AIRLINE PARTNERSHIP PROGRAM
Mar 29, 2016
AirlinePArtnershiP
ProgrAm
Open Pulkovo – Discover Saint Petersburg3
ABoUt st. PetersBUrg AnD AirPort
Saint Petersburg is the 4th largest city in Europe (after London, Paris and Moscow) and the second largest — in Russia with population over than 5 mln.
St. Petersburg is a city with diverse and fast growing economy (in 2012 GRP + 4.5% vs 2011).
Today Saint Petersburg is an attractive and developing city in Russian Federation with a great investment potential. High level of political, social and economic stability stimulates investment activity to the city. From 2008 till 2012 volume of foreign in- vestments to the city economy increased by 34% .
The most developing and perspective eco-nomy segments in Saint Petersburg are automobile and pharmaceutical clusters: at the present time in Saint Petersburg there are 6 factories producing the leading brand automobiles (Toyota, GM, Nissan, Hyundai, Scania, YO–mobile) and 145 pharmacy companies.
Saint Petersburg is a city with a large num- ber of multinational companies, including General Motors, Nissan, Toyota, Ford, IBM, Suzuki, Coca-Cola, Pepsi, Microsoft, Nestlé, Gillette, Philip Morris, BAT, JTI and others.
Volume of the leading industrial sectors
according to turnover2012
6%
12%
13%
7%
62%
Heavy Industry
Food, Beverages and Tobacco Production
Oil Industry
Electrical and Optical Equipment Production
Vehicle Production
4Open Pulkovo
Incoming tourismmillion people
Foreigh investmentsbillion US Dollars
Volume of GRPbillion US Dollars
46.1
Domestic tourismInternational tourismTotal
2.5 2.5 2.9 3.22.82.3 2.3 2.6 2.92.3
4.8 4.8 5.5 6.15.1
5.9
2008
2010
2009
2011
2012
2008
2010
2009
2011
2008
2010
2009
2011
2012
2012
2008
2010
2009
2011
2012
47.6 5.554.8 5. 266.8 6.171.2 10 .8
Outcoming tourismmillion people
11.3 9.5 12.6 14.5 15.3
Discover Saint Petersburg5
Thanks to the city’s favourable geographic position, Pulkovo Airport serves an extensive catchment area – almost 10 mln people:
� Greater St. Petersburg + region – 6.7 million � Pskov + region – 0.6 million � Novgorod + region – 0.6 million � Petrozavodsk + region – 0.6 million � Vologda + region –1.2 million
St. Petersburg was, and remains, Russia’s “window to Europe” and it is often described as the most Western city of Russia. Saint Petersburg borders with such European countries as Finland and Estonia. The dis- tance between Saint Petersburg and capitals of both neighboring countries, Finland and Estonia, is approximately the same: about 400 kilometers.
CAtChment AreA
6.7 mln people 9.7 mln people
6Open Pulkovo
generAl inFormAtion ABoUt the neW PUlKoVo terminAl Beginning April 29, 2010 Northern Capital Gateway LLC – the Pulkovo Airport Operator carries out major reconstruction of the Airport according to the Public – Private Partnership Agreement.
The development of the Airport and its facilities is divided into 3 phases.
� Phase 1: 17 mln. passengers per year (approx. 2020)
� Phase 2: 25 mln. passengers per year (approx. 2030)
� Phase 3: 35 mln. passengers per year (approx. 2040)
The first phase of the Airport development includes construction of the Main Terminal Building as well as the Northern Pier, the Fore- court and reconstruction of the Pulkovo –1 terminal. The total area of terminals will be increased up 150. 000 square meters. The New Terminal and the Northern Pier will be opened for passengers in the fourth quarter of 2013, the reconstructed Pulkovo –1 termi-nal – in June 2014.
Several crucial facilities and improvements will be implemented:
Border control cabins
Customs control channels
Aircraftstands
Capacity Increase
Check-in counters
Passenger bridgesGates
Now2014
* Apron 1 and 2
32 10 47108 15 82*48 16 488 28 14
Discover Saint Petersburg7
iDeAs BehinD the ProJeCtWithin the scope of a competition in 2007 British architectural bureau Grimshaw was chosen by the government of Saint Petersburg for performing design of Pulkovo Airport. The main effort was to create a landmark building by implementing some characters of Saint Petersburg as well as to improve passenger service quality.
