INTERNSHIP REPORT On KERALA AYURVEDIC LTD Submitted by ALEX V THOMAS Register Number 11YUCMA011 In partial fulfillment of the requirements for the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Of BANGALORE UNIVERSITY DEPARTMENT OF MANAGEMENT STUDIES
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INTERNSHIP REPORTOn
KERALA AYURVEDIC LTD
Submitted by
ALEX V THOMAS
Register Number
11YUCMA011
In partial fulfillment of the requirements for the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATIONOf
BANGALORE UNIVERSITY
DEPARTMENT OF MANAGEMENT STUDIES
ACHARYA BANGALORE B-SCHOOL2012
DECLARATIONI Alex V Thomas, 2nd semester student of Acharya Bangalore B-School, hereby declare that the
Organization Study at KERALA AURVEDIC LTD,ALUVA submitted to Bangalore University
in partial fulfillment of the requirement for the award of the degree of Master of Business
Administration is bonafide record of summary project undergone by me in the firm and repaired
under the guidance of Mr. is the original work done by me and this has not been submitted to any
other university for the award of any degree ,diploma, fellowship or any other similar title or
recognition. All the data, both the primary and secondary are true to the best of my knowledge.
ALEX V THOMAS REG NO: 11YUCMA011
Place: BangaloreDate:
CERTIFICATE
This is to certify that Mr. ALEX V THOMAS , Reg. No: 11YUCMA011, a
student of Master of business Administration, during the academic year 2011-2013
of this college has completed the internship training on ORGANIZATIONAL
STUDY at KERALA AYURVEDIC LTD, ALUVA, under the guidance of Dr.
KAMINI DHRUVA ; in partial fulfillment for the award of Master of Business
Administration of Bangalore University.
His character and conduct is satisfactory during the study and we wish him all
success in future endeavour.
DIRECTOR
MR. H.R VENKATESHA ABBS
ACKNOWLEDGEMENT
At this juncture, I accord our deep sense of thanks and gratitude to Faculty guide
Dr. Kamini Dhruva f o r h i s v a l u a b l e d i r e c t i o n s e n a b l i n g u s t o complete this project.
I take this opportunity to express our heartfelt thanks to the KERALA AYURVEDIC LTD,
ALUVA for giving an opportunity to do the project in their organization.
I would also like to express our sincere thanks to Ms SINI VARGHEESE for his valuable
guidance and help.
I express my ul t imate gra t i tude to the God Almighty t h a t h a s b e e n instrument
for enlightening us on our academic venture.
Last but not least, I take this opportunity to thank my parents who helped me in making
this endeavour a success.
ALEX V THOMAS REG NO: 11YUCMA011
Place: BangaloreDate:
INTRODUCTION
An organisation is a social arrangement which pursues collective goals, controls its own
performance, and has a boundary separating it from its environment. Management is interested in
organization mainly from an instrumental point of view. For a company, organization is a means
to an end to achieve its goals- which are to create value for its stakeholders (stockholders.
employees, customers, suppliers, community). Organizational studies encompass the study of
organization from multiple viewpoints methods, and levels of analysis. An organization study
involves the study of the structure and functioning of its department. Organizing or organization
is one of the important functions of the management. Generally, all the organizations arc
different but. they have certain common features. They are group of people linked together by
formal and informal relationship, in hierarchical order thai is engaged in co-operative activities
and everyone has identical boundaries. So the study of people in organization is important for
future manager. Whenever people interact in organizations, many factors come into play.
Modern organizational studies attempt to understand and model these factors. Like all modernist
social sciences, organizational studies seek to control, predict, and explain.
It is vital is study the structure and functioning of successful organization so they will guide
directorial towards successful and profitable functioning of the swift changes in the Held of
science and technology have revolutionized the organizational system. Such changes have
become inevitable to achieve the basic objective of the firm.
"liitahitamSukhamDukhaniAyushafasyallitahiam.
"MannagTachhaYairoktam Ayurveda saUehhyate.”
i.e., the science which deals with or describes the favourable or unfavourable, happy or unhappy
measures for a span of life. What is conductive or non conductive for such life span, is known as
Ayurveda.
Ayurveda or Ayurvedic medicine is an ancient Hindu system of health care that is native to the
Indian subcontinent. Ayurveda is the oldest surviving complete system in the world. The wold "
Ayurvcda''is a tatpurusha compound of the word derived from its ancient Sanskrit roots- 'Ayus'
(life-life principle, long life) and 'Ved'(knowlcdge). Thus "Ayurveda" roughly translates as the
"knowledge of life'or "knowledge of long life". It is a qualitative, holistic science of health and
longevity, a philosophy and a system of healing.
The objective of Ayurveda is to establish the equilibrium when one becomes ill and and to
maintain that equilibrium. There are several aspects to Ayurveda that are quite unique: its
recommendation will often be different for each person regarding which food and which lifestyle
they should follow in order to be completely healthy. Ayurveda sees a strong connection
between the mind and body. The world health organization recognizes Ayurveda as an
alternative system of medicine. Ayurvedic medicines are botanical in nature and tree from
practically any after effect.
Kerala Ayurveda Ltd, pioneered the Ayurvedic medicine manufacturing company in India. It is
the leading producers of Ayrvcdic Medicines in the country. Kerala Ayurveda Ltd(KAL) has
come a long way since its inception in 1945. by Late VaidyanSri.K.G. Panicker.
2.1 OBJECTIVES OF THE STUDY
As a management student, it is necessary to do an organizational study part of the course and
know the various functions that take place in an
organization.
The primary objective of the study is aimed at creating an opporiuivty to observe, learn and
analyze the objectives and vision of the Organization and the functioning of its various
departments.
The secondary objectives are as follows.
It would enable the student to get a practical and real life experience of various aspects
concerned with the organization and helps to relate it to the conceptsand theories studied
in the classroom.
