0 3 6 9 12 15 Japan United States United Kingdom Russia 7.8L 9.3L 12.3L 13.9L ▲ Annual alcohol intake per capita Fact about alcohol consumption in Japan Alcohol drinking among Japanese people Brewers Association of Japan has started “STOP! Underage Drinking” project in 2005. This association is organized by major beverage industries. TV commercials, advertisements and labels of alcohol beverages are required to show this mark to prevent underage drinking. These industries also work to educate the importance of underage drinking prevention to retailers and schools. Prevention of Underage Drinking The national health promotion plan “Health Japan 21 (the second term)” recommend to limit alcohol intake to 40g/day for men and to 20g/day for women, and the government aims to reduce the number of people consuming alcohol over this recommendation as well as prevent underage drinking and drinking during pregnancy. BEER P R E M I U M Q U A L I T Y ******* ******* 0 300 600 900 1200 1500 2000 2008 2016 1276 1276 305 305 218 218 Fatal accidents of drunk-driving have been decreased Government made several amendments of the Road Traffic Act to decrease the drunk-driving accidents. Legal blood alcohol concentration (BAC) limit is 0.03% in Japan, lower than other countries. Japan Korea United States 0.00 0.01 0.02 0.03 0.04 0.05 0.06 0.07 0.08 0.03% 0.05% 0.08% ▲Legal blood alcohol concentration ▲Fatal accidents of drunk-driving United Kingdom STOP! Underage Drinking Data source :WHO: Legal BAC limits Data by country.Public Relations Office of Minister's Secretariat for Cabinet Office: Let's protect everyone three promises for "Do not drunk-driving!" and "Do not let drunk-driving! (L) Data source : Global status report on alcohol and health (WHO 2011), http://www.who.int/substance_abuse/publications/global_alcohol_report/msbgsruprofiles.pdf Data source :Traffic Bureau of National Police Agency: the number of traffic accidents in 2016 © National Institute of Health and Nutrition. All Right reserved.