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AiRtEl
By Abhilash,Abhimanyu & Ashutosh(1st Sem, M.B.A.)
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History of Airtel:-
Bharti Cellular launched cellular services 'AiRtEl in Delhi in
1995,Himachal Pradesh in 1997, Karnataka and Andhra Pradesh circlesin 1999
In 1998, Bharti Telenet obtained a license for providing fixed-line services
in Madhya Pradesh circle and in the same year, Bharti Telecom andBritish Telecom formed a 51% : 49% joint venture
In 1999, New York Life Insurance Fund acquired a 3% equity interest inBharti Cellular.
In 2001, Bharti Cellular entered into a joint venture, Bharti Aqua net, with
SingTel for establishing a submarine cable landing station at Chennai.
In 2002, Bharti Cellular entered into license agreements to providecellular services in eight new circles.
In 2002, Bharti Cellular Ties up with Secondary School Certification
Board, Hyderabad, where Bharti will announce SSC results to itscustomers on their mobile phones.
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History
In the same year,2002,ICICI Bank ties up with Bharti for pre-paidmobile cards via ATMs.
In 2003, Bharti Group's cellular brand Airtel has unveiled freemultimedia messaging services (MMS) for its customers. The companyhas also rolled out pan-India GPRS (General Packet Radio Services)for its corporate subscribers.
Launches its `IndiaOne MeetXpress' audio-conferencing service(2003)
Airtel provides SMS facilities to hearing impaired in Chennai(2003)
In 2003, Airtel Subscribers exceed 3 million mark.
In 2004, Bharti Cellular entered into license agreements to providecellular services in 6 new circles including Uttar Pradesh (East), WestBengal & Andaman Nicobar, Orissa, Bihar and Jammu & Kashmir.
Same year Airtel launches GPRS services for pre-paid customers
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Mission & Vision :-
Companys VISION
* "To provide global telecom services and have delight customers.
Companys MISSION
* Error- free service delivery
* Innovative products and services
* Cost efficiency
* Unified Messaging Solutions
* has a target of 125 million subscribers by 2010
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Company's Vision &
promise:- By 2010 Airtel will be the most admired brand in India:
* Loved by more customers
* Targeted by top talent
* Benchmarked by more businesses
Airtels VISION We at Airtel always think in fresh and innovative ways
about the needs of our customers and how we want them to feel. Wedeliver what we promise and go out of our way to delight the customerwith a little bit more.
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General Achievements &
Milestones :-
Airtel bags 'Wireless Service Provider of the Year' & 'CompetitiveService Provider of the Year' awards in the year 2006.
Bharti Airtel on Feb 11 2007 , has been awarded QCI-DL Shah NationalAward on Economics of Quality.
This Awards is given under different categories. These are:
Category A Public Sector Enterprises
Category B Large Scale Units
->Category B1 Manufacturing Sector
->Category B2 Service Sector
Category C Micro, Small & Medium Scale Units
->Category C1 Manufacturing Sector
->Category C2 Service Sector
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General Achievements &Milestones :-
Bharti Airtel is one of India's leading private sector providers of telecommunicationsservices based on an aggregate of 102,367,881 GSM mobile and 2,827,881broadband & telephone (fixed line) customers (Status as at month ended June 30,2009).
Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber
base, behind China Mobile and China Unicom.
Has completed 100% verification of its subscribers and in the processdisconnected three lakh (300,000) subscribers
In addition to telecom services, Airtel also recently acquired a 4-star luxury 124-bedroom hotel in Seychelles, called Le Meridian Barbarons Beach Hotel.
In India, the company has a 24.6% share of the wireless services market, followedby 17.7% for Reliance Communications and 17.4% for Vodafone Essar.
Bharti Airtel is now connecting India to Europe under its Europe India gateway[EIG]project. The company is building 15,000 km 3.84 Terabit OFC sub-marine cablesystem connecting Europe [London] to India via the Middle East. The project isexpected to cost $700 million, which is to be completed by 2010..
Sunil Bharti Mittal, the CMD of Airtel,has been conferred one of the highest civilian
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CMD's(Founder) Profile:-
Sunil Bharti Mittal
He started his career at a young age of 18 after graduating from PunjabUniversity in India and then he founded Bharti.
Chairman & Managing Director
since October 2001 Age: 49 years
Today, at 49, he heads a successful enterprise, amongst the top 5 in India,with a market capitalization of over US$ 40 billion and employing over30,000 people.
He is an alumnus of Harvard Business School, USA.
He has been conferred one of the highest civilian award PadmaBhushan.
