Growth Hacking
Growth Hacking
@AlexJubienMobile Strategist
ThinkMobile.fr
Pioneer of mobile 13 years ago
Apps & Mobile Startups expert
Previously Head of Mobile at Viadeo
Previously Head of Mobile at Deezer
Mobile Strategist, Speaker, Lecturer, Trainer, Startups Coach & Advisor
And also, in 2005/2006, I screwed up my startup
But since, a lot of theory appeared…
Growth Hacking?
& PSYCHOLOGY
Growth Hacking
& PSYCHOLOGY
Growth Hacking
Marketing that rely more on tech and psychology than budget.
Hotmail
• Founded in 1996 by Sabeer Bhatia & Jack Smith,
immediate Product / Market fit
• Raised 300 K$, spending in billboard & radio ads
• Was growing slowly (10K users)
• Investor Timothy Draper came with an idea…
PS: I love you
6 months => 1 million users
Warning: it does not last forever
Most Growth Hacks ‘Expire’ Over Time
mainly due to
overuse / abuse
But expired growth hacks still can be used creatively
Warning: it does not last forever
• Supply side hack: used Craigslist to source
listings and emailed the home owners
/
• Demand side hack = button
« also publish on Craigslist »
• Links on Craigslist were pointing
back to Airbnb
/
• Users LOVE it - Product / Market fit
• 0 to 100K users in 2 years
• To acquire 1 user by paid channels, it
costs 200$ to 400$
Yourself, how did you discover Dropbox?
/ referral
• 100K users to 4 million in
15 months
#FrenchTech
PR = Press Relation
PR = Page Rank
6
(went up to 8!)
PRs + SEO
Artists, albums, playlists, tracks, …
PRs + SEO
Artists, albums, playlists, tracks, …
Download Deezer
Launch App
Social2App
App Store
App
acqu
isition
retention
Viral Loop
App Store
App
acqu
isition
retention
Get your users advertising for you
?
• 2 billions searches on Google per day
• Hot topics for young people - it’s always on
• What if you could predict the trend and
create content on the fly to match it?
• Page Rank 6
So, how did you discover
LeBonCoin?
AARRR
Rallying cry
AAR R R III...
AARRR
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Startup Metrics For Pirates
AARRR
ACQUISITION
ACTIVATION
RETENTION
REVENUE
How do users find us?
Do users have a great 1st experience?
Do users come back?
How do we make money?
Do users tell others?
REFERRAL
ACQUISITION
ACTIVATION
RETENTION
REVENUE
Love
Growth
Money
REFERRAL
Without Love, There’s No Hope
1 Example
Stop Begging For Ratings & Reviews
The right way to ask users to review your app
ASO: Hack Ratings
ASO: Hack Ratings
The right way to ask users to review your app
LeKiosk use case
!!!
And Sharings!
25% 75%
Ask people that are likely to recommend you to effectively do it!
(rating, sharing, testimonial, referral…)
Slides ? (with resources etc…)
www.Slideshare.net/AlexJubien/
@AlexJubien