It would also help the future managers face the challenges lying
ahead.It is a detailed study on how the organization works infrastructurefacilities, capital
requirements, technical know-how, plant and machinery, raw materials, etc.
2.2 SCOPE OF THE STUDY
Internship training will help Management graduates to know about the operations of a business
concern. lt is a means for bridging the gap between theory and practice.
The study entitled" An Organization study at "Kerala Ayurveda Ltd" has the following
scope:-
1. The study attempts to understand the performance of different departments.
2. To obtain information regarding strength, weakness. Opportunities and threats of various
departments.
3. The working condition in the organization.
4. To know the financial position of the company.
5. To know the market position of the company.
6. How theory is practically implemented in a real life situation
1. One of the major limitations is that the time available for the
study was limited.
2. Due to security reason all enquires were not get answered.
3. Due to non availability of cost records details of cost of
productions cannot be collected flexibility.
3.1 OIRIGIN OF AYURVEDA
The classical works on Ayurveda describe it as under:
It is that knowledge of life, which deals elaborately and at length with conditions beneficial or
otherwise to the humanity, and, to factors conducive to the happiness, or responsible for misery
or sorrow besides indicating measures for healthful living for full span of life. Ayurveda is also
considered as ' Science of life'. This probably makes it the earliest medical science having a
positive concept of health to be achieved through a blending of physical, mental, social moral
and spiritual welfare.
According to the ancient books of knowledge, health is considered as a prerequisite for achieving
the supreme ends of life consisting of righteousness, wealth, artistic values and spiritual freedom.
Preventive and curative aspects of diseases are considered as important components of the
concept of positive health.
Ayurveda deals elaborately with measures of healthful living during the entire span of life and its
various phases. Besides dealing with principles for maintenance of health, it has also developed a
wide range of therapeutic measures to combat illness. These principles of positive health and
therapeutic measures related to physical, mental, social and spiritual welfare of human beings.
Thus Ayurveda became one of the oldest systems of medicine dealing with both the preventive
and curative aspects of life in a most comprehensive way.
Ayurveda means the Science of life. Around 1500 B.C Ayurveda's fundamental and applied
principles got organized and enunciated. Aatharvaveda(onc of the four most ancient books of
Indian knowledge, wisdom and culture) contains 114 hymns or formulations for the treatment of
diseases. Ayurveda or the Indian Science of life originated and developed from this hymns. In
this sense Ayurveda is considered to have divine origin representing one of the oldest organized
system of medicine for positive health and cure of human sickness. Making use of systematic
careful observation and documenting detailed experiences over the past several thousand of
years, it has grown into a very comprehensive health care system with two major schools and
eight specializations. It has a school of physicians and a school of surgeons referred in literature
as* AtreyaSampradaya' abd "DhanvantriSampiadaya" respectively.
The most important and massive ancient compilation of the School of Medicine is known as
Charka Samhita. It contains several chapters dealing at length with therapeutic or internal
medicine. About 600 drugs of plant, animal and mineral origin are'described in it.
Beside, this compendium also deals with other branches of Ayurveda like anatomy, physiology,
aetiology, progenosis, pathology, treatment and medine etc. Ancqually exhaustive ancient
compilation,, SushrutaSamhita exists relating to school of surgery. It deals primarily with various
fundamental principles and theory of surgery. More than 100 kinds of surgical instruments
including scalpels, scissors, forceps, specula etc. arc described along with their use in this
valuable document. Dissection and operative procedures are explained making use of vegetables
and dead animals. Description of how to go about doing incision, excision, extraction and
bandaging etc. are detailed in this compendium. In addition, this document also mentions of such
other topics as anatomy, embryology, toxicology and therapeutics. It also has a mention of about
650 drugs.
In course of time Ayurveda, which started as a magic-o-religious practice, matured into a fully
developed medical science with eight branches which have parallels in the modern western
system of medicine. The growth of these eight specialties gave Ayurveda another name of
Astanga Ayurveda.
General Medicine (Kaya Chikitsa)
Paediatrics (BlalaChikitsa)
Psychiatry & Psychology ( GrahaChikitsa)
ENT and Opthamology (ShalkyaTantra)
Surgery (ShalyaTantra)
Toxicology (AgadaTantra)
Anti ageing and Geriatics (Rasayana)
Lugenics and aphrodisiacs (Vajikarana)
Compendia on these subjects like charaksamihta. sushruiaSamhita etc. were written by the
ancient scholars during B.C. period. I hese were used for teaching of Ayurveda in the ancient
universities of Takshashila and Nalanda.
There is a concept that has been passing down verbally from generation to generation in India
about the origin of Ayurveda.
Accordingly, the ancient "Rishis" or wise men ot" India gathered at the foot of the Himalays.
Their objective was to innovate together the sccrctof leading a healthy, long life. The final
product of their effort came to be known as ayurveda.
Ayurveda traces its origin to two schools of thought the school of physicians (Atreya) and the
school of Surgeons (Dhanvantari). It encompasses eight branches - Kaya chikitsa.
Kaumarabhriiya, ShalyaTantra, Vajikarana, ShalkyaTantra, DhutaVidya, Agenda Tantra and
Rasayana . Ayurveda is related to the "Five Great Elements' (panchmahabhuta) theory. These
five elements are earth (prithvi), water (jal), fire (Agni or tej), air (vaya) and space or sky
(akash.) The body is considered as the universe and subdivided according to these five elements
and treatment is done accordingly.
3.2 DEVELOPMENT OF AYURVEDA
Ayurvcdicpractive was nourishing during the time of Buddha (around 550 CB), and in this
period the Ayurvedic practitioners were commonly using Mercuric-sulphur combination based
medicines. In this period mercury, sulphur and other metals were used in conjuction with hebs to
prepare the different medications. An important Ayurvedic practitioner of this period was
Nagarjuna, a Buddhist herbologist, famous for inventing various new drugs for the treatment of
ailments. Nagarjuna was accompanied by Surananda. Nagbodhi. Yashodhana. Nilyanatha.
