© 2012 Akamai FASTER FORWARD TM Confidential 如何幫您的客戶用網站賺錢 How to Monetize Your Website Nick Chen / Sr. Field Channel Manager
Nov 12, 2014
© 2012 Akamai FASTER FORWARDTM Confidential
如何幫您的客戶用網站賺錢 How to Monetize Your Website
Nick Chen / Sr. Field Channel Manager
© 2012 Akamai FASTER FORWARDTM Confidential
今天的網站長這樣…
Flash and AJAX
Audio RSS
Blogs
Social Networking
HD Video
Affiliation Widgets
User Generated Content
Video Advertising
Personalization
Usability
Analytics Podcasting
Recommendation
Mobile
© 2012 Akamai FASTER FORWARDTM Confidential
WEB PAGE LOAD TIME
Sophisticated Web Sites
SECONDS
網頁的複雜度直接影響了反應時間
4
2
6
8
10
50kb 10
150kb
21
679kb
85
Page Size No. Objects
2005 2005
2011
2011
1998 1998
Source: http://www.websiteoptimization.com
© 2012 Akamai FASTER FORWARDTM Confidential
8 Seconds
4 Seconds
3 Seconds
0 2 4 6 8 10 Response Time
Site Abandonment Threshold
Zona Research, 1998
Jupiter Research, 2006
Forrester Research, 2009
10 Seconds
Nielsen, 1996
WEB PAGE LOAD TIME
SECONDS
4
2
6
8
10
2
4
6
8
10
SECONDS
CONSUMER PATIENCE
40%的人瀏覽網頁只願意等待三秒鐘
© 2012 Akamai FASTER FORWARDTM Confidential
然而…留不住客戶=失去商機
© 2012 Akamai FASTER FORWARDTM Confidential
現今網站所遭遇的問題…
1. 效能Performance
•網頁反應時間太長
•為了牽就效能,只能簡化網頁設計
2. 規模Scalability
•如何快速擴張網站覆蓋率,全球化?
•如何因應突如其來的網站流量?
3. 安全Security
•網站資料的保護
•網站的防護
4. 可用性Availability
•確保網站持續運作,服務不中斷
© 2012 Akamai FASTER FORWARDTM Confidential
直覺上,如何解決這些問題…
1. 增加IDC投資
•增加軟硬體,頻寬投資 (Performance)
•增建下一座IDC (Performance, Scalability)
2. 在全球ISP租IDC (Performance, Scalability)
3. 投資資安設備 (Security)
4. 建立異地備援中心 (Availability)
© 2012 Akamai FASTER FORWARDTM Confidential
但事實上,Akamai可以提供最後一塊拼圖~
Broadcast Video
Software Distribution
Web Security
Operator CDN
Custom Networks
Application Performance
Cloud Performance
Site Performance
Mobile Performance
Advertising Decisions
Akamai Intelligent PlatformTM
Web security so you
can innovate fearlessly
Optimize and mobilize
to grow revenues
Engage your audience
globally and at scale
Monetize your network
and control costs
Gain business agility
by leveraging cloud
Unprecedented visibility, control and collaboration
Service & Support from Internet Experts
© 2012 Akamai FASTER FORWARDTM Confidential
Akamai Intelligent Platform
Scale & Breadth
• 101,884 servers
• 1,069 networks
• 750+ cities
• 1,928 locations
• 83 countries
• 130,000+ active
domains
The leading Internet Cloud platform for enabling secure,
high-performing user experiences on any device, anywhere.
Web Traffic (daily)
• 26.5M requests per second
• 100+ million streams per day
• 1.3B requests delivered
• >6Tbps average daily usage
• ~9Tbps peak daily usage rate
• ~20–30 % of all Web traffic
© 2012 Akamai FASTER FORWARDTM Confidential
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
© 2012 Akamai FASTER FORWARDTM Confidential
Customer Origin Users Akamai Edge Server
closest to Origin Server
Akamai “SureRoute”
protocol optimizes routes
and reduces round trips
High Performance Global
Overlay Network
Edge Region
close to End User
Web Server
Security embedded into
Akamai Edge Servers
DSA (Dynamic Site Accelerator)
It All Starts in the Cloud – at the Edge
© 2012 Akamai FASTER FORWARDTM Confidential
DSA如何解決網站所面臨的問題?
