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The Heroes & Villains of Content Strategy Alan J. Porter | Sr. Product Marketing Mgr Lavacon | Las Vegas | 27 October, 2016
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Alan Porter: The Heroes & Villains of Content Strategy

Jan 08, 2017

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Page 1: Alan Porter: The Heroes & Villains of Content Strategy

The Heroes amp Villains of Content StrategyAlan J Porter | Sr Product Marketing Mgr

Lavacon | Las Vegas | 27 October 2016

CIVIL WAR

CAPTAIN CONTENT

thecontentpool

Whose Side Are You On

alanjporter

CAPTAIN CONTENT THE SLICK COPY MAN

thecontentpool

alanjporter

thecontentpool

THE INVISIBLE OWNERTHE CONTENT AUDITOR

alanjporter

thecontentpool

THE CHANNEL MASTER

THE CONTENT SLINGER

alanjporter

thecontentpool

AGENT OF CHANGE CORPORATE INERTIA

alanjporter

thecontentpool

alanjporter

thecontentpool

alanjporter

ALAN J PORTERContent Strategist Customer Experience Evangelist

OpenTextaporteropentextcomthecontentpoolhttpblogsopentextcomauthoraporteropentext-comhttpwwwcmswirecomauthoralan-j-porterTel 512-741-1217

WriteralanalanjportercomalanjporterhttpalanjporterwordpresscomTel 512-968-7362

Captain Content and associated characters were designed by Thom ZahlerThom Zahler Art Studios | tzthomzcom|thomzahler | httpthomzcom | 440-269-8653

Captain Content and associated characters are copy 4Js Group LLC 2016 and are used with permission

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext

Page 2: Alan Porter: The Heroes & Villains of Content Strategy

CIVIL WAR

CAPTAIN CONTENT

thecontentpool

Whose Side Are You On

alanjporter

CAPTAIN CONTENT THE SLICK COPY MAN

thecontentpool

alanjporter

thecontentpool

THE INVISIBLE OWNERTHE CONTENT AUDITOR

alanjporter

thecontentpool

THE CHANNEL MASTER

THE CONTENT SLINGER

alanjporter

thecontentpool

AGENT OF CHANGE CORPORATE INERTIA

alanjporter

thecontentpool

alanjporter

thecontentpool

alanjporter

ALAN J PORTERContent Strategist Customer Experience Evangelist

OpenTextaporteropentextcomthecontentpoolhttpblogsopentextcomauthoraporteropentext-comhttpwwwcmswirecomauthoralan-j-porterTel 512-741-1217

WriteralanalanjportercomalanjporterhttpalanjporterwordpresscomTel 512-968-7362

Captain Content and associated characters were designed by Thom ZahlerThom Zahler Art Studios | tzthomzcom|thomzahler | httpthomzcom | 440-269-8653

Captain Content and associated characters are copy 4Js Group LLC 2016 and are used with permission

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext

Page 3: Alan Porter: The Heroes & Villains of Content Strategy

CAPTAIN CONTENT THE SLICK COPY MAN

thecontentpool

alanjporter

thecontentpool

THE INVISIBLE OWNERTHE CONTENT AUDITOR

alanjporter

thecontentpool

THE CHANNEL MASTER

THE CONTENT SLINGER

alanjporter

thecontentpool

AGENT OF CHANGE CORPORATE INERTIA

alanjporter

thecontentpool

alanjporter

thecontentpool

alanjporter

ALAN J PORTERContent Strategist Customer Experience Evangelist

OpenTextaporteropentextcomthecontentpoolhttpblogsopentextcomauthoraporteropentext-comhttpwwwcmswirecomauthoralan-j-porterTel 512-741-1217

WriteralanalanjportercomalanjporterhttpalanjporterwordpresscomTel 512-968-7362

Captain Content and associated characters were designed by Thom ZahlerThom Zahler Art Studios | tzthomzcom|thomzahler | httpthomzcom | 440-269-8653

Captain Content and associated characters are copy 4Js Group LLC 2016 and are used with permission

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext

Page 4: Alan Porter: The Heroes & Villains of Content Strategy

thecontentpool

THE INVISIBLE OWNERTHE CONTENT AUDITOR

alanjporter

thecontentpool

THE CHANNEL MASTER

THE CONTENT SLINGER

alanjporter

thecontentpool

AGENT OF CHANGE CORPORATE INERTIA

alanjporter

thecontentpool

alanjporter

thecontentpool

alanjporter

ALAN J PORTERContent Strategist Customer Experience Evangelist

OpenTextaporteropentextcomthecontentpoolhttpblogsopentextcomauthoraporteropentext-comhttpwwwcmswirecomauthoralan-j-porterTel 512-741-1217

