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Alexander McCall Smith’s Quirky Detective Series
Starring Precious Ramotswe Captivates Readers
Every so often, a specialbook or series comes alongthat creates
an excitingbuzz in our stores. It’s oneof the joys of bookselling
tohandsell an extraordinary titleand watch the euphoria
grow.Recently, that kind of enthusiasmhas been building
aroundAlexander McCall Smith and TheNo. 1 Ladies’ Detective
Agency,his quirky detective series set inBotswana, Africa.
In 2002, Anchor Booksreleased McCall Smith’s first threebooks in
the series about PreciousRamotswe, a feisty private detec-
tive from Botswana. The No. 1 Ladies’ DetectiveAgency was
followed by Tears of the Giraffe andMorality for Beautiful Girls.
Tied together by a gen-tle pace, a principled tone and a memorable
maincharacter, the series has proven extremely popular.This spring
Pantheon will release The KalahariTyping School For Men, the fourth
book in the seriesand the first in hardcover.
The author of more than 50 books, McCall Smithis a Scotsman who
was born and reared in Zimbabwe(then Southern Rhodesia), just north
of Botswana. Heattended the University of Edinburgh and latertaught
at the Universities of Swaziland andBotswana. Currently, he is back
at the University ofEdinburgh as a professor of medical law. He
spokewith Community from his home in Scotland.
The character of Detective Precious Ramotswe is awonderful,
unique character. Is she based onsomeone you knew in Botswana?She’s
a mixture of influences and people, althoughthere is one particular
person who gave me the ideaof writing about her. I was staying with
friends in avillage outside of Gaborone, the capital of
Botswana,and while going for a walk with my hostess we cameupon a
splendid lady in a red dress who was what wecall of "traditional
build." This Botswana lady want-ed to give my hostess a chicken for
lunch. We wentinto her yard and there was a chicken run, and
shechased this chicken round-and-round with a tremen-dous smile on
her face. The odds were uneven, andshe eventually caught it,
immediately wrung its neckand presented it to us with a great
smile. And Ithought what an enterprising, rather impressivewoman.
And so she was the point at which Ithought, well, maybe I should
write about one ofthese very competent, careful Botswana ladies.
Andthen Precious Ramotswe sort of walked into mymind.
Many mystery and suspense novels today involvemore sensational
and violent crimes. But yourbooks have been described as gentle,
addressingquestions of morality and right-versus-wrong.Was that
tone a conscious decision on your part?Yes. I don’t particularly
like this sort of violent, dis-tressing, confrontational tone of a
lot of crime con-cerns. I think people want something gentler,
wherethey treat one another with courtesy and so on. Andwhy not
cater to that? I don’t like the cynical, hard-bitten nature of many
contemporary novels, so thatis deliberate. These are gentle
books.
Interview continued on page three
Alexander McCall Smith
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2
The Measure of Our Success
It has been over a decade since we launched our superstoresand
over five years since we opened up for business online.How are we
doing?Recent News:
According to the Fall 2002 Equi Trend brandstudy by Harris
Interactive, Barnes & Noblebookstores ranked number one in
quality amongretail brands (Home Depot was second andBorders was
fifth).
Barnes & Noble.com practically tied for first asthe top
e-commerce site, according to theUniversity of Michigan Customer
SatisfactionSurvey.
There are many measures of and dimensions to
customersatisfaction, but surely these surveys point to the fact
that weare doing something right. I believe that these surveys
princi-pally reflect how well we perform on the demand side of the
busi-ness, namely, having the books our customers ask for in
ourstores or are searching for on Barnes & Noble.com. Putting
thebook in the customer’s hand remains the foundation of
greatcustomer service in a bookstore.
Maintaining our market leadership, however, is going torequire
us to build on that foundation by becoming moredynamic merchants:
meeting the needs of the demand businesswill not be enough to fuel
growth in comparable-store sales,
which is the principal measure of success in the retail
business.We have to build the impulse side of the business. In
other words,we have to convert more browsers to buyers.
This need has much to do with the evolution of the Internetas a
pervasive channel not just for sales, but for the distributionof
intellectual property – often for free. The Internet is affect-ing
the demand side of our business, just as it is affecting
everyaspect of our society. It is fast becoming a primary
informationresource, reaching into territory previously served by
books.
We cannot ignore this growing trend. We must recognizethat there
is a paradigm shift in information access. We mustact by
transforming our stores with a range of bookselling andmerchandise
initiatives that complement the Internet, as wellas offer
attractive alternatives, turning more browsers into buy-ers.
Recent changes to our storefronts, including more promi-nent
display of discounted bestsellers, a feature table for bar-gain
book former bestsellers, and our new storefront table
ofimpulse-oriented backlist titles, are the first steps.