Govinda, Anantdev, Vagbhatta etc. The knowledge of Ayurveda progressed a lot during this
period. Including development of newer and more effective medicines, and is therefore termed as
the Golden period of Ayurveda.
After emerging victorious at the Kalinga War, Emperor Ashoka( 304 BC - 232 BC) influenced
by the Buddhist teachings, banned any bloodshed in his kingdom in 250 BC. Therefore many
ayurveda practitioners, who were practicing surgery along with medicine, left the surgical
invervention and adopted totally new medicinal treatment.
In this period, Ayurveda again evolved and flourished with the invention of new drugs, new
methodology and new innovations. During the regime of Chandragupta Maurya (375-415 AD),
Ayurveda was part of mainstream Indian medical techniques, and continued to be so until the
colonization by the Biitish.
ChakrapaniDutta (DuttaSharma) wa a vaid Brahman of Bengal who wrote books on Ayurveda
such as "Chakradutta" and others. ChakrapaniDutta was the Kajavaidya of Great King I.axman
Sen. (Some says raj Vaid of King Nayapala (1038-1055). It is believed by some practitioners that
Chakradutta is the essence of Ayurveda."
Ayurveda has always been preserved by the people of India, despite increasing adoption of
European medical techniques during the time of British rule. For several decades the reputation
and skills of the various Ayurvedic schools declined markedly as Estern medicine and Western-
Style hospitals were built. However, beginning in the 1970s a gradual recognition of the value of
Ayurveda returned.
Indian National Congress dis a lot to retrieve its prestige by referring it as a Naional Healthcare
System in 1920. Mahatma Gandhi inaugurated Ayurvedic and Unit Tibia College in Delhi in
1921. In 1927, Madan Mohan Malvia opened and Ayurvedic branch inBHU. In 1940- acts were
enforced for Ayurveidc medicines
Finally, the scenario becamebetter after 1947. Ayurvedic Universities in Jamnagar, Gujarat.
BHC and few started conducting research and higher education in Ayurveda. I he pharmacopoeia
laboratory in Ghaziabad in 1970 was an important establishment.Naitonal Institute of Ayurveda
in Jaipur.Rajasthan in in 1972-73 is a move ahead. The publication ol' Ayurvedic rormulary took
place. Progress has become the order of the day for ayurveda and it has gained intemalional
recognition. Today Ayurvedichospitals and practitioners arc flouirishing throughout all of India.
As well the production and marketing of Ayurvedic herbal medicines has dramatically increased,
as well as scientific documentation of benefits. Today, Ayurvedic medicines are available
throughout the world.
3.3 WORLD SCENARIO
Ayurveda, even though, being the oldest system of medicine has not gained the status it deserves
in the global market. The reason behind this is the low level of Research work, lack of modern
methods in the production as well as packaging of the pro9ducts. There is a steady shift,
globally, towards herbal products that are backed by research and which have proven efficiency.
The increasing incidence of side effects from moern medicine is bringing everyone closer to
alternative theraphy.
The Ayurvedic profession is growing steadily in the United States of America. Rducational
institutions arc becoming more established and the Associations are working to give the
profession a voiceand address regulation issues. Ayurveda is likely to continue to grow in
America and take its place among the other licensed health care professions. Interest in
Ayurveda in the United States began in the 1970s, largely as the result of efforts hy the
Maharishi Mahesh Yogi organization of Transcendental Meditation. Interest Continued to grow
as Indian physicians came lo the United States in the 1980 s. In the late 1980*5 Dr. Deepak
Chopra wortc" Perfect Health*, his tamous introductory book on Ayurveda for the general
public.This opened the door of India's ancient healing sciences for may westerns. Furthermore,
several American pioneers helped attract attention to Ayurveda and intluence its growth. In
1955. the California College of Ayurveda was founded and was the first State-approved
practitioner training program in the United States. It is still in operation today. The National
Ayurvedic Medical Association is the major body in the United States representing rheAyurvcdic
profession. A non-profit association, it was founded in 1998. The California Association of
ayurvedic Medicine is the only established (1997)Ayurvedic State Association in the uNitcd
States. While the infrastructure of the ayurvedic profession in the United States has developed
and improved over the past ten years, greater infrastructure is still needed.
The SAARC (South Asian Association for Regional! Cooperation) was formed in 1985; its
member countries are India. Pakistan, Nepal, Bangladesh, Bhuttan, Maldives, and Srilanka.
These countries all have been inilucnccd by Ayurvedic medicine.
Trade in Ayurvedic medicines within the SAARC is mostly limited to raw materials that grow in
one region (e.g. High mountains, northern climate) and arc then exported to other regions (e.g.,
lowland southern areas). Because fo the large number of very small factories that try to service
the local communities, with products labeled with the local language, there is little opportunity
for suppliers in one SAARC country' to send finished products to another SAARC or even
abroad. Entrepreneurs in these countries (mainly in India) seeking to break into the market for
natural products have determined, rightly that the demand for traditional style Ayurvedic
medicines both inside and outside the region is limited, despite growth trends as high as 20%
annually encountered in the late 1990s.
The Gujarrat Ayurveda University has signed the Memorandum of Understanding (MoU) with
nine Ayurvedic institutes functioning in Japan. Australia, the Netherlands, Italy, Argentina and
mers Germany to coordinate and facilitate the globalization of Ayurveda through academic
collaboration. Earlier. Medical (Ayu) Institute of Russia has signed the MoU with the
Government of India, in which Gujarat Aymvcda University is also one of the implementing
authorities. In Srilanka. the number of traditional Ayurveda practitioners is greater than trained
modern medicine professional*.
The world economy is on the mend. After a sharp, broad and synchronized global downturn in
late 2U0S and early 2009, an increasing number of countries have registered positive quarterly
growth of gross domestic product (CiDP), along with a notable recovery in international trade
and glo9baI industrial production. World equity markets have also rebounded and risk premumus
on borrowing have fallen. Premised on a continued supportive policy stance worldwide, a mild
growth of 2.4 % isw forecast in the baseline scenario for 2010.
