AkkuSave_BusinessPlanning

Mobile Charging Solutions

03.05.2015 1

Rocio Aldana, Cheng Chen, Marc Robaszkiewicz

Problem

03.05.2015 2

Current Solutions

Power Plug

Charge Box

Power Bank

Mobility Convenience Costs

03.05.2015 3

Our Solution

03.05.2015 4

Battery Empty

Our Solution

03.05.2015 5

Charge on the move

Service Fee

Rent a batteryPay deposit

Return BatteryGet deposit

Powerbank + Cable

03.05.2015 6

Cost: €7Capacity: 2200mAhSize: PocketModel: IOS + Android

Connectivity

Value Proposition

Mobile

Convenient

Affordable

03.05.2015 7

Team

Cheng

Communication Systems

Rocío

Computer Science

Marc

Electrical Engineering

Video

03.05.2015 8

Market Research

03.05.2015 9

× 13

× 22

× 10

× 2

× 1

× 8

Interviews Experiment

× 2 × 90

Phoenix Center

Who

03.05.2015 10

12 – 25 Years old

2 Euros on average

Youngsters Business People

Heavy userFor entertaiment

20 – 60 Years old

Dependent on device

3 Euros on average

Where

03.05.2015 11

Cafe Cinema

Train StationConvention Center

Restaurant

Travel

AkkuSave has many opportunities to be implemented

Business Model B2B

03.05.2015 12

AkkuBox

Business Model B2C

03.05.2015 13

AkkuStand

Revenue Stream

Sales of batteriesRenting of batteriesLogo PrintingSales for service at events

03.05.2015 14

Market SizeTarget: Organizers of conventions, conferences, company year meetings in HamburgAverage number of conventions per month: 4Visitors per convention: 100,000

Total Available Market: 400,000Served Available Market: 40,000Target Market: 8,000 customers

100%

10%

2%

03.05.2015 15

Competitors

Our strengths Sourcing in China Software & Hardware

knowledge International Team Continuous Development

High

Low

Power Capacity Mobility Price Compatibility Convenience

Akkusave Powerbank

GetVolt Wall charger

03.05.2015 16

Cost

Costs (€)

Li-Po battery+Cable 7*1000 = 7000

Charger 15*20 = 300

Mini-job employee 459

Salesperson 1000

Conference fee 2000

Maintenance 800

Stand 500

Insurance 300

...

03.05.2015 17

Income Statement4 Months 2016 2017

Sales 96,400 481,800 801,600

COGS 28,400 152,400 264,000

Labour 11,836 62,262 148,524

Gross Profit 56,164 267,138 389,076

Other Exp. 16,880 54,540 286,536

Income tax 14,460 72,270 120,240

Net income 24,824 140,328 166,296

IRR 29% 137% 162%PV 22687 97450 96236NPV = 199,372 (3 years)Labor time = 8 days of conferences per month

03.05.2015 18

Investment

Initial Investment = €15,0001000-1500 customers served, (Market size = 8000)Net income = €140,300 in one year and 4 months

Can be implemented in more cities and more conferences

03.05.2015 19

Our vision

InterchangeableBatteries

Wireless Charging

Mobile Payment Vending Machine

Laptop Charging Smart Table

03.05.2015 20

Thank You!

03.05.2015 21

Appendix

22

Test results

0

5

10

15

20

10 15 20 25 30 35 40 45 50 55 60 65

Nu

mb

er

of

pe

op

le

Age

Would like to use the service

23

Test results

0

5

10

15

20

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Nu

mb

er

of

pe

op

le

Euros

Willingness to pay

24

Test results

Day 1 Day 2

Deposit 20€ 15€

Service fee 1€ 0€

Batteries rented 3 6

Batteries sold 2 11

Cables sold 0 2

People interested 50 50

Valid surveys 60

25

Lessons Learned from test

• 100 out of 5000 visitors are interested. 13 (13%) bought the battery directly, 9 rented the battery (9%).

• Young people (age 15-25) give a higher value to the service. 2-5 Euros willingness to pay.

• The portable battery as a product is still unknown to many people, and even more the service of renting them.

• 90% people interviewed are interested and would like to use the service.

• The service should be tested in places where people spend a longer time (more than 3 hours).

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