Alain Milly, Anuman Interactive

February 13 and 14, 2017

Conference

VP Publishing at Anuman Interactive

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Alain MILLY

[email protected]

What is an Indie Dev / Indie Studio ?

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- A group of people, usually friends or students, who work extra-time on their first game,

- A small studio who works on their game while doing in parallel somework for hire (W4H) projects ,

- A bigger studio who makes a living developping games for publisherand has some owned IP/Games

- A studio who develops games and publish them on its own but stillconsiders himself as Indie…

What is not a publisher ?

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A Bank

A Sponsor

A Thief

An Alchemist

A Magician

Publisher will not give you money withoutguarantee, on your good face,Reminder : Banks loan only to the rich

Publisher has its own needs (catalog, line up) and dna gaming,

Publisher will not rob your IP, and willmake royalties report and you will have a better chance to get paid,

Crap is still crap, Lead will not be transformed in gold…

No magic stick to transform your game in a hitPublisher will do its best…

Money is not everything

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« Tell me what you need and I will learn you how to live without »Coluche, French humorist

PublisherPublisher

MarketingMarketing

Sales Management

Sales Management

Productionhelp

Productionhelp

FundingFundingPublisherPublisher

BucksBucks

CashCash

More moneyMore

money

MoneyMoney

Expertise : A publisher knows its market

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Has already sold a lot of games…

Can advise you : what to do and what not to do,

Can propose other markets you have not thoughtof

Has already tried and failed (stores, partners…)

Legal Support

Expertise : a Publisher knows its market

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Knows its clients and has good relationships with them

Knows all major online stores and has opened accounts on them

Can handle promotions : bundle, daily sales, winter sales…

Benefits : Marketing and Public Relations

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Marketing and PR

Marketing and PR

ExpertiseExpertise

NetworkNetwork

TeasersTrailersTeasersTrailers

Trade showsEvents

Trade showsEvents

Trade Marketing

Trade Marketing

CommunitymanagementCommunitymanagement

StatisticsStatistics

Player acquisition

Player acquisition

QA, TCR, CRT, PEGI… and other acronyms

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Support providedSupport provided

ProductionProduction QA ExpertiseQA Expertise

Best practicesBest practices

RatingsRatingsRetailManufacturing

RetailManufacturing

SalesSales

ReportingReporting

NegotiationNegotiation

PaymentPayment

Benefits: Sales Channels

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- More than 100 stores through direct or indirect Content Management System (CMS)

Singtel, PSN, Xbox Live, Opera, Samsung, Orange, Fingerprint, Apple, Yandex, Steam, Google Play…

Big Fish Games, GOG, Bundlestars, Humble Bundle, Indie Gala, Iwin, Fireflower…

- +1000 stores with agregators (Playwing, Plug In Digital, Nexway,…)

Visibility

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Games released on Steam by year

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Conclusion

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- Consider the Publisher as a partner that will help you to grow

- The Publisher will- save time for you (accounts already opened), - Raise your reputation (marketing/PR),- Raise sales and reduce risk (tell your banker that you are supported by a

Publisher),- It will let you focus on developping…

See the publisher as the craftman of your success

You are an architect who design games and developpers are building walls.

We are the guys who will do the paintings (production team) and design the interior (marketing team ) and finally sale the house (salesteam).

We will try to bring you to the next level

Conclusion : You’re not alone ! Join us !

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