SparkNotes is an incredible success both in print andonline, and
as you will see in this issue, continues to offer newstudy guides
in a variety of formats in new categories. We areabout to launch an
exciting new series of books, Barnes &Noble Classics, the
world’s greatest books at affordable prices,which will be featured
in the next issue of Community. Thebooks will be in every kind of
format – hardcover, trade paper-back, mass-market paperback, and as
e-books. Prices willrange from $3.95 to $9.95. Over the next few
months, we willbe introducing more such initiatives, many centered
aroundtitles published by Barnes & Noble and Sterling
Publishing.The new initiatives at Sterling will also be in our
summer issue.
While we must maintain, indeed, build our competence inthe
demand area of the business, I believe the great opportuni-ty for
sales growth lies in becoming more dynamic merchants,offering our
customers more of what they want at prices they’rewilling to pay.
We have already proven we can do so in ourcafés, where a range of
initia-tives, including many newproducts, has fueled salesgrowth.
With your supportand hard work, the new ini-tiatives in our core
book busi-ness will be equally success-ful. I am confident we
canenergize our core book busi-ness, which is, after all, wherewe
all began and what weknow best.W
Steve Riggio, Chief Executive Officer of Barnes & Noble,
Inc.
pho
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My current reading:
The First World Warby John Keegan
The Wandering Hillby Larry McMurtry
OUTLOOK
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The jackets and titles of your books are original and
unique.Where do they come from?The artwork from Ladies’ Detective
Agency and Kalahari TypingSchool come from a wonderful book called
Painted Houses ofBotswana by photographer Sandy Grant. The jacket
for Giraffe isfrom a Mozambique stamp of the 1930s, and its title
comes froma design used in traditional Botswana basket-weaving; the
basketshave little brown tear drops down their sides. "Tears of the
giraffe"is such a lovely expression that I thought I’d use it. The
cover art
for Morality is from a painting I hadseen in the London
apartment ofmy former agent. I thought it wasa fabulous picture and
eventuallygot the artist’s permission to use itfor the third novel.
You could sayall of the books’ titles are a bitquirky.
Do you see lasting effects onAmerican readers from thebooks’
introduction of Botswanacustoms, such as drinking bushtea or the
proper Botswanahandshake?I have been so touched by theresponse the
books have receivedin the United States. I think peoplein the U.S.
are open-minded tosuch things and seem to be ratherinterested in
the new. They’re soused to getting a negative pictureof Africa – of
bleakness and awful-
ness and all the problems – that they’ve seized on the idea of
anAfrica where other things happen that are comfortable and
nice.I’m delighted that there’s been interest in old, traditional
Africanmorality, view of things and courtesies. Those seem to have
gonedown very well.
What makes your books so different? Characters and setting,or
something more?I suppose one would say that the books are in a very
unusual set-ting for many readers. They’re in Botswana, a place one
doesn’thear a great deal about, but which is a remarkable country.
Theseare books about the quiet moments in people’s lives, but with
a bitof attention to the humorous possibilities. There are funny
thingsgoing on all the time. And I suppose people would say that
myvision of life is a little bit quirky and that’s fine. These
books arevery unusual and they’re not mainstream, but then people
seemto like that.7
Interview conducted by Mark Levine, Mystery Buyer.
Dan Brown hangsupside-down tohelp solve plot chal-lenges. He
says ithelps shift his entireperspective.
The Da Vinci Codeis based on fact —on actual
paintings,locations, docu-ments and organi-zations.
Dramatic evidencemay be in DaVinci’s paintingsthemselves. In
fact,many scholarsbelieve he inten-tionally included inhis work
clues to apowerful secret thatremains protectedto this day by
aclandestine brother-hood to which hebelonged.
The DivineProportion worksout.
Did You Know?
Interview with Alexander McCall Smith continued from page
one
THE NO. 1 LADIES’ DETECTIVE AGENCYThe first novel in the series
tells thestory of the cunning and engagingdetective Precious
Ramotswe, who isdrawn to her profession to “help peo-ple with
problems in their lives.” Shesets up shop in a small storefront
inGaborone, Botswana, and soon is hiredto track down a missing
husband,uncover a con man, follow a waywarddaughter and find a
missing eleven-year-old boy.
TEARS OF THE GIRAFFEPrecious’ adventures continue whenshe is
hired to track a wayward wife,reveal an unscrupulous maid andsearch
for an American man who dis-appeared into the plains years
ago.Meanwhile, she is preparing to marrythe good Mr. J.L.B.
Matekoni, to pro-mote her talented secretary, MmaMakutsi, and then
suddenly finds her-self the caretaker of two foster chil-dren.
MORALITY FOR BEAUTIFUL GIRLSThis time, Precious investigates
thealleged poisoning of the brother of animportant government man,
whileMma Makutsi gets her first case: deter-mining the moral
character of the fourfinalists of the Miss Beauty andIntegrity
Contest. It’s not all fun how-ever, as The No. 1 Ladies’
DetectiveAgency is having money problems, andMr. Matekoni suffers
from unexplaineddepression.