3.4. INDIAN SCENARIO
Being the birth place of Ayurveda, the Indian market place for Ayurvedic products is more
established compared to other parts of the world, particularly the U.S.Ayurvedic medicines are
produced by several companies in India, but most of them are small, including many pharmacies
in and around Kerala Ayurveda Ltd. It is estimated that the total value of product from the entire
Ayurvedic in lnida is in the order of one billion U.S. dollars. The industry has been dominated by
less than a dozen major companies for decades, joined recently by a few others that have
followed their lead. So that there are today 30 companicsdooing a million dollars or more per
year in business to meet the growing demand for Ayurvedic medicine. The products of these
companies are included within the broad category of "Fast Moving Consumers Goods" (FMCG),
Most of the large Ayurvedic medicines suppliers provide materials other than Ayurvedic
medicines, particularly in the arcasof food and toiletries where they may be some overlap with
Ayurveda, Such as having traditional herbal ingredients in the composition of toiletries.
The Indian governeiunent and non-government organizations have collected statistics on the
Ayurvedic system in India and the following data about the manpower and institutional aspects
of Ayurveda have emerged.
I. Number of registered medical practitioners : 3,66,812
2. Number of dispensaries 22.100
3. Number of hospitals 2.195
4. Number of hospital beds 33,155
5. Number of teaching institutions (under graduate) : 220
6. Number of upgraded post graduate departments 62
7. Number of specialties in post graduates medical training 25
8. Number of pharmacies manufacturing Ayurvedic medicines 8,400
In India, 60% of registered physicians are involved in non-allopathic system of medicine. In
addition to early 4.00,OOO Ayurvedic practitioners, there are over 1,70,000
homeopathicphysiians. India has about 5,00,000 medical doctors. Reliance on Ayurvedic
medicine is heavy in certain regions of India, such as in the South west of Kerala. May
Ayurvedic practitioners in small villages arc not registered.
The key suppliers in Ayurveda are Babur.Baidyanath, and Zanduwhich together have about 85%
of India's domestic market. The market for Ayurvedic internal medicines is dominated
byChyawanprash, an herbal honey comprised of about 3 donzen ingredients, with amla
(cmblicmyrobalans) as the key ingredient. The leader in this field is Uabur, which had a 69%
market share at the end of 2009; followed by Baidyanalh with nearly 11 %, and Zandu and
Himani (Emami group) with about 7.5% each. A variety of individual herbs, traditional
formulations, and proprietary medicines make up the rest of the health products section involving
internal remedies, while the remainder of the market is taken up by toothpastes and powders,
skin creams, massage oils, shampoos, and other topical preparations.
Exports of Ayurvedic medicines ha\e icached a value of 150 million dollars a year (aboui 25%
the value of the entireAyurvedic industry in India). About 60% of this crude herbs (to be
manufactured into products outside India), about 30% is finished products shipped abroad for
direct sales to consumers, and the remaining 1U% is partially preaprcd products to be fmsihed in
the foreign countries.
Two of the largest companies involved with providing traditional medicine product arc Himalaya
Drug Company and universal medicaments. Universal Medicaments has joint venture for scorch
and manufacturing of herbal products with Cipla Ltd. And Lupin engaged in manufacturing and
exports of both pharmaceutical formulation and research based herbal medicines.
The biggest supplier of Ayurvedic herb product for the U.S. and other western countries is
Maharishi Ayurveda products, International, currently located in Colorado. Three are serious
issues problems with traditional Ayurvedic Medicines in the west.* Foreigners to India bring
distressing stores about the status of Ayurvedic medicine education in India, which indicates that
there arc problems arising in the source country.
Other issues influence the potential spread of Ayurvedic medicines. With the popularization of
herbal medicine in recent decades, along with the rapid growth in population, numerous species
used in making rraditionalformaulas are becoming endangered. An example is Nardostachys
(jatamansi). which is now permitted only in manufactured. Products and connot be otherwise
exported; it is mainly obtained in Nepal. According to one estimate, 120 economically useful
plants in India are endangered, 35 of which are said to be important medicinal.
In 2009-10. the Indian Fconomy growth of 6.8% was almost same as compared with last year's
growth of 6.7%. Manufacturing growth has more than doubled from*3.2% in 2008-09 to 8.9% in
2009-10. Credit growth declined in the later part of 2008-09 reflecting slowdown of the economy
in general and the industrial sector in particular. With a large domestic market, resilient banking
system and a policy of gradual liberalization of capitalaccount, India will be able to
recover from the adverse cttect of globalfinaical crisis and recession.
3.5 STATE SCENARIO
When it comes to ayurveda,Keala is the only state that practices this ancient Indian system of
medicine in its true sense. A major part of the population depends solely on Ayurveda,
Ayurvedic medicines and ayurvedic lifestyle for treating diseases and slaying healthy. There are
also unique methods. of Ayurvedic practices developed in Kerala. Njavarakkizhi.
pizluehil, marmachikitsaetc arc the main treatment methods among them.
The selfless service of Ashtavaidyas of Kerala played an important roel in the development and
flourish of Ayurveda in the past two-three centuries. TheAshtavaidyas, who are from the
Namboodiri or Brahmin caste, were once demoted in social status by other Brahmins become
they considered it is impure to deal with blood (in surgery) and tocuhing the people of lower
castes. They are called ashtavaidays, because they were knowledgeable about all the eithtanga or
branches of Astanga (eight-branched)Ayurvcda.
Keala Ayurveda is much organized than in other parts of India. There are five Ayurvedic medical
colleges under Kerala Government and other sixAyurvedic medical colleges. Ayurvedic College
Thiruvananthapuram, which was stalled by the Maharaja of erstwhile Travancore dynasty to
impartAyurvedic knowledge to the members of the ruling family, is the biggest one in Inida. In
later becomes a property of Kerala Stae and it began to be officially known as a college in 1918.
