Alice

Experience the world through the rabbit hole.

by Bruna Calheiros

Thursday, June 27, 13

Ab!"# $%Hi, I’m Bruna Calheiros!

Digital strategist, interactive designer, traveler & chocolate lover from São Paulo, Brazil.

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A little more about myself and the inspiration for my thesis.

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Blog Embaixador STB - http://www.embaixadorstb.com.br/

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Blog Embaixador STB - http://www.embaixadorstb.com.br/

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&'(!r% #)% *+#,#)-# I -$ (+v+./ +.

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Research, make plans, and create expectations

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- Before traveling people spend time researching about where they are going, make plans, and create expectations. Result: they live memorable moments.

Live memorable moments!

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W), 0!.’# w% 0! #)% 1-$% +. !"r *+#,?

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Not so easy to find the most interesting spots.

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Same places, same routine.

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W)-# -r% w% /!+./ #! 0! #!0-,?

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Discover the hidden gems in your city

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C)-./% ,!"r r!"#+.%

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M%%# A(+*%!A mobile application that makes it easy to plan extraordinary experiences by providing handpicked, unique activities.

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W+#) A(+*%...- Every time you go out, you have an adventure.

- Easy to discover experiences that are new, exciting, and memorable in your city.

- Fast and painless to make amazing plans.

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Instead of going to the same old bar, you can learn how to brew your own beer for a change.

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Watching a movie can become going to an interactive play.

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Why not have a unique brunch in a peanut butter factory?

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- Victor, 28, works in finance

- Has a girlfriend.

- Tends to go to the same places.

- Loves to try new things.

- Friends from other cities visit him.

- Likes to impress his guests.

User Scenario

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Pr!*%11User Experience Design

- Paper wireframe

- Digital wireframe

- Design photoshop

Web Development

- Front End: HTML/CSS

- Back End: Python

- Frameworks: Flask, Jinja & MongoEngine

Branding

- Concept

- Development

- Research

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C!.*%'# D%v%(!'$%.#& R%1%-r*)

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- Explore your city in a new way

- Discover hidden gems

- Small vacation at home: leave your routine for a day

- Good memories

Concept Development

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W), A(+*%?- Bored little girl who goes looking for an adventure, and discovers a spectacular world.

- She is impulsive and has a curious appetite for the world around her.

Concept Development

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She is tempted to try new things and she goes for it.

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60 different experiences on the database

First iteration - Geolocated activities

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- Based on moods and interests.

- You don’t need to know what you are specifically looking for... Alice gives suggestions!

Final iteration - Organization focusing on the user

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mobilefor

touristsfor

localsexperiences curated

payment not required

bookmark in lists

highlyrelevant

based on the user

C!$'%#+#!r1

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D%1+/.

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Paper Wireframes

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Digital Wireframes

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Themed Icons, Final Logo & URL

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Final Design

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Pr!0"*#+!.

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Coding: HTML, CSS, Python, Flask, Jinja, MongoDB, GitHub & Heroku

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A.0...

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aliceand.meopen aliceand.me in your mobile browser and add it to your home screen!

First version

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“2% E.0”

Thank you! Bruna & Alice

[email protected] // aliceand.me

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