THE KALAHARI TYPING SCHOOL FOR MENNow in her late thirties,
Precious findsherself with a home, two adopted chil-dren, a nice
fiancé and many satisfiedclients. Of course, problems soon arise,as
her son gets involved in the deathsof hoopoe birds in the
garden.Meanwhile, Mma Makutsi wants a hus-band but can’t find one,
and also needshelp to open the Kalahari TypingSchool for Men, while
Precious mustdeal with a new rival detective agency.
Alexander McCall Smith’s No. 1Ladies’ Detective Agency
Series
Dan Brown’s The Da Vinci Code beginsin the Louvre when an
elderly curator isfound dead in a gallery – his body leftin a
bizarre configuration amid mind-boggling clues and codes.
Harvardprofessor and renowned symbologistRobert Langdon is possibly
the onlyperson who can decipher it all. Withthe help of young
French cryptograph-er Sophie Neveu, he works through amyriad of
messages and puzzles thateventually lead to an
extraordinary,unimaginable conclusion.
3The Kalahari Typing School ForMen is the fourth book in TheNo.
1 Ladies’ Detective Agencyseries.
-
smarter, better, faster
LEADS IN EDUCATIONAL MATERIALS
The success of SparkNotes is phenomenal! In just a fewyears,
SparkNotes has become the leading resource foreducational
materials, both online and in print. InMarch 1999, four Harvard
seniors created SparkNotes.com, aWeb site offering free study
guides to students, parents, teach-ers, and general-interest
readers. “I was the first employeehired by SparkNotes in April
1999,” says Justin Kestler, stillon the team as Editorial Director.
“We were students andrecent graduates writing for other students.
We knew whatthey needed to know to succeed in school because we
hadjust gone through the same experiences ourselves. Our aimwas to
make the educational process not only more fun andefficient, but
also more rewarding.”
Word of mouth spread quickly, and SparkNotes.combecame a hit
from practically its first day online. Today, thesite is the
world’s largest and most popular stand-alone educa-tional Web site,
with more than five million registered users.The site’s main
attraction is the comprehensive study guidecollection, which offers
more than 1,000 free study guides oneverything from literature to
chemistry to computer science.Shortly after Barnes & Noble
acquired the company in 2001,
SparkNotes began con-verting its top literaturestudy-guides
titles intoprint publications.“From the beginning,SparkNotes set
out toredefine and dominatethe study-guide market,both on the Web
and inprint,” says Justin.“Barnes & Noble was theonly possible
acquirerfor SparkNotes that rec-ognized and valued thatcombined
vision, and inturn helped make ithappen.”
Previously, Barnes& Noble offeredCliffsNotes andMonarch
Notes. “The
license for Monarch was about to end, and we were in theprocess
of starting our own series of notes when the opportu-nity to buy
SparkNotes came up,” says Alan Kahn, Presidentof the Barnes &
Noble Publishing Group. “The extensiveexperience of our buyers and
booksellers, along with thesales-tracking data from our many years
of bookselling, havegiven us the unique ability to build this
business most prof-itably, and we have. Sales of SparkNotes titles
have exceededour expectations.”
Barnes & Noble let the Monarch license expire, and
inFebruary 2002, 50 SparkNotes titles went on sale in our
stores,selling alongside CliffsNotes. “We outperformed them titleby
title by some 40 percent,” says Robert Riger, AssociatePublisher of
SparkNotes. CliffsNotes were removed in June2002, and another 100
SparkNotes titles were published inAugust. “We are now selling at a
rate that exceeds the prioryear’s Cliffs sales in units and
dollars, even though ours areone dollar less per book.”
Barnes & Noble stores now carry 171 SparkNotes
literaturetitles. Top sellers include guides to Hamlet, The Great
Gatsby,To Kill a Mockingbird, and such recent books as Snow Falling
onCedars and Angela’s Ashes. Each SparkNotes guide contains aplot
overview, a note on the author, a guide to characters andthemes, a
chapter-by-chapter analysis and discussion, as wellas key facts,
study questions, a quiz, and suggestions for fur-ther reading.
What do authors think of SparkNotes? Frank McCourtsaid in
Esquire that the SparkNotes guide to Angela’s Ashes is“very
intelligent.” And in the same article, Jeffrey Eugenidessaid that
the guide to The Virgin Suicides is “intelligently writ-ten,
staggeringly comprehensive, and thoughtfully com-posed…. I think
SparkNotes are extremely well done, smart,diligent, informative,
[and] flattering.” And what do our
SparkNotes SAT & PSAT, a leading title in the Test Prep
study guideseries.
4
SparkNotes’ guide to Hamlet...
-
stores think? “They’re oneof our top-selling lines ofbooks,”
says Elsie Colwell,Assistant Store Manager atStore 2847 in Houston,
TX— a comment echoed byother Barnes & Noble storemanagers.
“We intend to be theonline and print destina-tion for
educational materi-als,” says Dan Weiss,Publisher and
ManagingDirector of SparkNotes.“We’ve found that our cus-tomers
want our content in
a variety of formats. Even as we offer our guides for freeon our
Web site, our print and downloadable PDF saleshave been
consistently strong. As we expand our pub-lishing plan, Barnes
& Noble stores will be selling printtitles in a number of
different categories.”
