Alec's Personal Profile

Personal

Mak Profile

Information

Fast-learner, challenger, digital&tech lover, thinker and doer.

I am a…

I can speak…

Native Mandarin, Cantonese and fluent English.

ducation Hong Kong Baptist University, Hong Kong Master of Social Sciences in Media Management

Further explored media production and management, including advertising planning, PR campaign and media organization operation. Learned efficient research skills through conducting the group project of “Studies on Sohu Video in China’s Online Video Market”.

ducation

A Marketing Research on Yakult A Research on Global Strategy of Disneyland

Final Project: Studies on Development of Sohu Video In China’s Online Video Market (Click on the thumbnail

to view more.)

Experience

Campaign Planning

Responsible for digital campaign planning, including research in consumer insight, digital strategy planning and social content planning. Also took part in presentations of different projects.

Campaign Planning

Experience

Corridor test for a cosmetic brand Social Content Plan for a tissue brand

Campaign Strategy Planning for a cosmetic brand

Experience

Digital Production

Experienced in efficiently managing large-scaled display banner production, viral video production and campaign site development.

Digital Banner Production

Experience

HTML 5 Video Billboard Banner

HTML 5 LREC Animated Banner

Social Content Creation

Experience

Facebook engagements for digital campaign of a tissue brand. After the one-month campaign, the brand's Facebook page received 9,935 post likes, 698 shares and 1,489 comments, the amount of Facebook fans increased by more than 3,000.

Viral Video Creation

Experience

(Click on the thumbnail to play video.)

A stop-motion video made with felted-wool dolls for a cosmetic brand.

A viral video featuring the brand’s endorser and KOLs.

A viral video leveraging the popularity of horoscope, also featuring the brand’s endorser and KOLs.

Responsive Campaign Site Development

Experience

Campaign site developed for a tissue brand, used for driving audience to offline roadshow, and also allowing roadshow players to upload photo to the online gallery. During the 1-month campaign period, over 10,000 people visited the campaign site and there were over 40,000 page views in total, also, more than 2,000 photos were submitted to the campaign site from the offline PR event

Post Campaign Analysis (with Google Analysis and Facebook Insights Panel)

Experience

Work

Interested in video shooting, photography, hosting and singing.

Work

A video shot after my Bachelor's graduation, inspired by the film Harry Porter. A story of how the 3 muggles learn and realize their dreams during college lives.

Directed and led the production of the above two videos about the tailor-made suite industry in Hong Kong. We aimed to know more about the status of the industry by having a sharp comparison between a new and an old tailor-made suite shops.

“Very Good Tailor” “The Armoury”

“The Three Muggles”

(Click on the thumbnail to play video.)

Work

In 2012, I and my friends set up a brand for candy box The Gubi’s, designed the brand logo, posters and create advertising stories for each candy boxes. I was also in charge of delivering and managing promotional advertisements to online media.

In 2013, I wrote and rapped the themed song for the most popular singing contest radio program in town - “Xing Sheng Yue Er". (Click here to play the song)

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