Design was inspired by Saint Petersburg and its architecture. Ceiling of the arrival area is a reflection of water surface of the Neva river. Roof design and its angular structure was inspired by city historical buildings and gilded roofs of The Church of the Savior on Spilled Blood. Passages and corridors are designed to remind about channels and bridges of Saint Petersburg.
New terminal is constructed for people and will be a remarkable gateway for citizens and guests of the city.
New Pulkovo Terminal will start its opera-tions in December 2013.
8Open Pulkovo
AirPort stAtistiCs DAtA
Pulkovo Airport main operational indicators, 2012
Passenger traffic of major Russian airports, million people
2012 2012 / 2011
Passenger traffic PAX 11 154 560 16.0%
Domestic airlines 4 999 800 11.5%
International airlines 6 154 760 20.0%
Take-off and landing Operation 125 715 8.4%
Domestic airlines 64 929 6.2%
International airlines 60 786 10.9%
MTOW Tons 4 168 064 9.9%
Airport 2012 2011
Domodedovo (Moscow) 28.2 25.7
Sheremetyevo (Moscow) 26.2 22.6
Pulkovo (Saint Petersburg) 11.1 9.6
Vnukovo (Moscow) 10.0 8.2
Koltsovo (Ekaterinburg) 3.8 3.4
Tolmachevo (Novosibirsk) 3.3 2.8
Passenger flowmillion people
11.1
9.6
6.7
7.071
8.4
12.3*
2008
2010
2012
2009
2011
2013
* forecast
Discover Saint Petersburg9
TOP 10 CIS Destinations by passenger traffic*
2012
TOP 10 airlines by passenger traffic
2012
TOP 10 International Destinations
by passenger traffic*2012
TOP 10 Domestic Destinations by passenger traffic*
2012
Frankfurt
Moscow
Kiev
Rossiya
Munich
Kaliningrad
Tashkent
Aeroflot
Paris
Arkhangelsk
Samarkand
Transaero
Berlin
Murmansk
Dushanbe
S7
Dubai
Sochi
Baku
Lufthansa
Amsterdam
Ekaterinburg
Almaty
Utair
Larnaka
Krasnodar
Minsk
Nordavia
Prague
Novosibirsk
Simferopol
Orenair
Dusseldorf
Ufa
Urgench
Uzbekiston
Antalya
Rostov
Khujand
Air Berlin
289 447
2 561 608
154 712
4 208 906
225 503
263 524
139 286
1 068 494
224 136
199 889
116 747
903 728
160 436
194 845
98 725
493 068
134 490
168 192
65 171
457 962
134 143
146 726
62 984
406 463
131 249
138 376
61 567
233 153
129 835
125 950
51 372
217 090
128 894
110 970
50 441
199 755
120 568
105 279
42 035
176 181
* regular flights
10Open Pulkovo
Airlines operating flights to / from St. Petersburg on regular basis
number of airlines
2369 1333
International CISTTL Domestic
New Airlines, 2013East Air Tunis Air
Iberia Express Ukraine International Airlines
Icelandair UTair Ukraine
Kostroma Air Enterprise Yamal Airlines
New Livingston
Pskovavia
New Destinations, 2013Alexandropoulos Ivanovo Pisa
Apatity Kavala Pskov
Budapest Kalamata Reykjavik
Bryansk Kos Skiathos
Cheboksary Kostroma Vologda
Geneva Kulyab
Discover Saint Petersburg11
CIS
Russian AirlinesAeroflot - Russian Airlines Nordavia - regional airlines Severstal Avia
Ak Bars Aero Nordstar Airlines (Taimyr) Tatarstan Aircompany
Alrosa Avia Orenair Transaero Airlines
Donavia Polet Airlines Ural Airlines
Gazpromavia Pskovavia UTair
Globus Airlines Rossiya Airlines Yakutia Airlines
Izhavia RusLine Yamal Airlines
Kostroma Air Enterprise S7 Airlines
Air Astana Belavia - Belarusian Airlines Turkmenistan Airlines
Air Moldova East Air UTair Ukraine
Air Onix Ukraine International Airlines Uzbekistan Airways
Avia Traffic Company Somon Air
Azerbaijan Airlines Tajik Air
Aegean Airlines Bulgaria Air LOT Polish Airlines
Air Baltic CSA - Czech Airlines Lufthansa
Air Berlin EL-AL Israel Airlines Montenegro Airlines
Air France Emirates New Livingston
Air Malta Estonian Air Norwegian Air Shuttle