One of the new categories now in stores is SparkNotesTest Prep,
a set of ten study guides for exams such as ACT,SAT, and SAT II.
Other SparkNotes categories that we willsell by summer include:
SparkCharts - laminated quick-reference review sheets(already on
sale in 300 of our stores).
SparkNotes Outlines - for high school and collegecourses in such
subjects as economics, physics, chem-istry, biology and American
history.
A Reader’s Companion - 12 study/reading guides forbook clubs and
the general public for such recent worksas White Teeth, The Lovely
Bones and The Corrections.
Library of Great Authors - a series of biographicalguides to
great authors and their most importantworks, from Dostoevsky to J.
K. Rowling.
No Fear Shakespeare - featuring the text of the origi-nal
Shakespeare play on the left and a translation intomodern American
English on the right, making theplay more accessible to students
and the general public.
SparkNotes, already so popular on the Web, has rapid-ly become a
top-selling line of books in our stores. Themulti-channel strategy
that works so well for Barnes &Noble, Inc. and Barnes &
Noble.com is working just aswell for SparkNotes.com and SparkNotes
in print.C
Written by David Kuryk, Director of Editorial Services.
Testimonials“Your notes are just that: study notes, not
replace-ment notes; and they are quick, to the point,
well-explained and cross-referenced. I will probably berecommending
them to my students as study helpsbecause of these qualities. Every
SparkNotes book isworth much more than the very reasonable
pricepaid for its purchase.”
— Andrew M., English teacher
“I am doing a horticulture course at a small school inan
isolated town in the southwest of Tasmania. Istumbled upon you
quite by accident and now youhave changed my life. I am going to
pass this site onto my teacher; it’s just what we’ve been
searchingfor.”
— Meghan J.
“My professors love your site. They use it them-selves, calling
SparkNotes.com the best reference onpractically any subject on the
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— Richard W.
“I belong to a library book club and find SparkNotesinvaluable
to help us navigate novels. The questionsyou provide are provoking
and spark a lot of dialogamong our members. Keep up the great
work!”
— Stefani D.
“I’m writing to tell you that SparkNotes.com is simplythe BEST
informational site on the Internet today.”
— Christopher B.
The SparkNotes.com homepage
5
...and the “No Fear Shakespeare”Hamlet edition.
-
“He’s the poster child for the Discoverprogram.” That’s how Jill
Lamar,Manager and Editor of the DiscoverGreat New Writers program,
describes Anthony Doerr,
whose debut effort, The Shell Collector, won the 2002Discover
Award for fiction. In eight different tales, the 29-
year-old Doerr explores the bittersweet relationshipbetween man
and nature. “It’s exciting to see a writer soyoung and talented be
recognized,” says Jill. And it’s the firsttime a short story
collection has earned the Discover Award. Inthe title story, a
blind, reclusive shell collector accidentally dis-covers the cure
for a fatal disease in the deadly sting of a coneshell. In “The
Hunter’s Wife,” a Montana hunter’s beliefs arechallenged by his
psychically gifted wife. The stories rangefrom Africa to Eastern
Europe to the suburbs of Ohio, and areinhabited by unforgettable
characters.
The Discover Award for nonfiction went to journalist
DinaTemple-Raston for A Death in Texas, a chilling account of
the1998 murder of James Byrd, Jr. in Jasper, TX and its social
andpolitical repercussions. From the initial investigation to
thesentencing of the killers, Temple-Raston covers all the
eventsand reactions surrounding the horrific hate crime. “This
bookis a call to action,” says Jill. “You can’t help being
profoundlymoved and disturbed by what is described.”
Taking second place for fiction was Julie Otsuka’s spare
butpowerful novel When the Emperor Was Divine, detailing the
2002 Discover Award WinnersShort Story Collection Named Fiction
Winner for the First Time
6
A Death in Texas byDina Temple-Raston
Journalist Dina Temple-Raston haswritten a chilling account of
the1998 murder of James Byrd, Jr.
The Shell Collector A Death in Texas
ph
oto
by
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tman
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oto
by
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Als
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Fiction Winner Nonfiction Winner
The Shell Collector byAnthony Doerr
Anthony Doerr’s The Shell Collector isthe first short story
collection to beawarded the Discover Great NewWriters Award.
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internment of a Japanese-American family during World War
II.Diamond, by Matthew Hart, an absorbing account of the his-tory
and global politics surrounding the world’s most preciousgems,
placed second for nonfiction. The two second-placefinalists were
awarded $2,500.
Alice Sebold’s bestselling fiction debut, The Lovely Bones,took
third place for fiction. Readers and critics alike have
beencaptivated by Sebold’s story of a 14-year-old rape and
murdervictim who watches from “heaven” as her family grapples
withgrief over her loss. Third place for nonfiction went to
LocalWonders, Ted Kooser’s thoroughly charming collection ofessays
about life in and around his home in the “BohemianAlps” (the hills
of eastern Nebraska). Both third-place finalistsreceived
$1,000.