WriteralanalanjportercomalanjporterhttpalanjporterwordpresscomTel 512-968-7362

Captain Content and associated characters were designed by Thom ZahlerThom Zahler Art Studios | tzthomzcom|thomzahler | httpthomzcom | 440-269-8653

Captain Content and associated characters are copy 4Js Group LLC 2016 and are used with permission

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext

Page 5: Alan Porter: The Heroes & Villains of Content Strategy

thecontentpool

THE CHANNEL MASTER

THE CONTENT SLINGER

alanjporter

thecontentpool

AGENT OF CHANGE CORPORATE INERTIA

alanjporter

thecontentpool

alanjporter

thecontentpool

alanjporter

ALAN J PORTERContent Strategist Customer Experience Evangelist

OpenTextaporteropentextcomthecontentpoolhttpblogsopentextcomauthoraporteropentext-comhttpwwwcmswirecomauthoralan-j-porterTel 512-741-1217

WriteralanalanjportercomalanjporterhttpalanjporterwordpresscomTel 512-968-7362

Captain Content and associated characters were designed by Thom ZahlerThom Zahler Art Studios | tzthomzcom|thomzahler | httpthomzcom | 440-269-8653

Captain Content and associated characters are copy 4Js Group LLC 2016 and are used with permission

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext

Page 6: Alan Porter: The Heroes & Villains of Content Strategy

thecontentpool

AGENT OF CHANGE CORPORATE INERTIA

alanjporter

thecontentpool

alanjporter

thecontentpool

alanjporter

ALAN J PORTERContent Strategist Customer Experience Evangelist

OpenTextaporteropentextcomthecontentpoolhttpblogsopentextcomauthoraporteropentext-comhttpwwwcmswirecomauthoralan-j-porterTel 512-741-1217

WriteralanalanjportercomalanjporterhttpalanjporterwordpresscomTel 512-968-7362

Captain Content and associated characters were designed by Thom ZahlerThom Zahler Art Studios | tzthomzcom|thomzahler | httpthomzcom | 440-269-8653

Captain Content and associated characters are copy 4Js Group LLC 2016 and are used with permission

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext

Page 7: Alan Porter: The Heroes & Villains of Content Strategy

thecontentpool

alanjporter

thecontentpool

alanjporter

ALAN J PORTERContent Strategist Customer Experience Evangelist

OpenTextaporteropentextcomthecontentpoolhttpblogsopentextcomauthoraporteropentext-comhttpwwwcmswirecomauthoralan-j-porterTel 512-741-1217

WriteralanalanjportercomalanjporterhttpalanjporterwordpresscomTel 512-968-7362

Captain Content and associated characters were designed by Thom ZahlerThom Zahler Art Studios | tzthomzcom|thomzahler | httpthomzcom | 440-269-8653

Captain Content and associated characters are copy 4Js Group LLC 2016 and are used with permission

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext

Page 8: Alan Porter: The Heroes & Villains of Content Strategy

thecontentpool

alanjporter

ALAN J PORTERContent Strategist Customer Experience Evangelist

OpenTextaporteropentextcomthecontentpoolhttpblogsopentextcomauthoraporteropentext-comhttpwwwcmswirecomauthoralan-j-porterTel 512-741-1217

WriteralanalanjportercomalanjporterhttpalanjporterwordpresscomTel 512-968-7362

Captain Content and associated characters were designed by Thom ZahlerThom Zahler Art Studios | tzthomzcom|thomzahler | httpthomzcom | 440-269-8653

Captain Content and associated characters are copy 4Js Group LLC 2016 and are used with permission

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext

Page 9: Alan Porter: The Heroes & Villains of Content Strategy

ALAN J PORTERContent Strategist Customer Experience Evangelist

OpenTextaporteropentextcomthecontentpoolhttpblogsopentextcomauthoraporteropentext-comhttpwwwcmswirecomauthoralan-j-porterTel 512-741-1217

WriteralanalanjportercomalanjporterhttpalanjporterwordpresscomTel 512-968-7362

Captain Content and associated characters were designed by Thom ZahlerThom Zahler Art Studios | tzthomzcom|thomzahler | httpthomzcom | 440-269-8653

Captain Content and associated characters are copy 4Js Group LLC 2016 and are used with permission

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext

Page 10: Alan Porter: The Heroes & Villains of Content Strategy

wwwopentextcom

twittercomopentext

facebookcomopentext

linkedincomcompanyopentext