Air One Finnair Nouvelair Tunisie
Alitalia Hainan Airlines SAS - Scandinavian Airlines
Austrian Airlines Iberia Express Swiss
Blue Bird Airways Icelandair Tunis Air
Blue Panorama Airlines KLM - Royal Dutch Airlines Turkish Airlines
British Airways Korean Air Vueling Airlines
International Airlines
12Open Pulkovo
Unserved routes required*
Russia CIS Europe USA Asia
Barnaul Batumi Brussels Boston Delhi
Irkutsk Dnepropetrovsk Lisbon Los Angeles Hong Kong
Nizhnevartovsk Donetsk Lyon New York Ho Chi Minh
Novy Urengoy Kharkov Malaga San Francisco Shanghai
Yuzhno-Sakhalinsk Lviv Manchester Washington Singapore
Salekhard Tbilisi Stuttgart Miami Tokyo
* The list is not final. Please contact Aviation Marketing Department for any further information
Discover Saint Petersburg13
Destinations to / from Pulkovo airport (regular flights) Domestic = 56
International = 70Alexandropoulos Copenhagen Istanbul Munich Punta Cana Tallinn
Alicante Djerba Kalamata Naples Reykjavik Tel Aviv
Amsterdam Dubai Karlovy Vary Nice Rhodes Tenerife
Antalya Dusseldorf Kavala Oslo Riga Thessaloniki
Athens Eilat Kerkira Palermo Rimini Tivat
Bangkok Enfidha Kos Paphos Rome Varna
Barсelona Frankfurt am Main Larnaka Pardubice Salzburg Venice
Beijing Geneva London Paris Seoul Vienna
Berlin Hamburg Madrid Phuket Sharm el Sheikh Warsaw
Bourgas Helsinki Malta Pisa Skiathos Zurich
Budapest Heraklion Milan Prague Sofia
Catania Hurghada Monastir Pula Stockholm
Almaty Bukhara Karaganda Lankaran Osh Ust-Kamenogorsk
Andijan Chisinau Karshi Minsk Pavlodar Yerevan
Ashgabat Dushanbe Khudzhand Namangan Samarkand
Astana Fergana Kiev Navoi Simferopol
Baku Gyanja Kulyab Nukus Tashkent
Bishkek Gyoumri Kurgan Tyube Odessa Urgench
CIS = 32
Anapa Ekaterinburg Krasnodar Norilsk Sochi Vladivostok
Apatity Gelendzhik Krasnoyarsk Novosibirsk Stavropol Volgograd
Arkhangelsk Grozny Magadan Omsk Surgut Vologda
Astrakhan Ivanovo Makhachkala Orenburg Syktyvkar Voronezh
Belgorod Izhevsk Mineralnye Vody Penza Tomsk Yakutsk
Bugulma Kaliningrad Moscow Perm Tyumen Yaroslavl
Bryansk Kazan Murmansk P. Kamchatsky Ufa
Cheboksary Khabarovsk Naryan-Mar Pskov Ukhta
Chelyabinsk Khanty-Mansiysk Nizhnekamsk Rostov-on-Don Ulyanovsk
Cherepovets Kostroma Nizhny Novgorod Samara Vladikavkaz
14Open Pulkovo
inCentiVe ProgrAm For AirlinesBonus scheme
Welcome bonus for new airlineTake-off / landing charge,
terminal use charge
1st commercial flight 1st and 2nd report periods
99% 15%
New destination opening*
* new destination for airport
Take-off / landing charge,
terminal use charge
Long-hAuL RouTeS
SUMMER / WINTER
Season 1 Season 2 Season 3 Season 4 Season 5
— / 60% 45% / — — / 40% 25% / — — / 20%
OTHER ROUTES
SUMMER / WINTER
Season 1 Season 2 Season 3 Season 4 Season 5
— / 50% 35% / — — / 30% 15% / — — / 10%
Discover Saint Petersburg15
More information on www.pulkovoairport.ru/eng/partners/airlines/
Frequency increase on the airlines’ existing route
Bonuses
Take-off / landing charge
Frequency increase in comparison with the similar previous IATA season Bonus rate
50% and less 5%
51-99% 10%
100% and more 15%
– are applied to the scheduled passenger flights only
– are applied to the flights operated in non-peak time slots only
– are not applicable for Moscow destination
16Open Pulkovo
Example: Bonuses paid in the current season
Example: Bonuses paid in next season
New airline and new destination
Frequency increase
Season Winter 1 Summer 1 Winter 2 Summer 2 Winter 3
Load factor 60% 65% 65% 70% 70%
Pay back: take off landing charge,
