Alessandro Fenyves

A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002

The UMTS ForumSynergy Potential with the Cell Broadcast Forum

Alessandro Fenyves

Consultant Spazio ZeroUno

Chair Market Aspects Group, UMTS Forum

Cell Broadcast Forum Plenary Meeting # 4

Milan - May 28-29, 2002

UF & CBF


• Introduction to The UMTS Forum• 3G Service Categories• Possible areas of co-operation between UF and CBF• How to start co-operation• Perceptions on 3G and reality• The UF 3G market long term view

Outline


– Founded on December 1996 by about 60 members, it is now a global

organisation with over 230 members from more than 40 countries

world-wide, including:

• Mobile, fixed and satellite operators

• Suppliers

• Consultants

• Regulatory bodies, and

• IT and media content providers

– Goal:

• Successful global commercial deployment of UMTS / 3G services.

What is the UMTS Forum?


• REPORTS To help, inform and guide key decision makers

on 3G mobile communications

• POSITION PAPERS Short papers on specific subjects

• GENERAL INFORMATION VEHICLES Press Releases, MobilenniuM newsletter

UMTS Forum Deliverables


- Development of the UMTS Vision

- Market Assessment

- Spectrum Requirements

- Technical / Market Studies Related to UMTS

- Economic Analysis

- Regulatory aspects

- Lobbying for Early Licensing

- Globalisation

- Co-operation with Multimedia / ICT Industry and Content Providers

- New extended visions

Specific UMTS Forum Activities


– Licensing Licensing • Detailed advice on policy and cost issuesDetailed advice on policy and cost issues to guide regulators: wide acceptance of to guide regulators: wide acceptance of UF recommendationsUF recommendations

– Clarification of market requirementsClarification of market requirements• Guidance towards global standardisationGuidance towards global standardisation

– Detailed spectrum recommendationsDetailed spectrum recommendations• Successful conclusion to WRC-2000Successful conclusion to WRC-2000

Main Achievements


RAG MAGSAG

3GPP CO-ORDINAT.

GROUP

MARKETINGCOMMUNIC.STRATEGY

NATIONAL LOBBYING

GLOBAL-ISATION

MARK.COMM.SUPPORT

3GPPMultimedia,ICT, Content

SpectrumCommunity

NationalAuthorities

General UMTS Issues for Internal & Ext. Use

Co

mm

un

icat

ion

P

rom

oti

on

Cu

sto

mer

s

ICT

G

OG RGMG

WORKING GROUPS

INTEREST GROUPS

Ad-hoc Temp.Groups

UF Principle Structure

General Assembly, Steering Group


The UF has defined Six Service Categories that represent the

major areas of demand for 3G-enabled services over the next ten years:

- Mobile Internet Access - Mobile Intranet / Extranet Access - Customised Infotainment - Multimedia Messaging Service (*) - Location-based Services (*) - Rich voice (simple and enhanced)

3G Service Categories


1) Mobile Internet Access (MIA)A consumer 3G service which offers mobile access to full fixed ISP services with near-wireline transmission quality and functionality. It includes full web access to the Internet as well as file transfer, e-mail, and streaming video/audio capability

2 ) Mobile Internet/Extranet Access (MIEA)A business 3G service that provides secure mobile access to corporate LANs and VPNs

3 ) Customized Infotainment (CIT) A consumer 3G service that provides device-independent access to personalized

content anywhere, anytime via structured mechanisms based on mobile portals

Service Categories Definitions - 1/2


4) Multimedia Messaging Services (MMS) A consumer and business 3G service that offers real-time, multimedia messaging with always-on

capabilities allowing the provision of instant messaging. Targeted at be operator- or user defined

5 ) Location - based Services (LBS) A consumer and business 3G service that enables users to find other people, vehicles or machines. It also enables users to find users, as well as enables users to identify their own location via terminal or vehicle identification

6 ) Rich Voice(enhanced and simple) (RIV) A consumer and business 3G service that is real time and two-way. It provides advanced voice

capabilities (such as VoIP, voice activated net access, and web-initiated voice calls), while still offering traditional mobile voice features (such as operator services, directory assistance and roaming). As the service matures, it will include mobile videophone and multimedia communications

Service Categories Definitions - 2/2


• Multimedia Messaging Services (MMS) • Location Based Services (LBS)

Two common areas where a co-operation between

UMTS Forum and Cell Broadcast Forum

might prove fruitful

Possible Areas of Co-operation


CBF: stress the effort of the UF in the general promotion

of 3G, its detailed, long-term market assessment based

on a Six Service Categories framework, including MMS

and LBS, report its progress at UF GA meetings

UF: stress the effort of CBF in promoting Cell Broadcast

solutions, improving technology and underlying standards,

and developing Cell Broadcast market, report progress

at CBF Plenary meetings

How to start co-operation


http//www.cellbroadcastforum.org• Information on CB technology, applications and markets• Information on membership, the possibility to download handset

requirements, copies of the Forum reports, position papers• CB events, announcements, news• A Press Room area contains the most recent news releases• A private member area is accessible to Full Members

• Add info on the UMTS Forum or at least a link to its website

CBF website


http//www.umts-forum.org• Gives the visitor information on membership the possibility to

download handset requirements, copies of the UMTS Forum reports, position papers, electronic MobilenniuM and archive copies, and a calendar with forthcoming UMTS and 3G events around the world

• A Press Room area contains the most recent news releases• A private member area is accessible to Full Members

• Add info on the CB Forum or at least a link to its website

UF website


Current perceptions on 3G 3G on rocky ground...

– 2000: “UMTS is at a watershed”– 2001: The reality…a gloomy economy and harder times still

for mobile industry

• Operators:

– Big investments in licensing… but when is pay-back?

– Will terminals arrive in time… and in quantity?

• Manufacturers:

– job cuts, lower expectations...


Do end-users

really

want mobile data services

after a

poor early experience

with

WAP over GSM?

Current Perceptions on 3GConsumer scepticism...

???


The reality

• Japan FOMA launch in October 2001

• Several successful 3G trials

• Major vendors committed to introduce

terminals (increasing from Q3 2002)

• WAP v.2 evolving to suit 3G needs


Choice of terminals offering:

• colour screens• simultaneous voice

& packet data• videophone capability• integrated colour camera

Mobile

Multimedia

is a reality !

FOMA launch3G is a reality


All systems go….

Licensing

Technology

Terminals


A New Value ChainIssues covered in UF reports

3G device

s

Portals study

UMTS in a converged network environment


The UF long-term view for 3G...

• Mass-market take-off in 2005

• Over $300 billion revenue for Operators in 2010

• Cumulative revenues of $ 1 TRILLION over

the next 10 years

…based on a 28% 3G mobile market share in 2010

Source: UMTS Forum. UF Reports 13, 15, 17,and 18


Thank you for your attention

[email protected]

Alessandro Fenyves

Business

umts forum reports

genabled services

secure mobile access

service categories framework

umts forum synergy potential

uf cbf

mobile videophone

locationbased services