He has been conferred the degree of Doctor of Science by the G B Pant
University of Agriculture & Technology.
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Airtel:-
The businesses at Bharti Airtel have been structured into three individualstrategic business units (SBUs) - Mobile Services, Airtel TelemediaServices & Enterprise Services.
The mobile business provides mobile & fixed wireless services usingGSM technology across 22 telecom circles while the Airtel TelemediaServices business offers broadband & telephone services in 95 cities andhas recently launched a Direct-to-Home (DTH) service, Airtel digital TV.
The company provides end-to-end data and enterprise services to thecorporate customers through its nationwide fiber optic backbone, lastmile connectivity in fixed-line and mobile circles, VSATs, ISP and
international bandwidth access through the gateways and landing station. The call center operations for the mobile services have been outsourced to
IBM Daksh, Hinduja TMT, Teletech & Mphasis.
The companys mobile network equipment partners include Ericsson andNokia.
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Airtel Lanka:-
In December 2008, Bharti Airtel rolled out third generationservices in Sri Lanka in association with Singtel.
Singlet is a major player in the 3G space in Asia. It operatesthird generation networks in several markets across Asia.
Airtel's operation in Sri Lanka, known as Airtel Lanka,commenced operations on the 12th of January 2009.
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Products:-
Airtel Connections Postpaid
Airtel Connections Prepaid
Airtel Data Cards
Airtel Blackberry phones
* On 19 October 2004 Airtel announced the launch of a Blackberry
Wireless Solution in India. The launch is a result of a tie-upbetween Bharti Tele- Ventures Limited and Research In Motion (RIM).
Airtel I Phones
* As of 22 August 2008, the Apple iPhone 3G is available in India on
Airtel and Vodafone.
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Product:-
Airtel Digital TV
* On 9 October 2008, Airtel joined the DTH bandwagon in Indiawith Airtel Digital TV, a Direct-to-Home Televisionservice.
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Subscriber Base ..
The Airtel subscriber base according to TRAI - TelecomRegulatory Authority of India as of February 2009 was:
Chennai - 2,133,677
Delhi - 4,671,177Mumbai - 2,791,963
Kolkata - 2,456,896
Madhya Pradesh - 7,690,609
Gujarat - 3,981,660Andhra Pradesh - 8,892,353
Karnataka - 9,820,812
Tamil Nadu - 6,003,040
Kerala - 2,169,633
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Subscriber Base ..
West Bengal & Andaman and Nicobar - 3,501,560
Bihar - 7,152,245
Orissa - 2,811,453
Assam - 1,448,389Himachal Pradesh - 951,121
Jammu & Kashmir - 1,590,935
Uttar Pradesh (West) - 2,256,862
Uttar Pradesh (East) - 5,722,386Rajasthan - 6,704,274
Punjab - 3,754,405
Maharashtra - 6,248,906
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Fact sheet..
Name Bharti Airtel Limited.
Business Description Provides mobile, broadband & telephone (fixed line) and enterprise services(carriers & services to corporate)
Established 07, 1995, as a Public Limited CompanyProportionate Revenue Rs. 369,615 million (year ended March 31, 2009-Audited)
Rs. 270,250 million (year ended March 31, 2008-Audited)As per Indian GAAP Accounts
Proportionate EBITDA Rs. 151,678 million (year ended March 31, 2009 - Audited)Rs. 113,715 million (year ended March 31, 2008 - Audited)As per Indian GAAP Accounts
Shares in Issue 1,898,373,280 as at June 30, 2009
Listings Stock Exchange, Mumbai (BSE)The National Stock Exchange of India Limited (NSE)
Customer Base 102,367,881 GSM mobile and 2,827,881 Telemedia Customers (status as on June30, 2009)
Operational Network Provides GSM mobile services in all the 22 telecom circles in India, and was thefirst private operator to have an all India presence.Provides broadband (DSL) and telephone services (fixed line) in 95 cities in India.
Registered Office Bharti Airtel Limited(A Bharti Enterprise)Qutab Ambience (at Qutab Minar), Mehrauli Road,
New Delhi - 110 030Tel. No.: +91 11 4166 6000, +91 11 4166 6011/12(Fax)
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Reference :-
WEBSITES:
* www.airtel.com
* www.bharti.com SEARCH ENGINES
* www.google.com
* www.msn.com
* www.yahoo.com
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Acronym:-
GAAP=Generally Accepted Accounting Principles
EBITDA=Earnings Before Interest, Taxes and Depreciation.
GSM=Global system for mobile communication
VSAT =Very Small Aperture Terminal
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