Alexisonfire

Listening To Music Onlinename

Who Are They?

Alexisonfire (pronounced "Alexis on fire") was a five-piece, Juno-winning post-hardcore band that formed in St. Catharines, Ontario, Canada[2] in 2001. The band consisted of George Pettit (vocals), Dallas Green (guitar, piano, vocals), Wade MacNeil (guitar, backing vocals), Chris Steele (bass guitar), and Jordan Hastings (drums, percussion).

They describe their music as "the sound of two Catholic high-school girls in mid-knife-fight" (a reference to their song "A Dagger Through the Heart of St. Angeles", also the inspiration for their debut album cover art). When the band came out of the underground like an "utterly captivating car-accident-in-progress" in late 2001, it was enough to impress critics as well as earning their self-titled debut album a gold certification in Canada. (Wikipedia)

Their Rise to FameAlexisonfire grew into what they are today because of their ability to use social media. Recognizing that it was in fact the fans which gave them everything they have. In the Early days, most of what they were was an online sensation through the site Myspace which grew their fan base beyond the Niagara region and across Ontario

Even after they became a nationwide hit, Alexisonfire continued to grow and this reflected in their online activities with the creation of a website that was uniquely theirs…

Simply because of the timing of their coming about, Alexisonfire was able to benefit greatly from streaming sites and online radio stations such as Last.fm and Myspace. It Skyrocketed their popularity because these sites doubled as a social media platform where friends could share music that they have listened to with one another.

TheOnlyBandEver

After their success, Alexisonfire was one of the first bands of their generations to actually create their own personal website – www.theonlybandever.com. This became both a means of communication to their fans as members of the band would write posts and updates on tours and just overall messages to their fans. It also would become their means of making money as they set up a store in which to sell merchandise.

Enter you text

Facebook has become a major community for the band and its fans. Today, this is the new way in which the band interacts with its fans. Offering comments and information on their activities and what they are planning on bringing forth in the future. Though they have disbanded, they still acknowledge their fan base and work to deliver more content through their Facebook page.

Dallas Green – City and Color:

The Singer/Guitarist of Alexisonfire Dallas Green Decided that he would do a side folk album under the name of City and Color. He experienced great success and by 2010 He told the band that he wanted to leave and in secret they began to create their fifth and final album. The album would not be released and shortly after Alexisonfire announced their intent to break up. In the statement, George Pettit cited Dallas Green's departure from theband to focus solely on City and Colour, Wade MacNeil's departure to join another band, later revealed to be as the new vocalist for Gallows, and other personal issues among the remaining members as reasons for breaking up.

The Final Days:

By 2013, Alexisonfire had grown from an Indie hometown talent to a world wide Hit with fans from all over North America Australia and the UK.

In December 2012–15 months after the band's breakup announcement—Alexisonfire embarked on their international, farewell tour with stops in Canada, UK, Australia and Brazil, originally announced to be a nine-date tour. Due to demand, the tour was later extended to 15 dates.

InDecember an EP entitled Death Letter was released, featuring new interpretations of songs spanning the band's previous four albums.

On December 25, 2013 the band released their vinyl box set on their website limited to 1000. It sold out in just 30 minutes.

How do they Fare With Debra Eckerling’s social media tips?

Find your audience:I believe that in this case, Alexisonfire follows suit with Eckerling’s guide. Alexisonfire knew their audience and they used that knowledge to connect with them through various social media platforms. From creating their own website to being involved with some of the most popular music streaming sites and communication sites such as Myspace, Facebook, twitter, and Last.Fm

Post Meaningful, Sharable content:

The Band Shared on its website as well as its Facebook and twitter pages updates for concerts and any new productions in the making. In fact it was solely with Facebook messaging and posting that they were able to inform fans of the final additions to an extended Farewell tour. In this sense I believe they achieve what Eckerling is speaking of.

Engage your current fans:Even though they have been broken up for over a year now, Alexisonfire still continues to post new material for their fans. They have recently created their own YouTube channel from which they are posting video blogs about various songs and videos that they have released with explanations behind them (all of which are linked to from their Facebook and website)

Continue the Social Push?The website www.theonlybandever.com is no longer a space solely for communication news and events and that makes sense because they are no longer together. However they now have the site purely for the selling of merchandise and pushing their products. In this way they are still able to “hand out swag” from their website by putting forth free material linking to their products

Post consistently?There is a constant Posting on their Facebook page and also their twitter. From simple thoughts to information on merchandise and any future releases, the band is in constant contact with their fans. Considering that they have been “oput of the business” for over a year now, it is interesting to see that they are still able to keep alive their relationship with their fans through social Media.

Ultimately, Alexisonfire has Fit the model set out by Debra Eckerling. In fact there could be an argument made for the validity of her model as it seems to have worked wonders for this group of kids from St. Catharines. The even greater argument would be toward the fact that Alexisonfire’s success and rise in the music industry was attainable Because they had such a strong online presence and social relationship with their fans.