Jurists for fiction this year included Tony Earley (Jim theBoy),
Colum McCann (Dancer), and Anita Shreve (Sea Glass).Nonfiction
jurists were Natalie Angier (Woman: An IntimateGeography), Verlyn
Klinkenborg (The Rural Life), and SusanOrlean (The Orchid Thief).
Along with their prize money of$10,000, both first-place Discover
Award winners will enjoymarketing and advertising support from
Barnes & Noble forthe remainder of the year, ensuring
visibility in stores and onbn.com. All six Discover Award finalists
were honored at a cer-emony at Store 2675 in New York City in
March.
The Discover program kicked off the 2003 reading seasonwith two
exciting changes. First, readership for the programhas been
extended beyond the New York area in an effort toinclude a select
group of booksellers across the country. Andsecond, beginning with
this summer’s reading, submissions tothe Discover program will
include teen fiction for the first time.
The success of the Discover program continues far beyondBarnes
& Noble, and several of our “discovered” writers weretapped for
major literary awards and other notoriety in 2002.Adam Haslett’s
short story collection You Are Not a StrangerHere was named a
National Book Award Finalist and a TodayShow Book Club selection.
Paulette Jiles’s Enemy Women andNoelle Howey’s Dress Codes were
both featured on GoodMorning America’s Read This Book Club; and
Yann Martel wonthe 2002 Man Booker Prize for his novel, Life of
Pi.
Now in its thirteenth year, the Discover Great New
Writersprogram continues to provide an unparalleled opportunity
fortalented new authors to meet an eager reading public. Whohave
you discovered lately?c
Written by Sandhya Kolachina, Internal
CommunicationsCoordinator.
Discover Award Winnersollection Named Fiction Winner for the
First Time
7
3rd Place, Nonfiction
3rd Place, Fiction2nd Place, Fiction
2nd Place, Nonfiction
When the Emperor Was Divine by JulieOtsuka
Diamond by Matthew Hart Local Wonders by Ted Kooser
The Lovely Bones by Alice Sebold
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Many booksellers are familiar withMiffy, the little Dutch rabbit
fea-tured in books byDick Bruna.This spring, Miffy, her family and
friendsare coming to America through an exclu-sive licensing
agreement with Barnes &Noble that promises to bring retail
star-dom to the European bunny. We’ll be theonly retailer selling
Miffy books in ourstores and on bn.com in 2003.
The Miffy extravaganza started inFebruary when Barnes &
Noble Children’sDepartments began featuring variousexclusive books
and merchandise: 15 popular Miffytitles, plushes, sidewalk chalk,
jigsaw puzzles, jewelryboxes, twisting cans, lace-up sewing cards
and cardgames. In addition, costumed Miffy characters will
visit
stores and preside over new store open-ings. And the Miffy mania
isn’t con-fined to books and merchandise.This month, Nickelodeon’s
Nogginwill present a new half-hour pro-gram featuring Miffy and
friends.
Boris and Barbara Bear (looselybased on the author and his
wife),Poppy Pig, Snuffy the Dog andMiffy’s best friend Melanie
havealso been popular in Europe, Japanand Australia since they hit
the
scene in 1956. The Miffy serieshas sold more than 80 million
books and has been translatedinto 40 languages.
“I had a pet bunny whenI was young,” Bruna recalls.The idea for
the charactercame later while hewatched a rabbit come intohis
garden. “As I made upbedtime stories for my chil-
dren, the subject becamea rabbit who had
many adventures.” It was then thatBruna began drawing
rabbits.
Bruna thinks the worldwide popu-larity of the Miffy series is
due to thestyle of his drawing: single fluid lines,cut-out shapes
and bold colors, allinspired by Matisse. “I prefer to useprimary
colors — red, yellow and blue— and have added green, brown andgrey
to my palette because I neededthese colors for my stories,” he
says.“For example; green for grass, brownfor bears and grey for
elephants.”
“Miffy’s adventures with her friends and family res-onate with
children worldwide because they reflect myexperiences with my
children and grandchildren,” saysBruna. “For example, Miffy in the
Tent was made after Isaw my granddaughter playing in a little
yellow tent inour garden in the summer.” In fact, each title deals
witha universal theme in children’s lives such as going toschool,
celebrating a birthday or riding a bicycle.
Perhaps the key to Miffy’s staying power is simplici-ty. By
reducing images to their essence, they becomelike pictograms,
easily remembered and recognized inany culture. And the books’
bright colors grab the atten-tion of even the youngest children,
while the characters’open and honest approach to life mirrors their
audi-ence’s worldview and creates a strong bond betweenreader and
book.
“We’re delighted to be the ambassador for the world-renowned
Miffy and Friends,” says Josalyn Moran,Director of Children’s
Books. “The bright colors, cheer-ful rhythms and adorable
characters will delight pre-schoolers around the country.”2
Written by Josalyn Moran, Director of Children’s Books.