The fervor of Rajas and the selfless service of Ayurvedicpractiioncrs and teachers made Kerala
the cardinal center for Ayurveda, Now, there is a network 108 Ayurvedic hospitals under direct
government control in Kerala and there are more than 2.000 hospitals and treatment centers in
the private sector.
4.1 KERALA AYURVEDA LIMITED
Kerala is believed to be the land where Ayurveda evolved into the iniemationallyacclamined
medical system that is it today. Kerala Ayurveda Ltd. " KA1." is the only lull spectrum Ayurveda
Company in India and is listed on the Bombay Slock (Exchange (BSE). Its footprint spans
academies, products, clinics, hospital resorts and services. Kerala Ayurveda Limited was
founded over 60 ycarss ago by the renowned Ayurveda acharay Late Vaidyan K.G.K.Panicker in
1945. Me was a doyen in Ayurvedic system, a visionary and a mentor. KAL was founded on the
banks of river Periyai at Aluva, Kochi and Kerala. As was custom of those days leading
Ayurvedic physicians used to I manufacture medicine for their clinical practice in the same
premises with vigilance.
"KAL-Envioning a Healthier Tomorrow"
Kerala Ayurveda Limited, formerly Krala Ayurveda Pharmacy Limited, is an India based
company.Thc Company has two segments :Ayuvcda business, and healthcare services and
software business. Il has a herbarium with approximately 1200 species of medicinal plants. Its
manufacturing facility at Athani. Kerala, produces a range of 350Ayurvedic medicines, incliding
therapeutic formulations. The company's clinics, resorts and wellness centres offer a range of
Ayurvedic lifestyle products, including health supplements, skin and beauty care products,
specialty foods, teas, spices, books, and compact discs. In June 2009. the company approved the
incorporation of a subsidiary in Singapore. NUTRAVEDA Pte. LldAVhich will focus on
marketing Ayurvedic products globally. KAL has undertakiie the missionof "Evolving
Ayurveda" so as to adapt it to the requirements of the modern world without losing its original
tradition and* goodness. Building a new momentum for "Wellness Naturally" within India.
KAL. boasts of a wide network of more than 40clincs,s franchisee outlets and hospitals in
various parts ol the country. KAL also owns and operates a Green Leaf certified Ayurveda
hospital at Kochi. The wellness clinic expansion program is gaining fast momentum with
upgraded clinics and a fast devclopingpartshipwith broad based medical centers like Manicpal
care and cure. KAL has a modreu GMP certified manufacturing facility where it manufactures
over 270 classical and proprietarv herbal formulations. It also has a well-established research and
development center approved by the Department of Science &Tchcnology. Government of India
and has one of the largest herbal gardncs with a collection of over 1.200 species. The R &D
department has formulated, tried and launched various formulations which are well established
in India as well as in countries like USA, Japan, the Netherlands, and Australia.
KAL also runs an Ayurveda Wellness Resort at Bangalore which is a heritage property of global
acclaim. Ayurvedagram has created a traditional Kerala ethnic ad healing ambience by
transplanting 165- year old Heritage houses and palaces. It has been disigned as an Ayurvedic
village with programs focusing on Detoxification, Rcjuventation, Spine& Joint Care, Stress
Management, Anti-Obesity and Lifestyle Disease Manangement. Some common ailments for
which treatments arc offered include Spondylitics, Sinusitis Arthritic, Ulcer, Rheumaatism,
Diabetes, Back problems. Cholesterol and Age Related diseases.
The Katra Group, founded by Ramesh and KatharinVangal, is the majority shareholder in Kerala
Ayurveda Limited. The Katra group has built a strategic presence across diverse sectors that
mirror India's economic boom. The group management has foucused its vision "Be the global
bridge that delivers the India advantage: for India and form India" byidentifying wellness and
Ayurveda as the main elements of this India advantage. The Group has invested heavily in
Kerala Ayurveda Ltd and Katra PhytochemicalsPvi Ltd. In addition, the katra Group has
prouiotedbusinesss across key strategic verticals, including technology, marine logistics, media
and real estate where it co-opts strong global partners to ensure world class delivery. A USS
500milliion enterprise, the group employs 5.000 people worldwide and supports a network of
over 0-000 fanners in India. The group has a strong professional management team supported by
a Global Board of accomplished business leaders with extensive experience in building and
spearheading large business across industries and diverse global geographies. A portion of all
KAL profits goes to support the Asha Foundation which is involved in helping autistic children.
The growing demand for his medicines made Vaidyan K.G.K.P.Panicker think of large scale
manufacturing unit. This was the beginning of the kerala Ayurveda Ltd. Now, more than half
century later, his creation epitomizes all that is modem and state-of-the-art in Ayurveda. Kerala
Ayurveda has over 100 Ayurvedic doctors, graduates and post-graduates, Ayurveda Hospitals
located across South India, and a wellness resort in Bangalore. A leading Ayurvedi ccompany
today, KAL is backed up by advanced technology and highly qualified dedicated staff.
The company is credited with an extensive product range of 300 classical Ayurvedic products
and 50 patented and proprietary products with high reputation. Still KAL consider it sacred. In
spite of the advent of most modern quality control method and material, they still believe in the
traditional sensory' quality control.
Today, Kerala Ayurveda Limited is a major force in health care, growing at a spectacular rale
with new clinics, new market stgrategies, new products and new cures. Some of KAL's products
are on the verge of being patented. KAL is truly on a mission to be the primary choice in
Ayurveda globally.
VISION
"Delight Consumers with Globally Admired Ayurveda Products and Services That Deliver
wellness, Naturarlly."
MISSION
"Grow and be globally most admired for Ayurveda products and services that
Delight Customers, while delivering Knowledge. Cure and Wellness, naturally and
effectively."
