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commerce(advertising)/art (performance)/audience immersion/con-textualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda
Informal Exhbition Spaces
s.i.p. mentorship proposal
M.A. arch. Aleksandra Marjanović
As You Like It, Willliam Shakespear
All the world’s a stage, and all the
men and women merely players: they have their exits and
their entrances; and one man in his time plays many parts,
his acts begin seven ages..
-Jaques to Duke Senior
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commerce(advertising)/art (performance)/audience immersion/con-textualization/commerce-socio-cultural partnership/hybrid spaces/exhibiting the everyday
image source: http://cityeventions.com
commerce (advertising)/art (performance)/audience immersion/contextualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda
image source: personal gallery
commerce (advertising)/art (performance)/audience immersion/contextualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda
image source: brandingmagazine.com
commerce (advertising)/art (performance)/audience immersion/contextualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda
commerce (advertising)/art (performance)/audience immersion/contextualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda
image source right: personal gallery/ photos by Andrea Budjevac
Monika Griefahn, Chair of the Committee for Cultureand Media
In the information society we are in danger of losing sight of contexts. Museums and exhibitions can of-
fer a place where contexts of meaning can be experienced
and opened up to discussion, where the roots of the pres-
ent are revealed in the past and knowledge is conveyed in
a way that restores our capacity for astonishment and in-
quiry.
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musems open public space
social institutions
educational facilities
flagship stores
hybrid spacesmulti-use halls shopping
centers
mix retail
entertainment venues
caffes, bars
restaurants
squares
parks
offices centers
alleys
transportation hubs
libraries
galleries expos
Q’s:
-which ways can spaces be utilized for informal exhibitions?
-certain spaces are best for certain content? (context oriented approach)
-certain content is best for certain space? (content oriented approach)
Goals:
1. comprehensive analysis of informal exhibitions in public and hybrid spaces2. environmental and behavioural research through prototypes3. final exhibition
Hypothesis:
Informal exhibitions can be used to actively engage users in socio-cultural content matter in ways that are commercially viable, and will therefore continue to gain value in a (post) capitalist society.