The MiffyExtravaganza
Books & Merchandise Offered Exclusively In Our Stores
8
In this celebrated first story, Miffy arriveswith much fanfare
atthe home of Mr. andMrs. Bunny.
Dick Bruna created Miffy in 1956.
Various exclusive Barnes & Noble Miffy merchandise.
pho
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And
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With a roster featuring more than 300 authors — from
literaryicons Charles Dickens and Virginia Woolf to current
bestsellersMichael Cunningham and Alice Sebold — Barnes &
Noble.com’sMeet the Writers program points the spotlight where
books begin: onwriters.
“Our customers are always looking for more information about
theirfavorite writers, along with recommendations on what to read
next,”says Brenda Marsh, Vice President of Content for Barnes &
Noble.com.“Meet the Writers offers both, allowing readers really to
get to knowauthors — and find their books — in one convenient
place.”
Since its launch in June 2002, the program has received
phenome-nal feedback from both customers and authors. Each featured
writer ’spage is filled with informative and entertaining content,
including achronological list of published works, a biography and
recommendationson which books to read first. They also include
links to writers’ officialweb sites, and suggestions about similar
or related authors.
Meet the Writers also contains a lot of fun facts. For example,
didyou know that Anne Rice’s real name is Howard Allen O’Brien, or
thatDaniel Handler (a.k.a. Lemony Snicket) was voted Class Clown,
BestActor, Chatterbox, and Teacher ’s Pet in high school?
Perhaps the most exciting aspect of the program is the fact that
theauthors actually participate. Our exclusive Meet the Writers
question-naire enables writers to share information about
themselves with read-ers, revealing their own best-loved books,
pastimes, inspirations andother facts. Fans can learn everything
from Scott Turow’s favoritemovies (Unforgiven, The Godfather,
Bonnie and Clyde and The UsualSuspects), to Michael Cunningham’s
taste in music (Mozart’s Requiemand Beck).
The newest feature of Meet the Writers is exclusive audio and
videointerviews. Users can listen to a clip of Robert Jordan
refusing to giveaway the plot to his final book (“Not even my
editor knows — and she’smy wife!”), or sit in on a panel discussion
with authors and watch themwork crowds at Barnes & Noble store
events. In fact, authors have pro-vided some memorable moments: “I
used to say when I was younger thatwith the power of a story, I
could seduce any man,” said Isabel Allende,author of Daughter of
Fortune. “Now I am more modest.” And JamieOliver, author of The
Naked Chef, advises readers not to cook naked athome. “A possible
health and safety hazard,” he said.
For readers who must meet their favorites in person, Meet
theWriters also includes links to Barnes & Noble store event
listings thatprovide information about authors’ appearances. They
may also sign upfor free Writer Alerts, e-mails that provide
information about the latestreleases from selected authors.
Meet the Writers is fully integrated throughout Barnes &
Noble.comwith links to product, search and merchandising pages so
that customerscan always find the feature they want. “Nowhere on
the Web are writ-ers showcased with such care and detail,” says
Kevin Ryan, VicePresident for Content Development. “And our readers
and authors areresponding to that.”9
Written by Amanda Reid, Features Editor for Barnes &
Noble.com, who never failsto get a little starstruck everytime she
“Meets the Writers.”
’s
bringingauthors
to life
9
Barnes & Noble.com’s Meet the Writers featuresbiographies,
interview excerpts and much more.
Alice Sebold, author of The Lovely Bones, isfeatured in Meet the
Writers.
The Newcomers feature inMeet the Writers.
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10
A Sideways Look at Time by Jay Griffiths
CRM Jennifer Phillips at Store2578 in Brookfield, WI recom-mends
How Do Dinosaurs GetWell Soon?, the follow-up to How Do
Dinosaurs
Say Goodnight? by Jane Yolen and Mark Teague.“Kids learn what
not to do when they’re sick, and also
what to do to get well, all while being entertained withthe
rhyming story and hilarious illustrations,” says Jennifer.
“I think it will be one of the most important books of theyear,”
says Buyer Sessalee Hensley about The Book of Salt by
Monique Truong. The novel deals with the lives of Gertrude
Steinand Alice B. Toklas as seen from the unusual perspective of
their
Vietnamese cook.The Discover Great New Writers Book Club at
Store 2976 in
Montgomeryville, PA plans to celebrate Daylight Savings Time in
Aprilby reading A Sideways Look at Time by Jay Griffiths. Maddie
Hjulstrom,
CRM and book group leader, says “What makes this book intriguing
is real-izing how differently we perceive time depending on our
culture, genderand circumstances.”
Amanda Schilling, who buys Libros En Español, has high words
ofpraise for La Multitud Errante, a moving novella about war
refugees forcedto become nomads. This all-too-contemporary fiction
is by Columbianauthor Laura Restrepo.
ASM Renee Q. Brown at Store 1893 in Jenkintown, PA recommends
TheDevil in the White City by Erik Larson to both history buffs and
true crime
readers. It’s a vivid, trueaccount of two visionary menwhose
fates were linked by theChicago World’s Fair of 1893.The architect
Daniel Burnham(who designed the FlatironBuilding in New York City)
bat-tled against the clock to buildthe Fair, nicknamed the
“WhiteCity” for its majestic splendor.Meanwhile, serial killer Dr.
