Alastair Bruce_Matjanan portfolio. Freelance native English copywriter

matjanan | copywriting, concepting, content creation

Alastair Bruce work

What I do

I help companies turn complex communication challenges into

credible, compelling stories. Stories that sell a product or

service. That launch an idea, promote change, or build a brand.

UK-born native English speaker, now with Dutch nationality as well, so Brexit-proof.

Living and working in NL since 1995.

CV: journalist with Johnston Press > internal communications at Philips > editorial

consultant and copywriter at FHV/BBDO agencies Signum and inc-21 > self-employed

since 2005.

Today: online and offline copywriting, concepting and editorial content creation. Websites,

brochures, magazines, e-zines, annual reports, CSR reports, press releases and more.


ONLINE


Holland Colours


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Copy for new Holland Colours website.

Bio-Commodities


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Copy for Bio-Commodities website.

Innovation Booster

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Copy for Innovation Booster website.


Brightlands


Copy for Brightlands.com umbrella site for Chemelot Campus and Maastricht Health Campus. Combined, restructured and rewrote 80+ pages of copy from two existing websites in line with new tone, style, messaging, positioning and navigation. With Zuiderlicht.

Internal programme for Genencor.With Gyro.

Genencor


Minerva Development


Copy to stimulate pre-sales of luxury homes being built in Ibiza. With Dedato.

Copy for new DSM corporate website. Copy had to reflect new tone and style as part of new brand positioning. With Jungle Minds.

DSM


Eland Cables


Copy for new Eland Cables website, reflecting company’s repositioning as an international, premium supplier.

Website copy.

Aruba Bank

Brand voice, brand positioning and simple copy guidelines for ads, website and brochures. With EdenSpiekermann.


Brand voice and copy for website and brochure. With Rethinking Group.

CloudID


Landing pages, event pages, application pages, infographics, human interest stores, newsletters and more for DSM Dyneema and DSM Animal Health & Nutrition. With eFocus.

DSM Dyneema


Brand voice, copy for website and brochures. With Rethinking Group.

Angel Shack


ORTEC


Copy for website and brochures. Lighter, less technical tone, in line with new brand positioning.

Copy for ING Wholesale careers site.

ING


Vignette-style stories to illustrate Delta Lloyd future scenarios app. Available in the App Store and Google Play. With Proof.

Delta Lloyd Group


Tone of voice and new copy for new website. With Jungle Minds.

WoodWing


All-new copy for new website. With Jungle Minds.

Container Centralen


PRINT


Steelcase

Copy for office furniture product launch in Asia – token sets, PowerPoints, leaflets, brochures, advertorial, etc. With Rethinking Group.


Port of Amsterdam

Polishing headings and writing body copy for concept ads for Port of Amsterdam. With Roorda reclamebureau.


Concept development and copy for rebranding this medical equipment manufacturer. Includes corporate ads, brochures, direct mail, etc. With inc-21 (FHV/BBDO).

Nucletron


Houtindustrie Schijndel


Copy and tone of voice for prestige brochure for architects and designers. With Point-to-Point Communicatie.

Copy for various B2B and B2C brochures, ads and flyers for this specialist in linoleum floor covering. With Dedato.

Forbo


Concept and copy for ad and brochure for new product launch. With Gyro.

Genencor


Copy for product ads and ‘Sinterklaas’ DM. With Rethinking Group.

SKIM


Copy for Draka Communications’ Value Innovation brand positioning. With Rethinking Group.

Copy for corporate brochure for Draka Holding.

Draka


Concept adaptation and copy for ING Employer Brand. With Etre Design.

ING


Short copy for Siqura security product ads. With Gyro.

Siqura


Copy for leaflets, business cases and brochures, as part of re-branding.

Exact


Copy for product leaflet. With Gyro.

JLG


Concept and copy for internal magazine for Philips’ top managers worldwide. Briefings, copy, editing, etc. With Signum(FHV/BBDO).

Philips


Concept and copy for internal magazine for Ahold’s Top 800 managers. Briefings, copy, editing, etc. With Proof/Solar/PotatoPixels.

Ahold


Concept and copy for Nike diversity communication, including e-zine. With Proof.

Nike


Identifying topics, briefing writers, writing, editing, client liaison, etc for internal change magazine for Philips Consumer Electronics. With Signum (FHV/BBDO).

Philips


Theme development, briefing writers, writing, editing, client liaison, etc for internal change magazine for DSM. With Signum (FHV/BBDO).

DSM


Interview with Niek Hoek and Hans Weijers for Delta Lloyd Group’s Q magazine. Written in English and translated into Dutch. With Proof.

Delta Lloyd Group


Series of articles for better world theme in Delta Lloyd Group’s Q magazine. Written in English and translated into Dutch. With Proof.

Delta Lloyd Group


Agencies:AxiomaBeeldenfabriekFHV/BBDODartDedatoeFocusEdenspiekermann5iveGyroFirst MorningInvolveJungle MindsLavaOgilvy AmsterdamPoint-to-Point CommunicatieProofRethinking GroupRoordaSix SensesTangerine DesignThe MuzesTinQwiseVVL/BBDOZuiderlicht

Some clients

Companies:ABN-AmroAholdAkzoNobelAngel Shack furnitureAruba BankASRBrightlandsCanon EuropeChemelot CampusCloudIDContainer CentralenDLL (De Lage Landen)Delta Lloyd GroupDSMDraka/PrysmianElacinEland CablesEY (Ernst & Young)Exact SoftwareForbo FlooringGenencorGiant LeapHolland ColoursHolland LiftHoutindustrie SchijndelINGi-OpticsInnovation Booster

JLGKEMA (DNV)Kirkman CompanyKPNMaastricht Health CampusMaxi-CosiMinerva DevelopmentNikeNucletronOracleORTECProDeltaPhilipsPort of AmsterdamPritleRandstadSchuberg PhilisSensaraShellSiquraSKIMSoluForceSteelcaseTempo-TeamTomTomYour LabWajer & WajerWoodWing


Alastair Bruce_Matjanan portfolio. Freelance native English copywriter

Marketing