Increase Site CTR in SERP Using Google Rich Snippets DrupalCamp Kyiv 2011
Jun 27, 2015
Increase Site CTR in SERP Using Google
Rich SnippetsDrupalCamp Kyiv 2011
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Additional info and markup in SERP for some content types:
•Reviews (individual and aggregate rating)
•People (photo, role, social networks relationship)
•Products (price, brand, availability)
•Organizations (address, telephone)
•Recipes (photo, total cook time)
•Events (date, duration, geo location)
What Is Rich Snippets?
Rich Snippets Examples
Rich Breadcrumbs And Rich Videos
Case #1. Sportswear internet shop
Keyword #1 frequency: ~5000 per month
SERP position: 5-6
CTR without rich snippet: ~5%
CTR with rich snippet (reviews + photo): ~9%
Keyword #2 frequency: ~600 per month
SERP position: 2
CTR without/with rich snippet: ~12% / ~14%
Case #2. Entertainment blog
Each second post includes funny video.
After adding rich snippet for video traffic from Google grows more then 1.5 times.
Yesterday
We used Drupal 6 and hard theming (per node types) for creating reach snippets markup.
Different node-type.tpl.php with markup for every field.
Today
We are using Drupal 7 with modules RDF Extensions and Google Rich Snippets (for images markup).
But sometimes we need to write some code (for breadcrumbs).
How To Add It To Drupal Site?
Install Modules rdfx And richsnippets
Add The Content Type With RDF Options
Add Fields
Add RDF Predicates For Every Field
Add RDF Namespace /admin/config/services/rdf/namespaces
Create A Node
New Page For A User
New Page For Google (Testing Tool)http://www.google.com/webmasters/tools/richsnippets