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AIRLINE PARTNERSHIP PROGRAM
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Page 1: Airline Partnership Program

AirlinePArtnershiP

ProgrAm

Page 2: Airline Partnership Program
Page 3: Airline Partnership Program

Open Pulkovo – Discover Saint Petersburg3

ABoUt st. PetersBUrg AnD AirPort

Saint Petersburg is the 4th largest city in Europe (after London, Paris and Moscow) and the second largest — in Russia with population over than 5 mln.

St. Petersburg is a city with diverse and fast growing economy (in 2012 GRP + 4.5% vs 2011).

Today Saint Petersburg is an attractive and developing city in Russian Federation with a great investment potential. High level of political, social and economic stability stimulates investment activity to the city. From 2008 till 2012 volume of foreign in- vestments to the city economy increased by 34% .

The most developing and perspective eco-nomy segments in Saint Petersburg are automobile and pharmaceutical clusters: at the present time in Saint Petersburg there are 6 factories producing the leading brand automobiles (Toyota, GM, Nissan, Hyundai, Scania, YO–mobile) and 145 pharmacy companies.

Saint Petersburg is a city with a large num- ber of multinational companies, including General Motors, Nissan, Toyota, Ford, IBM, Suzuki, Coca-Cola, Pepsi, Microsoft, Nestlé, Gillette, Philip Morris, BAT, JTI and others.

Volume of the leading industrial sectors

according to turnover2012

6%

12%

13%

7%

62%

Heavy Industry

Food, Beverages and Tobacco Production

Oil Industry

Electrical and Optical Equipment Production

Vehicle Production

Page 4: Airline Partnership Program

4Open Pulkovo

Incoming tourismmillion people

Foreigh investmentsbillion US Dollars

Volume of GRPbillion US Dollars

46.1

Domestic tourismInternational tourismTotal

2.5 2.5 2.9 3.22.82.3 2.3 2.6 2.92.3

4.8 4.8 5.5 6.15.1

5.9

2008

2010

2009

2011

2012

2008

2010

2009

2011

2008

2010

2009

2011

2012

2012

2008

2010

2009

2011

2012

47.6 5.554.8 5. 266.8 6.171.2 10 .8

Outcoming tourismmillion people

11.3 9.5 12.6 14.5 15.3

Page 5: Airline Partnership Program

Discover Saint Petersburg5

Thanks to the city’s favourable geographic position, Pulkovo Airport serves an extensive catchment area – almost 10 mln people:

� Greater St. Petersburg + region – 6.7 million � Pskov + region – 0.6 million � Novgorod + region – 0.6 million � Petrozavodsk + region – 0.6 million � Vologda + region –1.2 million

St. Petersburg was, and remains, Russia’s “window to Europe” and it is often described as the most Western city of Russia. Saint Petersburg borders with such European countries as Finland and Estonia. The dis- tance between Saint Petersburg and capitals of both neighboring countries, Finland and Estonia, is approximately the same: about 400 kilometers.

CAtChment AreA

6.7 mln people 9.7 mln people

Page 6: Airline Partnership Program

6Open Pulkovo

generAl inFormAtion ABoUt the neW PUlKoVo terminAl Beginning April 29, 2010 Northern Capital Gateway LLC – the Pulkovo Airport Operator carries out major reconstruction of the Airport according to the Public – Private Partnership Agreement.

The development of the Airport and its facilities is divided into 3 phases.

� Phase 1: 17 mln. passengers per year (approx. 2020)

� Phase 2: 25 mln. passengers per year (approx. 2030)

� Phase 3: 35 mln. passengers per year (approx. 2040)

The first phase of the Airport development includes construction of the Main Terminal Building as well as the Northern Pier, the Fore- court and reconstruction of the Pulkovo –1 terminal. The total area of terminals will be increased up 150. 000 square meters. The New Terminal and the Northern Pier will be opened for passengers in the fourth quarter of 2013, the reconstructed Pulkovo –1 termi-nal – in June 2014.

Several crucial facilities and improvements will be implemented:

Border control cabins

Customs control channels

Aircraftstands

Capacity Increase

Check-in counters

Passenger bridgesGates

Now2014

* Apron 1 and 2

32 10 47108 15 82*48 16 488 28 14

Page 7: Airline Partnership Program

Discover Saint Petersburg7

iDeAs BehinD the ProJeCtWithin the scope of a competition in 2007 British architectural bureau Grimshaw was chosen by the government of Saint Petersburg for performing design of Pulkovo Airport. The main effort was to create a landmark building by implementing some characters of Saint Petersburg as well as to improve passenger service quality.