HenryHolmes used the fair to lure vic-tims to his World’s Fair
Hotel,which became a palace of horrorwhere he murdered and
mutilat-ed as many as 200 people.
Buyer Tim Flannigan nomi-nates Elaine Pagels’ BeyondBelief: The
Secret Gospel ofThomas. Tim believesthat Pagels’ deeply
personalview of the ancient Gnostic
gospel will receive strongmedia attention.
Everyone at Store2994 in Palmdale, CA istalking about
TheSeduction of Water, CarolGoodman’s story of adaughter in search
of hermother’s secrets. “It’s anIrish fairytale thatweaves through
unset-tling discoveries sur-rounding the storyteller’sdeath,” says
SM PamEarly. “The novel is anintriguing, enthrallingpage
turner.”
Buyer Sharon Bosleyvotes for Simon Winchester’s Krakatoa: The
Day the World Exploded aboutthe 1883 volcanic eruption which killed
36,000 people. Winchester alsowrote The Map That Changed the World
and The Professor and the Madman.“The latest book is an
unforgettable read,” Sharon reports.
Buyer Tommy Dreiling recommends Lois Sherr Dubin’s North
AmericanIndian Jewelry and Adornment. “It’s a thoroughly beautiful
and completelyaffordable book,” says Tommy. In fact, the paperback
pictorial is priced atjust $29.95.
Emperor: The Gates of Rome by Conn Iggulden is the choice of
BruceFilbeck, Head Cashier at Store 2696 in Port Huron, MI. It’s a
story specu-lating on the life of Julius Caesar’s childhood through
teen years. “One haz-ard of writing fiction about historical
characters is that the reader knowsthe ultimate fate of the
protagonist, so surprise endings are difficult,” saysBruce. “But
Iggulden succeeds at this. He crafts the main and sub-plotsin
sufficient detail to make them captivating.”
Buyer Lynne Widli recommends Lily Dale: The True Story of the
TownThat Talks to the Dead by Christine Wicker, a story about a
village inupstate New York where psychics and mediums thrive. “I’m
not theonly person who found this wonderful book fascinating,” says
Lynne.“The Discover group named it one of their spring
selections.”
Mandy Dunlap, CRM at Store 2717 in Huntsville, AL recom-mends
The Angel By My Side by local resident and author MikeLingenfelter.
It’s a moving story about the relationshipbetween the writer and
Dakota, the golden retriever thatsaved his life. “It really makes
you believe in miraclesand the healing power that a faithful friend
can haveon a life,” says Mandy.v
Krakatoa: The Day the World Explodedby Simon Winchester
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South Burlington, VT – Store 2776 recently formed a partnership
with TheTraveling Storyteller, a Vermont-based theater troupe, to
create and presentoriginal musical puppet plays. Designed to
complement our Close the Bookon Hate campaign, the plays will be
performed through May and includeThe Elves and the Shoemaker,
Susan’s Friend and The Hill Family. “Theseevents have provided a
forum to share Close the Book materials with cus-tomers, and to
inform area teachers about Barnes & Noble’s involvement
inliteracy and education,” says CRM Nance Nahmias.
Yonkers, NY – The Yonkers Early Childhood Initiative, sponsored
by theMayor’s office, recently designated Store 2889 as a Family
Friendly Business.According to CRM Eric Payne, the store received
the honor for fulfillingthree important criteria: making it easy
for families to use the store, helpingbooksellers balance family
and work, and supporting community events andprograms. In 2002, the
store hosted a young poets’ night for students fromPS 95 in the
Bronx (which was attended by more than 140 parents, stu-dents and
teachers) and a musical storytime emceed by pianist John
Sciullo,which gave children the opportunity to come on stage and
“compose” theirown music. The store also received a Mayoral
Citation and a certificate ofrecognition from the City Council of
Yonkers for its active role in the com-munity.
Vernon Hills, IL – Store 2695 is partnering with local
corporations like W.W.Grainger, Inc. of Lake Forest and CDW of
Vernon Hills to provide books forat-risk students. CRM Monica Del
Angel works regularly with local compa-nies to underwrite the
store’s Literacy Partnership Program, which enableslow-income
students in Big Brothers Big Sisters of Lake County to select
and“purchase” books during a group visit. Since the program’s
inception ayear ago, more than 200 students — who might otherwise
never ownbooks — have been selected to participate in the program.
During the2002 holiday period, booksellers at Store 2695
volunteered to gift wrap atthe store with Big Brothers Big Sisters
volunteers to raise additional moneyfor the program.
Reno, NV – Store 2938
The Giving Season
‘T'was just before Christmas and all through the
storeBooksellers were finding out what the holidays are forAfter
two months of planning the stage was now setFor many special dreams
and wishes to be met.