charge for use of terminal
65% (50%+15%) 50% (35%+15%) 30% 15% 10%
Per season Winter 1 Summer 1 Winter 2 Summer 2 Winter 3
Airport charges (take-off and
landing, terminal use) without
discounts
208 120.00 301 080.00 220 792.00 318 360.00 233 464.00
Airport charges with discounts (take-off and
landing, terminal use)
72 842.00 150 540.00 154 554.40 270 606.00 210 117.60
Airline savings in USD 135 278.00 150 540.00 66 237.60 47 754.00 23 346.40
Season Winter
Pay back: take off and landing charge 5%
Per Season Winter
Airport charge ( take-off and landing) without discounts 56 056.00
Airport charges (take-off and landing) with discounts 53 253.20
Airline savings in USD 2 802.80
For flights which start the operation in Winter season with 4 weekly frequencies, TTL savings for 5 IATA periods USD 423 156.00
Data used for calculations: Aircraft type - A319, MTOW - 70 tons, capacity - 128 seats
For flights which frequency increase up to 50% in Summer (pay back is provided in Winter), TTL savings in USD 2 802.80
Data used for calculations: Arcraft type - A319, MTOW - 70 tons, number of flights - 88, frequency increase from 3 to 4 a week
Discover Saint Petersburg17
Rate of charge – 1 tone of MTOW
Rate of charge – 1 PAX (non-commercial PAX, children under 2 years are free of charge)
includes provision of the following services in the airfield area:
- runways, taxi track, ramp
- light system
- SAR (search and resque)
- fire prevention and safety
- ornithology
- aeronautical information (NOTAM)
- apron (3 hours after landing)
includes provision of:
- airport land side
- places and areas of terminal (free facilities)
- passenger informational support
Take-off/landing charge Terminal use charge
18Open Pulkovo – Discover Saint Petersburg
Analysis and reports1. Airport, tourism statistics and market ana- lysis on request
2. Passenger profile
3. Touristic and corporate demand analysis, tour operators surveys, etc.
Advertising1. Web banner on the airport’s website www.pulkovoairport.ru, including the advertising route into the common banner of airport’s website promoting new destina- tions of a season
2. Promotion in the social networks and blogs (VKontakte, Facebook, Twitter, UTube, LiveJournal, Instagram)
3. Tailor made advertising campaigns (Inter- net, outdoor, radio)
4. Advertising banners at the airport termi- nal (check-in screens, self service kiosks)
5. Article and photo publication in “Flight Line” magazine (distributed at the airport terminals)
6. Press releases on Pulkovo Airport website, distr ibution within mass media data base
7. First flight event (inaugural flight ceremo- ny at the airport terminal)
Partner events1. Joint promotion workshops (events) for the leading stakeholders in the city: tour operators and travel agencies, mass media in collaboration with the Russian Union of Travel Industry, Saint Petersburg City Admi- nistration, Consulates, American Chamber of Commerce (LED TOGETHER – once a year, “New destinations of the coming sea-son” – twice a year)
2. Advertising on the resources of Saint Pe- tersburg Tourist Information Bureau (by m u t u a l a g r e e m e n t ) : o n l i n e , “ V i s i t Petersburg.ru” magazine
3. Organizing famtrips for tour operators, travel agencies
mArKeting sUPPort
ContACts: Northern Capital Gateway LLC2 letter A, Vnukovskaya St.Saint Petersburg, 196210Russia
www.pulkovo-airport.com
Aviation Marketing Department+ 7 812 324 30 [email protected]
PR and Advertising Department+7 812 324 36 [email protected]