Airport Health & Wellness Sponsorship Program for Steward

Airport Health and Wellness Sponsorship Program Case Study

Steward Health Care

Steward Health Care & AMIHealth and WellnessSituationWhether you are a road warrior or on vacation, travel takes its toll on your body. And with the extra time we have on our hands at airports, why not take the opportunity to learn more about health & wellness and participate in some travel wellness activities? Stewart Health Care, the largest fully integrated community care organization and community hospital network in New England, looked to AMI to develop a Health & Wellness Sponsorship Program at Boston Logan International Airport – the first-of-its kind in this new sponsorship category. The goal – reinforce and expand Steward’s leadership position in the region to individuals and small businesses.

TacticsAMI set out to design a comprehensive experiential sponsorship program that incorporates prime locations for awareness and innovative engagement methodologies with the goal of enhancing the passenger experience. The program features designated walking paths and health stations for blood pressure, BMI and heart rate testing throughout the airport. The program also includes branded hand sanitizers with key health messages, a branded security program, public announcements on AMI’s “Air Waves” airport-wide audio system as well as impactful signage in best-of-class locations. This unique program is experienced by the approximately 30 million passengers that frequent Boston Logan each year.

ResultsEvery day, throngs of passengers can be seen picking up the “Strides for Health” map and walking between health stations – burning calories along the way. “While you are waiting for your flight, why not put that extra time to good use?” states Dr. Juliet Nimako of Steward Health Care. Experts agree that as little as 30 minutes of brisk walking can have a positive impact on your health. For Steward Health Care, this unique sponsorship has produced exceptional results in the first 9 months – generating in excess of 150 million impressions, with over 160,000 printed materials distributed and over 40,000 completed health station assessments.