With Store Manager David Sweet at the wheelThe staff of
booksellers helped prove Santa is realWorking together, they helped
spread some joyTo an entire school of less privileged girls and
boys.
While all the best plans were carefully laidMany donations were
happily madeEvery bookseller gave at least five bucksAnd shopping
they went to load up their trucks.
Two-hundred twenty-eight books in front of us we seeWrapped by
Managers Kym Bushmire and Cari ParsleyEach and every student
received a book to treasureA gift from Barnes & Noble, our
pleasure.
The community pulled together, the donations did flowFrom food
to juice to trees with fake snowThe school gym would be the place
to beFor a party for the students and their families.
All hearts involved grew three sizes that dayTo prove yet again
if there’s a will, there’s a wayAnd a lesson was learned by 2938
that seasonA way will be found when giving is the reason.
Bookseller HighlightsDurham, NC – Parade lover and CRM at Store
2631,Pamela Pease combined whimsical artwork with themagic of
pop-up engineering to create Macy’s OnParade!: A Pop-Up Book for
Children of All Ages, publishedin October 2002 by Paintbox Press.
The project beganin November 2000 as Pam watched the
Macy’sThanksgiving Day Parade™ and began to imagine thewhole
spectacle as a three-dimensional book. After see-ing her
preliminary concepts, Macy’s gave permissionto proceed. Designed to
delight both kids and adults,
Macy’s on Parade! celebratesall the highlights andpageantry of
the belovedparade: marching bands,majestic floats and
giantcharacter balloons, all cli-maxed by Santa’s arrival atMacy’s
Herald Square.Sidebar text on each pageoffers fascinating
behind-the-scene facts and anec-dotes for older readers.
Irvine, CA – A poem bybookseller Erin WalshMoncada at Store
1530recently won the 2002
Writer’s Digest Grand Prize. “Love After SeptemberEleventh,” a
sonnet Erin dedicated to her husband, waschosen from more than
19,000 entries. The prizeincluded $1,500 and a trip to New York
City with aWriter’s Digest editor to meet editors and agents.
Erin,who has an English degree from the University ofWashington, is
working on her second novel and hopesthat the award will open doors
to a writing career.
New York, NY – Meghan McCarthy, Bookseller atStore 2675, makes
her “topsy turvy” debut into theworld of picture books with George
Upside Down, pub-lished in March by Viking Children’s Books. The
bookcombines bright colors and an appealingly quirky storyto tell
us about George, alittle boy who likes to dowhat many children do
—read, watch TV and paintpictures – except he doesthem upside
down!
11
Macy’s on Parade! by Store2631’s Pamela Pease.
Meghan McCarthy, bookseller atStore 2675, is George UpsideDown’s
writer and illustrator.
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Region District Store City
5 91 1818 New Orleans, LA 6 101 2030 Holmdel, NJ 7 129 2944
Milwaukee, WI 8 142 2774 Costa Mesa, CA 9 119 1982 Fort Worth, TX
10 60 2082 Smithfield, RI 1 26 1685 King of Prussia, PA
2002 Universal Gift Card
Contest Winners
20 & 25 YearService Award
Winners
12
Congratulations Booksellers! We collected 83,306 books during
our 2002 Holiday Book Drive.
Community is published quarterly byCorporate Communications.
PublisherMary Ellen Keating
Managing EditorNancy Maloney
Editorial CoordinatorSandhya Kolachina
ContributorsSessalee Hensley, Sandhya Kolachina,David Kuryk,
Mark Levine, JosalynMoran, Billy MacKay, Amanda Reid, and Steve
Riggio
Editorial ConsultantSteve Bolerjack
DesignMongrel Creative
Story suggestions and contributions are welcome and appreciated;
photosand illustrations will be returned. Lettersto the Editor are
also welcome.
Please send to:Nancy MaloneyBarnes & Noble122 Fifth
AvenueNew York, NY 10011Email [email protected]
212.807.6033
During the past holiday season, Barnes & Noblerecognized
those booksellers who have been con-tinuously employed with Barnes
& Noble, Inc. formore than five years. These Service
Awardsacknowledge their dedication to the companyand celebrate
their many years of outstandingservice and contributions to the
craft of book-selling. Approximately 1650 booksellers in ourstores
and 200 Home Office booksellers receivedService Awards. Booksellers
were presented withBarnes & Noble pins noting their time of
service,which ranged from five to 25 years. Please joinus in
congratulating these honorees.
20 Years Dolores Bangle 2915 Della Burgess 2906 Elsie Colwell
2847 Linda Sue Combs 524 Catherine Cooper 235 Fernando Costales
Home Office Shirley Anne Fletcher 190 Ann Hadel 206 Anne Marie
Holland 2971 Betty Judson 1934 Joseph Lepore Home Office Ruth
McKeegan 1960 Don Miller 329 Eloy Ortiz 522 Don Vanderstouw 2848
Clark Williams 2690
25 Years Luis Armenta Home Office Stephen Aymond 2856 Jeanne
Johnson 1506 Lucy Shonyo MN Regional Office