Al punto advertising key note week 2

An Zaida Sosa Advertising Agency

Brand Name: BackgroundBrand Name: Background

The brand name is: Al Punto Advertising. The brand name is: Al Punto Advertising. We are a group of five former ex classmates. We started doing an ad campaign for the company Holsum of Puerto Rico Inc. and we won the account of this company competing with hundreds of students across the island, we started doing campaigns for nonprofit foundations and companies in which the target group was college students or (and) young professionals. Upon graduation, several of us moved to other countries but we are working virtually from multiple locations.

Brand Name: StrengthBrand Name: Strength

The interesting thing about our brand (the name) is how fast the readers have an idea of what we do and what we do. Al Punto means in english: direct or to the point, and the idea of the name is to show future customers that our work goes directly to the target group that they wants and we warranty that.

Brand Name:USPTOBrand Name:USPTO

Actually no agency related or otherwise has Al Punto Actually no agency related or otherwise has Al Punto Advertising registered. At the moment we are working on Advertising registered. At the moment we are working on that,to have our agency registered as soon as possible. that,to have our agency registered as soon as possible.

Logo: The Law of ShapeLogo: The Law of Shape

The logo our are company is very easy to read and The logo our are company is very easy to read and understand and most important, easy to remember. understand and most important, easy to remember.

Logo: The Law of ShapeLogo: The Law of Shape

The logo our are company is very easy to read and The logo our are company is very easy to read and understand and most important, easy to remember.understand and most important, easy to remember.

Logo: The Law of ColorLogo: The Law of Color

The colors that we chose was Black & White.We decide to The colors that we chose was Black & White.We decide to put this color in the logo because is a logo without a lot of put this color in the logo because is a logo without a lot of graphics and don’t load of colors to be readable, even graphics and don’t load of colors to be readable, even from far. Want a logo memorable to all. from far. Want a logo memorable to all.

Logo: The Law of ColorLogo: The Law of Color

The colors that we chose was Black & White.We decide to The colors that we chose was Black & White.We decide to put this color in the logo because is a logo without a lot of put this color in the logo because is a logo without a lot of graphics and don’t load of colors to be readable, even graphics and don’t load of colors to be readable, even from far. Want a logo memorable to all. from far. Want a logo memorable to all.

Logo: EffectivenessLogo: Effectiveness

The logo of our agency is very clear and define what were The logo of our agency is very clear and define what were as company and what we do as advertising agency. as company and what we do as advertising agency.

Logo: CompetitionLogo: Competition

De La Cruz Publicidad is and advertising agency too, as the De La Cruz Publicidad is and advertising agency too, as the same work that we do. As us, De La Cruz in the logo have same work that we do. As us, De La Cruz in the logo have the name of the company, the want too to be memorable. the name of the company, the want too to be memorable. So they use the name trick in the logo.This is a very So they use the name trick in the logo.This is a very effective action. effective action.

Logo: ExampleLogo: Example

The Walt Disney World logo is The Walt Disney World logo is exactly what we say, is very easy to exactly what we say, is very easy to read and to understand. You can read and to understand. You can faster get the idea of what they are faster get the idea of what they are trying to sell. trying to sell.

Logo: CompetitionLogo: Competition

De La Cruz Publicidad is and advertising agency too, as the De La Cruz Publicidad is and advertising agency too, as the same work that we do. As us, De La Cruz in the logo have same work that we do. As us, De La Cruz in the logo have the name of the company, the want too to be memorable. the name of the company, the want too to be memorable. So they use the name trick in the logo.This is a very So they use the name trick in the logo.This is a very effective action. effective action.

Logo: Al Punto AdvertisingLogo: Al Punto Advertising

Al Punto Advertising is a very simple logo to read and easy Al Punto Advertising is a very simple logo to read and easy to understand. Its shows that for us as company (brand) is to understand. Its shows that for us as company (brand) is important that people remember our name. important that people remember our name.

Corporate Culture: ObjectivesCorporate Culture: Objectives

We provide as agency: advertising campaigns services, we We provide as agency: advertising campaigns services, we helps brands connect with they target group and meet the helps brands connect with they target group and meet the annual gross expectative s, and provide public relations annual gross expectative s, and provide public relations services to our existing brands. services to our existing brands.

Mission StatementsMission Statements

As a company we provide the latest As a company we provide the latest and best team work of advertisers, and best team work of advertisers, marketers and public relations marketers and public relations professionals for the best campaigns professionals for the best campaigns that clients ever had. that clients ever had.

TAGLINETAGLINE

GOT AD?GOT AD?

Corporate Culture: ObjectivesCorporate Culture: Objectives

We provide as agency: advertising campaigns services, we We provide as agency: advertising campaigns services, we helps brands connect with they target group and meet the helps brands connect with they target group and meet the annual gross expectative s, and provide public relations annual gross expectative s, and provide public relations services to our existing brands. services to our existing brands.