1. To provide medical praclioncrs with cost effective Ayurveda medicines at competitive
price.
2. To use only the best technology and strictly adhere to Good manufacturing practice.
3. To develop cost effective Ayurveda formulations and therapeutic practices for common
and chronic ailments with the support of clinical and industrial R& O.
4. To helpAyurvcdic profession to adapt and absorb the latest development facilities clinics
and franchisee clinics.
5. To contribute to the further development of Ayurveda as an effective system of health
care on the service of international community by adapting modern management methods
and techniques.
Main objects of the company.
• To carry on the business of manufacturing, formulating, blending, preparing, processing,
purchasing, exporting, importing, selling, dealing in ayurveda Medicines. Pharmaceutical
preparation, formulations, derivatives, compounds, essences, extracts, tinctures tablets and
capsules.
Other major objects of the company are
To carry on the business of establishing, conducting and managing hospitals. Health
Resorts. Clinics. Nursing Homes, Mobile Dispensaries, family Welfare Centre-;.
Maternity and Child Welfare Centres.
To Carry on the business of establishing, running and managing scientific, clinical and
fundamental Research Centres for the advancement, progress and efficacy of the
Ayurveda systems and other | medical disciplines.
To carry on the business of organizing, establishing and managing Herbarium and
medicinal gardens growing medicinal and aromatic plants and to procure, extract,
process, prepare, purchase, export, import, sell and deal in Ayurveda Medicinal plants,
roots, stems, leaves, flowers, seeds, nuts, and fruits of medicinal value.
To establish, carry on and manage educational Institutions for Scientific and Medical
studies and research, and institutions for Nursery, Midwifery and para Medical and
Laboratory Courses and for conducting short term and logn term courses in Ayurveda.
Yoga and other systems of medicines.
To propagate and develop Ayurveda and other Traditional systems of medicines and
medical treatments.
Motto of the company
"Contribution towards Ayurveda as an effective system of healthcare in the service of
community."
Guiding principles
i. Innovate Continuously to excel in products and services.
ii. Product development based upon the market requirement.
iii. Manufacture products of high quality
IV. Focus on the customer in all level of actions.
v. Treat everyone with trust and respect to build a team.
vi. Develop personnel’s by training, development and delegation
vii. Reduces cost constantly to remain competitive.
viii. Flam through profits to funds growth and diversification
ix. Maintain clean safe and healthy environment.
x. Respond promptly to customer needs.
Publication Division
KA:. has set up a Publication Division to publish Ayurvcdic materials. An Ayurvedic quarterly
journal named and styled as KAL vaidyam is published by this division. The division is designed
to publish books ; audio and video CD's and tapes on Ayurveda for the public and the scientific
community.
The division also has taken up the responsibility of setting up a reference library and
Ayurvedicsm museum to preserve rare manuscripts and materials of antique value.
Milestones
1945 : KAL was started by Late Vaidyan K.G.K. Pamckenvith 20 employees in
Aluva.
1977 : The proprietary' concern was converted to partnership firmon 15-2-1977
to infuse more capital.
1979 : Kerala Pharmacy started marketing the drugs manufactured by
Pensem drugs and Pharmaceuticals (Pvt.) Ltd.
1985 : The company shifted manufacturing operations to Alhani with mechanized plant
with boiler and steam vessel facilities.
1987 : Marketing system planned in full swing.
1989 : An Ayurvedic hospital was set up at Aluva named "AmruthamAyurcedic
Hospital'.
1991 : The partnership firm was converted as Private Ltd. Company and was incorporated by
the name " Kerala Pharmacy Private Ltd".
1992 : On 6 ill July the company was registered. On that day " Kerala Pharmacy
Private Ltd" was incoiporatcd as Public Ltd. Companywoth authorized capital of
7,00.00,000 equity shares of Ks. 10/- each and issued, subscribed & paid up
capital was 61.60.000 shares of Rs 10/- each fully paid up & 65.3% of shares are
in dematerialized from with the main object of manufacturing, blending of
medicines in 9 modernized manner.
1992 : It was decided to amalgamate two of the group companies namely
"Kerala Ayurveda Pharmacy Private Ltd" and "Pharmaceuticals Ltd" to
the new company " Kerala Ayurveda Pharmacy Ltd". With Reg No. 09-05968.
1995 : The shares were lisctcd in CSL and BSE, In February, the
company made a public issue of 30 lakhs equity shares of RS. 10/- each
1997 : The manufacturing Division with modern facilities was
inaugurated on 24-05-1997 by Sri. E. KNayanar, the Chief Minister of Kerala
(with 8 GV and 9 JV Vessels).
2001 : Ayurvedagram wellness entire jacket an ayurvedic health resort of
KAPL commenced its operations in White Field, Bangalore.
2005 : Kerala health care Pvt. Ltd. Bangalore amalgamated with KAPL
increasing its authorized capital of T Rs. 10.10crore.
206 : The company was taken over by KATRA SOFT. Bangalore.
2007 : Its name was changed to " KERALA AYURVEDA LIMITED" (KAL).
2011 :
Jan 29 : Kerala Aurveda signs MoU with Tata Global Beverages.
Feb 10 : Banaras Hindu University enters into collaboration with Kerala Ayurveda.
Major operations
Kerala Ayurveda Limited aims at contributing further to the development of Ayurveda to serve
the international community in health care management.
KAL is managed in :
a. Manufacturing of Ayurvedic products.
b. Clinics
c. Academies
d. Hospitals
e. Resorts
f. Services
A. Manufacturing of Ayurvedic products :-
Hundreds ofAyurvedic herbs have been continuously used for more than five thousand years in
the Indian subcontinent. These time-tested herbal formaulas have been therapeutically effective
in both preventing as well as healing various diseases.