Design was inspired by Saint Petersburg and its architecture. Ceiling of the arrival area is a reflection of water surface of the Neva river. Roof design and its angular structure was inspired by city historical buildings and gilded roofs of The Church of the Savior on Spilled Blood. Passages and corridors are designed to remind about channels and bridges of Saint Petersburg.

New terminal is constructed for people and will be a remarkable gateway for citizens and guests of the city.

New Pulkovo Terminal will start its opera-tions in December 2013.

Page 8: Airline Partnership Program

8Open Pulkovo

AirPort stAtistiCs DAtA

Pulkovo Airport main operational indicators, 2012

Passenger traffic of major Russian airports, million people

2012 2012 / 2011

Passenger traffic PAX 11 154 560 16.0%

Domestic airlines 4 999 800 11.5%

International airlines 6 154 760 20.0%

Take-off and landing Operation 125 715 8.4%

Domestic airlines 64 929 6.2%

International airlines 60 786 10.9%

MTOW Tons 4 168 064 9.9%

Airport 2012 2011

Domodedovo (Moscow) 28.2 25.7

Sheremetyevo (Moscow) 26.2 22.6

Pulkovo (Saint Petersburg) 11.1 9.6

Vnukovo (Moscow) 10.0 8.2

Koltsovo (Ekaterinburg) 3.8 3.4

Tolmachevo (Novosibirsk) 3.3 2.8

Passenger flowmillion people

11.1

9.6

6.7

7.071

8.4

12.3*

2008

2010

2012

2009

2011

2013

* forecast

Page 9: Airline Partnership Program

Discover Saint Petersburg9

TOP 10 CIS Destinations by passenger traffic*

2012

TOP 10 airlines by passenger traffic

2012

TOP 10 International Destinations

by passenger traffic*2012

TOP 10 Domestic Destinations by passenger traffic*

2012

Frankfurt

Moscow

Kiev

Rossiya

Munich

Kaliningrad

Tashkent

Aeroflot

Paris

Arkhangelsk

Samarkand

Transaero

Berlin

Murmansk

Dushanbe

S7

Dubai

Sochi

Baku

Lufthansa

Amsterdam

Ekaterinburg

Almaty

Utair

Larnaka

Krasnodar

Minsk

Nordavia

Prague

Novosibirsk

Simferopol

Orenair

Dusseldorf

Ufa

Urgench

Uzbekiston

Antalya

Rostov

Khujand

Air Berlin

289 447

2 561 608

154 712

4 208 906

225 503

263 524

139 286

1 068 494

224 136

199 889

116 747

903 728

160 436

194 845

98 725

493 068

134 490

168 192

65 171

457 962

134 143

146 726

62 984

406 463

131 249

138 376

61 567

233 153

129 835

125 950

51 372

217 090

128 894

110 970

50 441

199 755

120 568

105 279

42 035

176 181

* regular flights

Page 10: Airline Partnership Program

10Open Pulkovo

Airlines operating flights to / from St. Petersburg on regular basis

number of airlines

2369 1333

International CISTTL Domestic

New Airlines, 2013East Air Tunis Air

Iberia Express Ukraine International Airlines

Icelandair UTair Ukraine

Kostroma Air Enterprise Yamal Airlines

New Livingston

Pskovavia

New Destinations, 2013Alexandropoulos Ivanovo Pisa

Apatity Kavala Pskov

Budapest Kalamata Reykjavik

Bryansk Kos Skiathos

Cheboksary Kostroma Vologda

Geneva Kulyab

Page 11: Airline Partnership Program

Discover Saint Petersburg11

CIS

Russian AirlinesAeroflot - Russian Airlines Nordavia - regional airlines Severstal Avia

