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Alex Podopryhora - Selling across multiple channels made easy

Jan 23, 2018

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Page 1: Alex Podopryhora - Selling across multiple channels made easy

Click to edit Master title styleClick to edit Master text styles

Page 2: Alex Podopryhora - Selling across multiple channels made easy

Selling across multi channels - made easy!

Alex Podopryhora

Page 3: Alex Podopryhora - Selling across multiple channels made easy

Agenda

1. Why go multi-channel?

2. What are the options?

3. M2E Pro in simple terms

4. Goal - building successful eco system!

5. What’s next?

Page 4: Alex Podopryhora - Selling across multiple channels made easy

“ One Product ”

Stock Number

with one product , - it is simple …

Page 5: Alex Podopryhora - Selling across multiple channels made easy

“ One Product ”

Stock NumberTitle

with one product , - it is simple …

Page 6: Alex Podopryhora - Selling across multiple channels made easy

“ One Product ”

Stock NumberTitlePrice

with one product , - it is simple …

Page 7: Alex Podopryhora - Selling across multiple channels made easy

“ One Product ”

Stock NumberTitlePriceDescription

with one product , - it is simple …

Page 8: Alex Podopryhora - Selling across multiple channels made easy

“ One Product ”

Stock NumberTitlePriceDescriptionImages

with one product , - it is simple …

Page 9: Alex Podopryhora - Selling across multiple channels made easy

“ One Product ”

Stock NumberTitlePriceDescriptionImagesStock Level

with one product , - it is simple …

Page 10: Alex Podopryhora - Selling across multiple channels made easy

Stock NumberTitlePriceDescriptionImagesStock Level

“ One Product ”

with one product , - it is simple …

Page 11: Alex Podopryhora - Selling across multiple channels made easy

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category“ One Product ”

with one product ….

£ 9.99

Page 12: Alex Podopryhora - Selling across multiple channels made easy

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

“ One Product ”

with one product ….

£ 9.99

£ 9.99

Page 13: Alex Podopryhora - Selling across multiple channels made easy

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99

£ 9.99

£ 9.99

Page 14: Alex Podopryhora - Selling across multiple channels made easy

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99 16.25 $

£ 9.99 16.25 $

£ 9.99 16.25 $

Page 15: Alex Podopryhora - Selling across multiple channels made easy

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99 16.25 $ 12.50 EUR

£ 9.99 16.25 $ 12.50 EUR

£ 9.99 16.25 $ 12.50 EUR

Page 16: Alex Podopryhora - Selling across multiple channels made easy

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99 16.25 $ 12.50 EUR

£ 9.99 16.25 $ 12.50 EUR

£ 9.99 16.25 $ 12.50 EUR

Page 17: Alex Podopryhora - Selling across multiple channels made easy

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99 16.25 $ 12.65 EUR

£ 7.99 15.00 $ 11.00 EUR

£ 8.99 17.00 $ 12.00 EUR

x 9 times

Page 18: Alex Podopryhora - Selling across multiple channels made easy

what if …

Page 19: Alex Podopryhora - Selling across multiple channels made easy

“ Software can help you do this and more ”

what if …

Page 20: Alex Podopryhora - Selling across multiple channels made easy

Agenda

1. Why go multi-channel?

2. What are the options?

3. M2E Pro in simple terms

4. Goal - building successful eco system!

5. What’s next?

Page 21: Alex Podopryhora - Selling across multiple channels made easy

1st Generation

it’s all about choices..

Proprietary Tools:Turbo Lister

Selling Manager

Page 22: Alex Podopryhora - Selling across multiple channels made easy

1st Generation 2nd GenerationChannelAdvisor (NYSE:ECOM),

volocommerce, ChannelGrabber,

StoreFeeder, Linnworks,BrightPearl,

SellerExpress,Neteven,

SellerDynamics, 247Commerce,

etc.

it’s all about choices..

Proprietary Tools:Turbo Lister

Selling Manager

Page 23: Alex Podopryhora - Selling across multiple channels made easy

1st Generation 2nd Generation 3rd Generation**

+

ChannelAdvisor (NYSE:ECOM), volocommerce,

ChannelGrabber,StoreFeeder, Linnworks,BrightPearl,

SellerExpress,Neteven,

SellerDynamics, 247Commerce,

etc.

it’s all about choices..

Proprietary Tools:Turbo Lister

Selling Manager

** source: UnderstandingE.com

Page 24: Alex Podopryhora - Selling across multiple channels made easy

Agenda

1. Why go multi-channel?

2. What are the options?

3. M2E Pro in simple terms

4. Goal - building successful eco system!

5. What’s next?

Page 25: Alex Podopryhora - Selling across multiple channels made easy

selling on multi channel’s made easy

Page 26: Alex Podopryhora - Selling across multiple channels made easy

selling on multi channel’s made easy

Page 27: Alex Podopryhora - Selling across multiple channels made easy

Power of Magento platform ..

• open source technology • over 240 000 online merchants • most popular platforms with

market share of 29.8%* • thousands of extensions

* aheadWorks research May 2015

Page 28: Alex Podopryhora - Selling across multiple channels made easy

+

Page 29: Alex Podopryhora - Selling across multiple channels made easy

3rd generation of multi channel software which uses only native capabilities of Magento without creating any additional layers.

Built-in listing translation support for English, German,

French, Italian & Spanish languages.