© 2012 Akamai FASTER FORWARDTM Confidential
Dynamic Page Caching
100ms 200ms
125ms
15ms
10ms
Dynamic Page Caching
• Advanced caching rules at the edge
• Cache for dynamic, reusable content
• Greatly improves page loading performance
• Offloads expensive application/database tier
• Cache key control thru portal
Application Origin
cache key is based on – URL, file name, cookie values, query strings
© 2012 Akamai FASTER FORWARDTM Confidential
Akamai SureRoute Path Optimization
100ms 200ms
125ms
15ms
10ms
Application Origin
Sure Route
• Discovers a range of low latency paths.
• The best two paths are chosen (along with the standard Internet BGP path).
• Object request races pre-determine the optimal path.
BGP
© 2012 Akamai FASTER FORWARDTM Confidential
Automated Path Failover
15ms
10ms
Application Origin
Failover
• If the first path fails, Akamai selects an alternate path to help ensure application availability.
© 2012 Akamai FASTER FORWARDTM Confidential
TCP Optimization – Without Akamai TCP Optimization – With Akamai
100ms 200ms
125ms
15ms
10ms
TCP Optimization
• Increased Congestion Window size.
• Faster TCP Slowstart ramping.
• Faster retry after packet loss.
• More packets per round trip.
• Known good connections.
Application Origin
© 2012 Akamai FASTER FORWARDTM Confidential
Compression
100ms 200ms
125ms
15ms
10ms
Edge Caching
• Intelligently compresses content.
• Full browser and Javascript support.
• Reduces round trips.
• Improves page load performance.
Web Site Origin
© 2012 Akamai FASTER FORWARDTM Confidential
Prefetching
15ms
10ms
Prefetching
• Intelligently compresses content.
• Full browser and JavaScript support.
• Reduces round trips.
• Improves page load performance.
HTML
OBJECT 1
OBJECT 2
OBJECT 3
OBJECT 4
Application Origin
© 2012 Akamai FASTER FORWARDTM Confidential
Cloud Datacenter
End User
Akamai eDNS w/ DNSSEC
Akamai Web App Firewall
Akamai Site
Shield
Akamai Edge Tokenization
DSA Extends Web Site Security into the Cloud
1
10
100
10000
1000
© 2012 Akamai FASTER FORWARDTM Confidential
Akamai IPv6 Adaptation for Compliance
Akamai aims to provide customers in the hybrid world (IPv4 + IPv6) with the
same levels of performance, reliability and availability as they
currently enjoy with IPv4
IPv4
IPv6
IPv4
Origin IPv4 IPv4
Akamai EdgePlatform
© 2012 Akamai FASTER FORWARDTM Confidential
DSA Case Example – Cathay Pacific
Goals
• High-Performing Site at All time
• Boost Site Adoption Rate
• Support Peak Traffic without Infrastructure Buildout
Business Impact
• 100% increase in online bookings
• Estimated annual savings of up to $1,500,000
• 65% increase in traffic without additional infrastructure
• 65% increase in global site performance
Akamai Solution
• Dynamic Site Accelerator
© 2012 Akamai FASTER FORWARDTM Confidential
Who is AKAMAIZED? Real World Results
Improved worldwide portal performance by
205%.
Reduced performance-related help desk calls by
95%.
Estimated annual savings of up to $1.5
million. Offloaded application server traffic by nearly
66%, doubling subscriber
capacity per server.
Improved Web performance in North America by 300%.
81% of transactions completed in under
10 seconds, vs. 29% without Akamai.
Data center offload of 94.6%, reducing bandwidth and infrastructure requirements.
Avoided the need to replicate $1 Million
data center and improved page
downloads globally by over 48%.
Infrastructure savings of over $1 million annually,
by delivering retail and commercial banking
applications centrally to users worldwide.
A major US airline reported a 75% reduction in
infrastructure and was able to
defer $2 million infrastructure upgrades while also improving page
load by 400%. Two major insurance providers reported
conversion of visitors to online quote applications
are up from 10-15% since installing Akamai,
resulting in annual revenue increases of $4 to
$15 million.
© 2012 Akamai FASTER FORWARDTM Confidential
現在,需要我們一起努力填滿這一頁…
© 2012 Akamai FASTER FORWARDTM Confidential