Ak Bars Aero Nordstar Airlines (Taimyr) Tatarstan Aircompany

Alrosa Avia Orenair Transaero Airlines

Donavia Polet Airlines Ural Airlines

Gazpromavia Pskovavia UTair

Globus Airlines Rossiya Airlines Yakutia Airlines

Izhavia RusLine Yamal Airlines

Kostroma Air Enterprise S7 Airlines

Air Astana Belavia - Belarusian Airlines Turkmenistan Airlines

Air Moldova East Air UTair Ukraine

Air Onix Ukraine International Airlines Uzbekistan Airways

Avia Traffic Company Somon Air

Azerbaijan Airlines Tajik Air

Aegean Airlines Bulgaria Air LOT Polish Airlines

Air Baltic CSA - Czech Airlines Lufthansa

Air Berlin EL-AL Israel Airlines Montenegro Airlines

Air France Emirates New Livingston

Air Malta Estonian Air Norwegian Air Shuttle

Air One Finnair Nouvelair Tunisie

Alitalia Hainan Airlines SAS - Scandinavian Airlines

Austrian Airlines Iberia Express Swiss

Blue Bird Airways Icelandair Tunis Air

Blue Panorama Airlines KLM - Royal Dutch Airlines Turkish Airlines

British Airways Korean Air Vueling Airlines

International Airlines

Page 12: Airline Partnership Program

12Open Pulkovo

Unserved routes required*

Russia CIS Europe USA Asia

Barnaul Batumi Brussels Boston Delhi

Irkutsk Dnepropetrovsk Lisbon Los Angeles Hong Kong

Nizhnevartovsk Donetsk Lyon New York Ho Chi Minh

Novy Urengoy Kharkov Malaga San Francisco Shanghai

Yuzhno-Sakhalinsk Lviv Manchester Washington Singapore

Salekhard Tbilisi Stuttgart Miami Tokyo

* The list is not final. Please contact Aviation Marketing Department for any further information

Page 13: Airline Partnership Program

Discover Saint Petersburg13

Destinations to / from Pulkovo airport (regular flights) Domestic = 56

International = 70Alexandropoulos Copenhagen Istanbul Munich Punta Cana Tallinn

Alicante Djerba Kalamata Naples Reykjavik Tel Aviv

Amsterdam Dubai Karlovy Vary Nice Rhodes Tenerife

Antalya Dusseldorf Kavala Oslo Riga Thessaloniki

Athens Eilat Kerkira Palermo Rimini Tivat

Bangkok Enfidha Kos Paphos Rome Varna

Barсelona Frankfurt am Main Larnaka Pardubice Salzburg Venice

Beijing Geneva London Paris Seoul Vienna

Berlin Hamburg Madrid Phuket Sharm el Sheikh Warsaw

Bourgas Helsinki Malta Pisa Skiathos Zurich

Budapest Heraklion Milan Prague Sofia

Catania Hurghada Monastir Pula Stockholm

Almaty Bukhara Karaganda Lankaran Osh Ust-Kamenogorsk

Andijan Chisinau Karshi Minsk Pavlodar Yerevan

Ashgabat Dushanbe Khudzhand Namangan Samarkand

Astana Fergana Kiev Navoi Simferopol

Baku Gyanja Kulyab Nukus Tashkent

Bishkek Gyoumri Kurgan Tyube Odessa Urgench

CIS = 32

Anapa Ekaterinburg Krasnodar Norilsk Sochi Vladivostok

Apatity Gelendzhik Krasnoyarsk Novosibirsk Stavropol Volgograd

Arkhangelsk Grozny Magadan Omsk Surgut Vologda

Astrakhan Ivanovo Makhachkala Orenburg Syktyvkar Voronezh

Belgorod Izhevsk Mineralnye Vody Penza Tomsk Yakutsk

Bugulma Kaliningrad Moscow Perm Tyumen Yaroslavl

Bryansk Kazan Murmansk P. Kamchatsky Ufa

Cheboksary Khabarovsk Naryan-Mar Pskov Ukhta

Chelyabinsk Khanty-Mansiysk Nizhnekamsk Rostov-on-Don Ulyanovsk

Cherepovets Kostroma Nizhny Novgorod Samara Vladikavkaz

Page 14: Airline Partnership Program

14Open Pulkovo

inCentiVe ProgrAm For AirlinesBonus scheme

Welcome bonus for new airlineTake-off / landing charge,

terminal use charge

1st commercial flight 1st and 2nd report periods

99% 15%

New destination opening*

* new destination for airport

Take-off / landing charge,

terminal use charge

Long-hAuL RouTeS

SUMMER / WINTER

Season 1 Season 2 Season 3 Season 4 Season 5

— / 60% 45% / — — / 40% 25% / — — / 20%

OTHER ROUTES

SUMMER / WINTER

Season 1 Season 2 Season 3 Season 4 Season 5

— / 50% 35% / — — / 30% 15% / — — / 10%

Page 15: Airline Partnership Program

Discover Saint Petersburg15

More information on www.pulkovoairport.ru/eng/partners/airlines/

Frequency increase on the airlines’ existing route

Bonuses

Take-off / landing charge

Frequency increase in comparison with the similar previous IATA season Bonus rate