Page 30: Alex Podopryhora - Selling across multiple channels made easy

Define different pricing strategies depending on a

marketplace

Page 31: Alex Podopryhora - Selling across multiple channels made easy

Enter all product related information (including pictures)

in one place - in Magento

Page 32: Alex Podopryhora - Selling across multiple channels made easy

Flexible and very powerful mechanisms allowing you to

automate your data management routines

Page 33: Alex Podopryhora - Selling across multiple channels made easy

The international site visibility, which allows qualifying listings to be posted on international

sites.

Page 34: Alex Podopryhora - Selling across multiple channels made easy

Connect all your marketplace accounts and all your Magentoweb stores to a single data set

managed solely under Magento

Page 35: Alex Podopryhora - Selling across multiple channels made easy

Full control over your orders and inventory even if you have a

very limited number of products available for sale online

Page 36: Alex Podopryhora - Selling across multiple channels made easy

Products that have been listed manually or by using any other

tool can be imported into Magento catalogue retaining marketplace rank and sales

history

Page 37: Alex Podopryhora - Selling across multiple channels made easy

as simple as …

Locate and import M2E

Pro installation key from

Magento Connect

Marketplace.

Install and configure the

extension using setup assistant

wizard. Add existing products

from your Magento

catalog to a listing and

start selling

Page 38: Alex Podopryhora - Selling across multiple channels made easy

as simple as …

Locate and import M2E

Pro installation key from

Magento Connect

Marketplace.

Install and configure the

extension using setup assistant

wizard. Add existing products

from your Magento

catalog to a listing and

start selling

Page 39: Alex Podopryhora - Selling across multiple channels made easy

as simple as …

Locate and import M2E

Pro installation key from

Magento Connect

Marketplace.

Install and configure the

extension using setup assistant

wizard. Add existing products

from your Magento

catalog to a listing and

start selling

Page 40: Alex Podopryhora - Selling across multiple channels made easy

Innovate and “never walk alone”

Main focus on

building a strong

Eco System!

Page 41: Alex Podopryhora - Selling across multiple channels made easy

Innovate and “never walk alone”

To date: strong partnerships with marketplaces (eBay, Amazon & Rakuten)

over 150 System Integrators (SwiftInDemand)

dozens of Hosting Providers (Simple Servers)

data analytics and digital marketing (Terapeak)

a number of SaaS platforms (Pixafy)

localsation partners (Lionbridge)

shipping providers (Temando)

Page 42: Alex Podopryhora - Selling across multiple channels made easy

Innovate and “never walk alone”

Version 6 has been released with

support from international eBay teams

(UK, USA, DE)

Sponsored by eBay Marketplaces for

4 years

Page 43: Alex Podopryhora - Selling across multiple channels made easy

Innovate and “never walk alone”

Product

Opportunity

Assessment

For Spain and

Italy

90 Days personal

shop fee waived

Page 44: Alex Podopryhora - Selling across multiple channels made easy

Innovate and “never walk alone”

Exclusive to M2E merchants:

• 2 Months Waived System Fees•Buy Box Early Adoption Program•Dedicated (Single Point of Contact) In-Year Account Support•Streamlined Approvals for Gated Categories

Page 45: Alex Podopryhora - Selling across multiple channels made easy

Need packaged & hosted solution?

M2E Pro Install/Migrate (free of charge) Support basic M2E Pro installations Offer a free upgrade service Fast Magento page load times Long time out to allow perfect sync with market places Specialist Magento CE and Enterprise support

Page 46: Alex Podopryhora - Selling across multiple channels made easy

Analyze and optimize your listings

performance

Product

Opportunity

Assessment

See 30-days

of historical

sales trends

View sales

velocities

and price

points

Page 47: Alex Podopryhora - Selling across multiple channels made easy

Temando & M2E Pro

• Import all orders from all channels into the one fulfilment platform

• Fufill using Temando’s multi-carrier offering and business rule logic and packaging optimisation

• Make intelligent decisions based upon proximity to customer, stock level and fulfilment business rules

• Order is allocated to store or warehouse for fulfilment or Click & Collect

Multi Channel Retail Meets Multi Channel Shipping

Page 48: Alex Podopryhora - Selling across multiple channels made easy

3vWhat to expect in

the future?

Page 49: Alex Podopryhora - Selling across multiple channels made easy

7y 3v

Success formula?

Page 50: Alex Podopryhora - Selling across multiple channels made easy

7y 3v

Success formula?

Page 51: Alex Podopryhora - Selling across multiple channels made easy

7y 3v 92r

Success formula?

Page 52: Alex Podopryhora - Selling across multiple channels made easy

7y 3v 92r 83k

Success formula?

Page 53: Alex Podopryhora - Selling across multiple channels made easy

New platform will be

launched in 2016!!

Stay tuned …

It just takes time to develop a good product ..

Page 54: Alex Podopryhora - Selling across multiple channels made easy

“MAN IM SICK OF THIS CRAP!!!!!! You want to know what I’m sick of??? I’m

fricking tired of how awesome your fricking program is.. It sucks! You’re so

flexible that I can’t keep the excitement down long enough to stay focused on

work.. You need to make the m2e pro program less exciting so people like me

can stay focused..... WHAT KIND OF SORCERY IS THIS!!!!! Do you guys have

some kind of mind reading skills? I would like to let you know that i don't like my

mind being infiltrated by creative and talented engineers as yourself!!!! [...] I

hope you are happy with the fact that i cant stay focus on my work because you

made a program that's amazing...

I hate it so much that i love it.......................

PS. This is all sarcasm, you guys are amazing. Your program solved a large

majority of problems that im having with other listings programs..“

Customer’s feedback on Magento connect