Alexander Gelman and influences

Alexander Gelman“Subtraction”

Gelman created a process entitled ‘subtraction.’ Subtraction = stripping a design down to its essence while effectively communicating an idea.

…the process of creating something while you eliminate unnecessary elements and steps_____________

“I've concluded that if I can send a clear message in the fastest way & it

stands on its own & communicates the idea, then that's enough.”

INFLUENCES

Paul Rand

Paul Rand

Paul Rand

Paul Rand

Paul Rand

Swiss Graphic Design

Swiss Graphic Design

Joseph Muller Brockman

Joseph Muller Brockman“Design is history…”

Joseph Muller Brockman“Design is history…”

Chip Kidd

Chip KiddContemporary Book Designer

Chip KiddContemporary Book Designer

Chip Kidd-- “If you want to be a better designer, learn to write.”

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd

Chip Kidd