B. Clinics :
KAL Ayurvedic Clinics are unique Ayurvedic treatment centres. They have excellent facilities
for rendering all types of Ayurvedic treatment. Eminent doctors as well as trained paramedical
staff. pro\ idc maximum care to the parient. Clinics oiler the expert consultation services of
experienced Ayurvedic doctors. Treatment is available for various ailments like arthritis,
rheumatoid arthritis, ulcer, sinusitis, skin diseses and other geneial ailments. It is also a unique
storehouse of Ayurvcdickashayas, arishtas, lehyas, ghrithams, choomamsand patent formulation
manufactured by KAL.
KAL clinics is not meant for the diseased alone but for others too, who may benefit in many
ways by nourishing the body, revitalizing the nervous system, overcoming fatigue, promoting
sound sleep, improving complexion, enhancing immunity and revitalizing the whole bodily
systems.
C. Academies :-
The academy is committed to giving you the highest quality Ayuvcdic training. They are not
only academically challenging and intellectually stimulating, but also the most comprehensive
Ayurveda courses available outside of India. Our course content and formats are based on the
curriculum offered by leading Ayurveda Universities in India. The instructors who teach at our
Academy are experienced faculty, physicians and professors from leading institutions. Ayurveda
Academy is approved in the U.S. by the State of Washington and internationally by the
International Academy of Ayurveda in pune, India and the International Holistic Health Institute
in Bangalore, India State Department of Education.
Education at Ayurveda Academy may be evaluated for use in Hindu University's Master's
Degree in Ayurveda Sciences. Our courses include course manuals, classroom ' teaching,
practical training and clinical internship, graduates have the option of doing additional internship
programs in India
D. Hospitals :
KAL Hospital. ALUVA - A unique Ayurvedic hospital having excellent infrastructure to
accommodate twenty patients at a time and for rendering all types of Ayurvedic treatment.
Eminent doctors as well as trained paramedical staff provide the best care to the patient.
E. Resorts :-
Set in the quite ambience of Nanire. Ayurvedagram has created a traditional Kerala ethnic and
healing ambience by transplanting 165-year old Heritage house and Palaces. Ayurvedagram is
managed by Kerala Ayurveda Ltd, (KAL). The resort is an Ayurvedic village with Resident
Ayurvedic Physicians, Therapists a Health Centre, Dispensary'. Yoga and Meditation Center,
Residential Heritage Cottages and Vegetarian Restaurant, all under the personalized attention of
impeccably trained staff.
The health care programs at Ayurvedagram focus on Detoxification. Rejuvenation, Spine & Joint
Care, Stress Management. Anti-Obesity and Lifestyle Disease Management schemes. Some
common ailments for which treatments are offered include Spondylitics, Sinuslitis, Arthritis,
Ulcer, Rheumatism, Diabetes, Bank problems.Cholcstergols and Age related diseases.
Ayurvedagram offers a whole range of rejuvenative and therapeutic programs to suit the
diversified needs of its very special guests. The resort employs tradition and time tested remedies
of Ayurveda to heal the body and enrich the soul.
F. Service:-
Yogavedagram. a part ofAyurvedagram seeks to impart the knowledge of yoga for the purpose
of general well being and as a therapeutic to provide relief and cure from specific ailments.
Ayurveda believes in the need for soothing environments as a part of the healing process. At
yogavedagra. the ambience fo greenery is complimented with architectural splendors of the era
bygone. I he traditional homes of Kerala Nalukcttu.Kov ilakant. Manaas and lllams have been
recreated to give the perfect ambience of serenity.
Above Operations are under KAL and its subsidiaries
This company has seven subsidiaries as on 31 st March 2010
SL NO NAME LOCATION %OF HOLDING
1, Ayurvedagram Heritage Bangalore, 74%
Wellness Centre Pvt. Ltd. India
2. Ayu National Medicine Clinic P.S. USA 100%
3. Ayurvedic Academy Inc. USA 100%
4. Ayu Inc. USA 100%
5. Nutravcda PTE Ltd. Singapore 100%
6. CMS Katra Holdings LLC USA 81.67%
7. CMS Katra Nursing LLC USA 51%
(Step down subsidiary)
Exports
KAL caters not only for the domestic requirements. It is now one of the lending exporters of
Ayurvedic products. KAL exports classical as well as proprietary medicines to various countries
like USA, Japan, Malaysia, Switzerland, etc. Apart from medicines, KAL also exports Ayurvedic
expertise like trained doctors and paramedical staff to various Ayurvedic centers globally
Cultivation and conservation of herbs
KAL has a vast herbal garden with more than 1,000 species of medicinal plants at Kottai. It
serves as a conservatory and nursery of herbs. This division is engaged in the production of bit of
healthy seedling and their distribution to fanners with a buy backs arrangement to induce the
habit of manufactures of medicine in its farm at Thali.
Health care services.
KAL manages a chain of 70 direct outlets, which are located within and outside Kerala. In this
group there are hospitals in many places.
1. KAL Clinics :-
KAL clinics are unique Ayurvcdic centers providing excellent ayurvedic services. These clnics
ensure the services of eminent Ayurvedic physicians and competent therapists. Effective
treatment is available for diseases that include osteo arthritis, ulcer, sinusitis, skin disease,
gynecological problems, etc. In addition to this clinic offers Kerala specially treatment like
Panchakanna ( five - fold therapy.) oil massages. Rasayana Chikits
2. Ayurvedic hospitals :-
Kerala Ayurveda Limited has an Ayurvedic hospital at Aluva. It is a unique Ayurvedic hospital
having excellent infrastructure to accommodate 20 patients at a time and for rendering all types
of Ayurvedic treatments. KAL hospital has been accredited with "GREEN LEAF" certification
by department of tourism, government of Kerala. KAL has 3 hospitals in kerala situated at
Aluva, Kasargodc and Calicut and outside Kerala at Somajiguda in Hyderabad and Kumaran in
Chennai.
