airtel

TELECOM SECTOR

Submitted by:Harsh Vardhan

INTRODUCTION

The telecom services have been recognized the world-over as

an important tool for socio-economic development for a nation. It is one of the prime support services needed for rapid growth

and modernization of various sectors of the economy. Considered as the backbone of industrial and economic

development, the industry has been aiding delivery of voice

and data services at rapidly increasing speeds, and thus, has

been revolutionising human communication.

TELECOM IN INDIA

One of the fastest-growing industries in India India stands as the second-largest

telecommunications market in the world It is expected to generate about 4.1 million additional

jobs by 2020

ORGANISATION

Bharti Airtel Limited is an Indian multinational telecommunications services company It was started by Sunil Bharti Mittal in year 1995

It is headquartered in New Delhi, India

It operates in 20 countries across South Asia, Africa, and the Channel IslandsAirtel provides GSM, 3G and 4G LTE mobile services, fixed line broadband and voice services

CUSTOMER BASE

AIRTEL

INDIA

230,662,000 GSM mobile

3,444,000 –Tele

media customers

10,412,000- Digital

TV Services

AFRICA

78,323,000 GSM mobile

customers

SUBSIDIARIES

PRODUCT PORTFOLIOAIRTEL

Mobile services

Airtel business

Digital TV

Tower infrastructure services

Airtel money

Telemedia Services

MOBILE SERVICES

•Prepaid •Post paid•4G•3G•2G•Roaming Plans•ISD/STD

DIGITAL TV

•DTH Service•HD Services•Recording•Movies

TOWER INFRASTRUCTURE

•Known as INFRATEL•Has over 35,000+ towers• Bharti Infratel also has a 42% stake in Indus Towers

AIRTEL MONEY

•Online Money transfer•Online wallet•Recharge•Payments•E-cash

TELEMEDIA SERVICES

•Wireless internet•Internet•Broadband•Fixed line

BUSINESS PROFILE

AIRTELBUSINESS

Cloud and managed services

Digital media

Intelligent Connectivity

Office connectivityEnterprise

mobility

Collaboration

COMPETITORS

SWOT ANALYSISSTRENGTH OPPORTUNITY

WEAKNESS THREAT

•Largest cellular service provider in India•Strong advertising with celebrity brand ambassadors.•High brand visibility•First to launch 4G in India

•Fast expanding cellular market •Untapped rural market•Growing Globally•Latest and low cost technology

•Untapped Rural Market•Price competition from other service providers

•New entrant's low price offering •Mobile Number Portability•Calling Apps like whatsapp•Saturation point in Basic telephony service

GAPS

Gap3: Difference between service quality specification and service actually delivered.

Airtel claims that customers can have solution of their problems under one roof that is Airtel customer care centers but catering all customers and satisfying their needs is not possible which becomes a gap in their services.

Contn….

Gap 4: Difference between Service delivered and what is communicated about the service to the consumer.I. Airtel says that users can have network connectivity

all over India but there are still many places where Airtel doesn’t have their reach.

II. Airtel provide 3G services all over India but in many places 3G services is still not available.

New LOGO

MARKETING STRATEGIES

PRODUCT Airtel Pre-paid Airtel Post-paid Value Added Services (VAS)

The different value added services provided by Airtel are- Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service

Business Solutions

PRICING

Customer based pricing strategies. Flexible pricing mechanism

PLACE

It has wide and extensive presence even in the remotest areas

Airtel Customer Care Touch Points Distributors like

E.g. Mobile shops, Paan shops, grocery stores, chemists, outlet etc.

PROMOTION Large scale print and video advertising. Big celebrities like SRK and Sachin are roped

in to endorse the product because it . Provides innovations such as Bollywood

movie premiers, music services such as ring back tones & many more.

Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India.

PEOPLE

Dedicate and passionate workforce. One of the best customer support. Have won 2nd Best employer award 24,720 employees work for Airtel Had nearly 332 million customers across its

operations

PROCESS

Process for services is very easy and customer can avail it very easily.

Customer care centres are there to help users and to have new connections.

PHYSICAL ENVIRONMENT

PROMOTIONAL MIX