NSA leak?

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Is privacy a real concern...

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...Or are we just unaware of the lack of it?

Camera

Microphone

Track 100% of use

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The hypocrisy of privacy

#2 Key Idea

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Fukushima – March 11, 2011 Source: ABC.com

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Side effects

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Crowdsourcing: an example of spontaneous cooperation

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Open Data: Democracy for Big Data

#3 Key Idea

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Summary

Open Data: Democracy for Big Data

The hypocrisy of privacy

Data is nothing without context