Go HTML5 or Die! The Cure For Your Declining Flash Games Business Alexander Krug, Founder & CEO SOFTGAMES Mobile Entertainment Services GmbH www.softgames.com
May 17, 2015
Go HTML5 or Die!The Cure For Your Declining Flash Games Business
Alexander Krug, Founder & CEOSOFTGAMES Mobile Entertainment Services GmbHwww.softgames.com
WHO?
- Serial games entrepreneur
- 10+ years in mobile gaming
- Big supporter of HTML5 since 2010
ABOUT SOFTGAMES
Biggest HTML5 Games Platform with 10m+ MAU
- We offer Portals:We monetize & engage your users with 200+ free, cross platform games!
- We offer Developers: We sponsor & distribute your games globally!
4
Casual Gaming Landscape
PC VS. MOBILE
FLASH INSIGHTS
- Dominant platform on PC for Casual Games
- Large install base
- Healthy commercial ecosystem which generated big
hits like…
7
FLASH GAMES ARE DYING
BUT…
FLASH INSIGHTS
BIGGEST PROOF
10
I CAN DO THIS!
HOW TO GET THERE?
UHM… CHALLENGING
JOIN THE GOLD RUSH
CASUAL GAMES DOMINATING
HOW MUCH CAN I EARN?
BUSINESS MODELS: Developers
- Selling non-excl. licenses to publishers
• ~$ 500 - $ 5000
- Rev Share with Distributor
• 50/50
- Own Distribution + Ingame Ads
• ~$ 2.50 eCPM
STARTING GUIDE: DEVELOPERS
1. Market Research: Content is KING!
- Check popular gaming portals like softgames.com
- Find a niche! It’s a young market!
- Keep an eye on the quality!
What means quality to a publisher?
1. Gameplay
2. Long Term Motivation
3. Tutorial
4. Graphics
5. Optim. Loading Times
6. Fully Tested
7. Easy To Localize
8. Full Screen Scaling
9. Orientation Check
10. Sound On/Off
QUALITY
www.InsideHTML5Games.com
STARTING GUIDE: DEVELOPERS
2. Choose a Game Engine
- Pick a ready engine instead of building your own one!
And many many more…
STARTING GUIDE: DEVELOPERS
3. Get in touch with sponsors early
- Publishers are always looking for great content!
- Contact us at [email protected]
I’M NOT A DEVELOPER! HOW TO JOIN THE GOLD RUSH?
STARTING GUIDE: Portals
1. HTML5 is an lucrative alternative
2. High profits due to low development time & efforts
3. Join the gold rush before its too late
SUMMARY
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THE ALTERNATIVE:
BUSINESS MODELS: Portals
- Advertisement on the portal
• ~$ 3.50 eCPM (Google Adsense)
- All you can eat – Model
• Weekly / Monthly subscription