3. Ayurvcdagram:-
As you enter Ayurvedagram, it steals you away into a whole new world of ethnic charm. Taking
you back by over hundreds of years, this ethnicAyurvedic Health Resort has been transplanted
from Kerala into 7 acres of herbal garden at Banalore, India's Garden city.
Backed by one of India's leading Ayurvediclnslituion. Kerala Ayurveda Limited (KAL).
Ayurvedagram Ayurvedic Health resort is an Ayurvedic village with resident Ayurvedic
physicians. Therapists. Health Centredispensary. Yoga and meditation Centre, heritage collages.
Vcg Resturnnt and an ever-attentive sen ice staff.
Ayurvedgram Heritage Wellness Centre (earlier known as Ayurgram Health Resort) is rated
amongst the lop Five Spas or Ayurvedic Health resorts (Ayurvedic icsorts) in the country and
provides authentic Ayurvedic I reatments for specific aliments such as Arthritis, Obesity.
Spondylitis. Cholesterol.
Sinusitis, Peptic Ulcer etc using common Ayurvedic therapies suchasPanchakarma,
Rejuvcnnalion, Stress Management and several other kcrala therapies.
Whether you arc looking for Ayurvedic treatment of a weekend getaway in an Ayurvedic Health
Spa. AyurvedagramAyurvcdic Health Resort has a whole range of programs to suit every
individuals need.
KAL has rejuvenation and theraphy center located at Banagalore. Ayurvedagram is an
Ayurvedic resort manged by KAL. The resort is an ayurvedic village with rcsidcntayurvcdic
physicians, therapists, health care dispensary, yoga and mcditationcentre, residential heritage
collages and vegctariean restaurants.
The health care programs at Ayurvedgram focus on detoxification. Rejuvenation, stress
management, anti-obesity and life style disease management schemes
4.2 ACHIEVEMENTS AND AWARDS
1. K AL's plant in GMP (Good Manufacturing Practices) certified.
2. GREEN LEAF certification by Department of Tourism.
3. R & D wing of KAL has lab for testing drugs, which is approved by department of
Science and Technology, Government of Kerala
4.3 BRANCHES.
Head Office Athani, Aluva. Kerala
Corporate Office Bangalore, Knrnaiaka. Branches in Kerala :-
1 Kalamasscrv.Ernakulam
2. Udyogamandal. hmakulam
3. North Paravur. Prnakulain
4. Njarakkal. F.rnakulam
5. Vaikoni, Ernakulani
6. Tripunithura, Ernakulani
7. Thalayolaparamby. K ottayam
8. Thuravoor, Allepy.
9. Palarivattom, hrnakularn
10. Kuruvilangadu.
Branches outside kerala
i. Bangalore
ii. Chcnnai
iii. Madurai
iv. Mumbai
v. Hyderabad.
Branches outside kerala
i. Bangalore
ii. Chennai
iii. Madurai
iv. Mumbai
v. Hyderabad.
4.4 NEW LOOK WELLNESS CENTRES
Edapally. Kerala
IdiranagarBanglore.
RT Nagar. Bangalore
Green Park, NCR Delhi
Noida. NCR Delhi
Gurgaon. NCR Delhi
Jaipur. Kajasthan
Trikuta Nagar. Jammu
4.5 PRODUCT PROFILE
KAL's manufacturing unit at Alhani. Kcrala produces a range of 350 classical and proprietary
Ayurvedic medicines. Their hospitals, clinics and resorts offer a full range of Ayurvedic lifestyle
products, including health supplements, skin and beauty care products.
The products manufactured in KAL are classified in two categories :
1. Classical medicines :-
These arc formulations manufactured based on Ayurveda formulatory of India. These are
developed from 3,000 year old sciiplures. KAL follows the traditional method for manufacturing
these products. KAL produces 300 types of classical medicines. Some of them are :
a. Kwathas (Kashayas) RanadiKashayam, Maharasnadi, Guluguluthithain)
b. Arishtas and Asavas (Dasamoolam, Baalarishtam, Sudarsauasavam)
c. Lehya and Rasayana (Aswanthathil ehyam, Agaslhyrasayanam)
d. Ghrita
e. Gulika (Pills)
f. Choorna
g. Taila
h. Kuzhambu
2. Proprietary medicines :-
These medicines arc manufactured based on the formulae developed by the KAL, R & D
division. The products are clinically tested before launching in market. KAL manufactures 50
types of patent and proprietary medicines. Some of them are :
a. Biogest : An anti-infective remedy from nature.
b. Ghmin : A safer appioach to treat diabetes.
c. Leposem : A complete liver tonic.
d. Logon : An ideal herbal iron supplement with natural
Vitamin Ce.Kesini Oil : A hair tonic for growth and blacking of hair and for treating dandruff.f. Mayaxil ; Pain Killer G. Rasna Gulgul : Rheumatic Complaintsh.Ajax : Vitality for men i. Brahmi Pearl : Brain Nourisher J. Promatil : Energizer K. Prostect.
Katrasoft
Katrasoft is the technology division of Kala group, a multinational company with divrerse in
over 15 domains and investments in over 20 companies. Katrasoft operates as a division of
Kerala Ayurveda Limited, Ibe if tgcikdest banes ubAtyrveda which is a listed company owned
by Katra groups.
4.6TRAIN1NG
KAL has started its own Ayurvedic training center in view of propagating authentiuc Ayurveda.
The traiing center, called KERALA AYURVEDA ACADEMY is functioning as an annex to
KAL Ayurveda Hospital at Aluva, Near Kochi in Kerala India. The center is easily assessable
since it is located about 10 kms, from the Nedumbassery International Airport [cochin]. The
center is well equipped and conducts various training programs related with avurveda.
: The Academy Center to need of :
1. Medical Officers
2. Therapists
3. Foreign Nationals
4. Ayurvedic Enerpneurs
5. Ayurvedic Enthusiasts
6. Ayurvedic Medical Representatives
Methodology: The courses contain lectures, discussion, demonstrations and hand onb