50% and less 5%

51-99% 10%

100% and more 15%

– are applied to the scheduled passenger flights only

– are applied to the flights operated in non-peak time slots only

– are not applicable for Moscow destination

Page 16: Airline Partnership Program

16Open Pulkovo

Example: Bonuses paid in the current season

Example: Bonuses paid in next season

New airline and new destination

Frequency increase

Season Winter 1 Summer 1 Winter 2 Summer 2 Winter 3

Load factor 60% 65% 65% 70% 70%

Pay back: take off landing charge,

charge for use of terminal

65% (50%+15%) 50% (35%+15%) 30% 15% 10%

Per season Winter 1 Summer 1 Winter 2 Summer 2 Winter 3

Airport charges (take-off and

landing, terminal use) without

discounts

208 120.00 301 080.00 220 792.00 318 360.00 233 464.00

Airport charges with discounts (take-off and

landing, terminal use)

72 842.00 150 540.00 154 554.40 270 606.00 210 117.60

Airline savings in USD 135 278.00 150 540.00 66 237.60 47 754.00 23 346.40

Season Winter

Pay back: take off and landing charge 5%

Per Season Winter

Airport charge ( take-off and landing) without discounts 56 056.00

Airport charges (take-off and landing) with discounts 53 253.20

Airline savings in USD 2 802.80

For flights which start the operation in Winter season with 4 weekly frequencies, TTL savings for 5 IATA periods USD 423 156.00

Data used for calculations: Aircraft type - A319, MTOW - 70 tons, capacity - 128 seats

For flights which frequency increase up to 50% in Summer (pay back is provided in Winter), TTL savings in USD 2 802.80

Data used for calculations: Arcraft type - A319, MTOW - 70 tons, number of flights - 88, frequency increase from 3 to 4 a week

Page 17: Airline Partnership Program

Discover Saint Petersburg17

Rate of charge – 1 tone of MTOW

Rate of charge – 1 PAX (non-commercial PAX, children under 2 years are free of charge)

includes provision of the following services in the airfield area:

- runways, taxi track, ramp

- light system

- SAR (search and resque)

- fire prevention and safety

- ornithology

- aeronautical information (NOTAM)

- apron (3 hours after landing)

includes provision of:

- airport land side

- places and areas of terminal (free facilities)

- passenger informational support

Take-off/landing charge Terminal use charge

Page 18: Airline Partnership Program

18Open Pulkovo – Discover Saint Petersburg

Analysis and reports1. Airport, tourism statistics and market ana- lysis on request

2. Passenger profile

3. Touristic and corporate demand analysis, tour operators surveys, etc.

Advertising1. Web banner on the airport’s website www.pulkovoairport.ru, including the advertising route into the common banner of airport’s website promoting new destina- tions of a season

2. Promotion in the social networks and blogs (VKontakte, Facebook, Twitter, UTube, LiveJournal, Instagram)

3. Tailor made advertising campaigns (Inter- net, outdoor, radio)

4. Advertising banners at the airport termi- nal (check-in screens, self service kiosks)

5. Article and photo publication in “Flight Line” magazine (distributed at the airport terminals)

6. Press releases on Pulkovo Airport website, distr ibution within mass media data base

7. First flight event (inaugural flight ceremo- ny at the airport terminal)

Partner events1. Joint promotion workshops (events) for the leading stakeholders in the city: tour operators and travel agencies, mass media in collaboration with the Russian Union of Travel Industry, Saint Petersburg City Admi- nistration, Consulates, American Chamber of Commerce (LED TOGETHER – once a year, “New destinations of the coming sea-son” – twice a year)

2. Advertising on the resources of Saint Pe- tersburg Tourist Information Bureau (by m u t u a l a g r e e m e n t ) : o n l i n e , “ V i s i t Petersburg.ru” magazine

3. Organizing famtrips for tour operators, travel agencies

mArKeting sUPPort

Page 19: Airline Partnership Program
Page 20: Airline Partnership Program

ContACts: Northern Capital Gateway LLC2 letter A, Vnukovskaya St.Saint Petersburg, 196210Russia

www.pulkovo-airport.com

Aviation Marketing Department+ 7 812 324 30 [email protected]

PR and Advertising Department+7 812 324 36 [email protected]