Alibaba.com

ALIBABA.COMBy:- Shubham Banthiya Shubham Thakkar Anshul Maheshwari Rohit Bagmar

2

World‘s largest e-commerce marketplace

434 M

42 M

1 bn$485b

n

+10 M GMV

(full fiscal year 2016)

PACKAGES DAILY

ACTIVE SELLERS

ACTIVE BUYERS(427M mobile)

PRODUCTS & SERVICES LISTINGS

On March 21st, 2016…

RMB 3 trillion milestone

And being completely digitalized

=

563+200millio

nsmartphone

users in China &

India

14

The power of WeChat

16

As China Has a ban on Facebook YouTube Whatsapp google so only option for marketing is by WeChat

Single Day: the largest shopping festival in the world

$14.4 bn GMV in 1 day

70% through mobile

16,000 international brands(33%)

$2 bn in 8 minutes

140,000 transactions per second during the high moment

467 M deliveries

5

CASE STUDY

STRATEGYSocial Media

Promotion

BIGGEST Sale

Annually,

only ONE DAY

#Mydouble11 Fightting!

SOCIAL MEDIA BUZZ

“Is 11.11 really cheaper?”

“Reveal” the real sale

“What should we buy on 11/11?”

Recommendation lists went viral

Mysterious Gifts

PROMOTION someone won ¥100 bonus money after filling ¥300

First, dig holes in users’ pockets

Win bonus for filling Alipay Accounts

“It’s stupid to put your money in your savings account. Even though the chance to win the bonus is really small due to the large volume of accounts, there is nothing to lose if you don’t win one. ”

PROMOTION

Hourly Sec-kill Product

Over 90% off

Samsung 4G memory card ¥1.9 = 30cents

RESULTS

Sold $9.3 billion,

42.6% were payed by mobile

devices.Broke two Guinness World recordsMost (1,894,867) mobile phones sold in a single online platform in 24 hoursHighest online retail sales ($9.3 billion) in 24 hours in a single company

Heavenly Cat

Money Cat

Business Model

China's e-commerce market is dominated by Alibaba. Though the company operates through a unique combination of business models

Alibaba acts as a middleman between buyers and sellers online and facilitates the sale of goods between the two parties through its extensive network of websites.

The largest site, Taobao, operates as a fee-free marketplace where neither sellers nor buyers are assessed a fee for completing transactions. Rather, the nearly 7 million active sellers on Taobao pay to rank higher on the site's internal search engine, generating advertising revenue for Alibaba that resembles Google's core business model.

Comparison of Singles day with Black Friday and Cyber Monday

2016 comparisonSingles Day $20.0 BnCyber Monday $ 3.39 BnBlack Friday $ 3.34 Bn

ALIBABA in India

ALIBABA.COM

Alibaba.com App for B to B

Market Trends and Online Seminar

Training Center and Success Stories

Digital ALIBABA

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Thank You….