B · ':, ·u·,·'········>+j·s····' ·:'·I·'D"'·:: ::e":··s:,t S }>·' .ll " '.';' .'" r.ll,'·, ""':. ,,' ....', .".' .'" '.' ,~:. ,"." ;,'/.,:.' ),', ,.", 'f :;"".: ,", ,."f, .'.' .,',,:\:<'.'.. _Wi. hUI' __ ',1IIIIiiI!I'" . .,. ;. '. 'YES~ERDAY ON WALL S;REET .•• Dowj~~es'9.50~.96(:t]5?,91) "w.'""."""~.........,f~"~~~'_..",$""'~r"'~" ,,,,.~;J"1""A~1 .•• Na~Qaq .".". ?G2Q:9Gl, (:31.~8) e;""''''''#fI"'(''.'''WI'<,,,'''''''"'''' •• '~~f(~:~''-'"' .... ''"''~''''' ''''~",~r: ••• ';,)j;,···,''''''''~..,..>'~ •. S&.PSOO ,1.026:13(+18.76) '''''_'1'1>0'"""",_ ·_'·,..:'II'I""'·''''i!'t' ••".,,:,~~,,,~~,,.,,,,, w;..>tJ,""·<'v.,':'" ••···,',:' "'!l""''l'''" •• 10~Yi!arT-bond 3.55 0 /0 . , ».»>"? x» > »»»>\~mW »i»»:' mi» >~ i»>>»> >>>;» s» \\ »\>>>>>:> »?» »,,> s» >»s» i i» rl'l » » ».» »»»i > \~)>> > -»>,>>> »> »n» »». i» ",,> ::,> »',:': »», >:>,,»m)}}}) > »» »:» »s» »: » i»!' t»x», ~~'''H~~~''iMi'''''~" •• j,~~>~~~~"'!I!i;;IIi~;tr.>i»mr;;;!!\if •• ~:',%fil~~> IEntr~pr~n~til1tp~s'new approach to online news , "'i:" ', ,'.' \:.~' .' i'j\ i.i t ap' . 'pcid' .r ~fl11a~~ttt i'for bottl~d , .~., ' wat~r , v~hicie.t III not trying to c~vet.i ~. stories'that .. a~~purejOlU'naliS ll1l ." "It'sarealLygood ideafrom a business standpoint," saidJane McDonl1e.llteX~Ctlti:v~ director of tfu¢ OnlineNewsAssociation. Mc J Donnell saidthe trend toward . online.news and information .1 sitesis"growing." ', ' .,. Baronplans to selladvertis- i Hypevlocalnews has'been iI, .hig nationailyas hisrietwork Of the newslately.:I;Woonline sites fFqI1chiset:,sgrows, providing ad- o~teF~ng Intenselyc()m~11.lOity~t0~ ditional revenue. The standard , cused newsandinformation sold I-IometownTi1l1es.~olll franchise, recent.ly. to l:>. igqie.:dlaco.inpan.ies he sai.d,i.S.'. atwO'PerSOl.l. opera- AQI,. and MSNBC, one for $7mil- tion and can earn: the owner a 1l00p. t,.. '.' . high five-figureor low six-figure . Still; thefree'sites, which try . income;' . to'attract readetsend advertis- What's feasiblesays e,tS,,withitemsranging from po- SteveCarter,owner ofthe . . liceblotter bitsto missing pet x oummmgnome.com franchise. alerts to event notiges,.,have,Jj'een, .'Carterlaunched t1'iatSitein2003, a hard'sell.Me'dia~nalystsh~lVe,," ..beforeHOUleto~'.nme$.cop.1was porider~dwho mighteventj:lal- conceived By Baron, anditseryes !yta.PI'flB?t'Ssupposed(Qb~a.lu-, asthe rri0de1.fi;anchise; Carter' ct'atiye.markE:t. .i. \' . had been laidofffrom the fiber . :!Atlanta entrepreneur raul ..' opticsind'ustrYilnd:r;epsed the •Bilf on hasjo~e.d the,quest with de~ireoHocalresid(;!ntsf0p com- ,'liIometownTilUes.<;~)ln: Baron, .• . "i'. ....•. " . '. ' rnunity information exchange- !5~,IFas,est,!bJished525$itesin is Cumn}ingHome.com. . . I newspapers isbyofferingbusi- Baron,a,loqgtirp,ebusi- . rriarketsa~ross.'t~ec()Untrywith "We'.ietryi~gt() promote, ness~snot onlyst<;rfld;udpaid ad-. ness executive,discovered tl}eh()peQfsellingfr~nchises.for! comm.uhicationsWithih~oUl- vertising?pportunities, bJ:ltthe ,GummingH;oFJ,1le.com, while-per- eiH.:h'al a curre~'ltprice ofabo~tml.mities,l' Baron.says."Zon- chance'to'Reu.their ()WIl "arW :sonallyinvolvedina zoning de- $5;OOOa;piece;,.'".. . ..ing issues-school matters,Littledes,'.\knowninthe ibdustry as bate in cumnrmg, Se,eing; that:~a ii'fl~e franchise model, he says, League scores- ..loccV.Andw~'.. ,. a!ivertol'ials., '.10t ofpeople,\yere drifting to the iswhat wa\<es, his efi,' C1 >rt u l1 ique. alS:d.Offeraplatformforbusiness: ,Barqn callshis cornpaIJy~:'ul- ~nternet,"an~~ecognizing the . " ,.sofar;.th ..... ~CO.J;Il .. ·.p~ny.' has.s.o.ld ,,,.e... s.tos.aYWhQt~ey:a.r,e .. " .. .i '\ ti:Q;1.. at.elY .... ~.b ..usi.ne~sopl~o.rt~l.h ..it.y.. P0SSI.·bilitles,~nfran ..Gh~Sin. gt.he . tour fran~hlses,,aU~nnorth Geor- .".•. pneway the company differ- that uses news,and,events in the .foncept,ht;Jormed hlS'cOIn:parY gia;th~mO$ts1;~(essful ofwhi~h . entiates itselffromtradtional .. ·..comIl.1Unityto create abVAl,irless,"'UsiogGarter'sUlo~l. .;, ~~ ... ' .",. •.. '.- Paul Baron believes afranchisemodel .willbring sucS~ss',. ... ...;wr-~.;..;...,.,....-~-.;. •... ~ By DcwldMarklewlcz dfl'[email protected] Worries:'over the eriV:i'rotiineht~nd tbe recession have taken a toll on the sale ofbottled water this year .... The shift .in-themarket has hit , ':'~',?K,"-' ,:",,:" i'};'.;, ,,'-' ,~ hQme at.Atlania:~ased Cooa-ColaCo, / ,I