AIR TRANSPORT AND TOURISM Mr. Ronald James Economist, Caribbean Development Bank Smart Product Mix
AIR TRANSPORT AND TOURISM
Mr. Ronald James Economist, Caribbean Development Bank
Smart Product Mix
AGENDA 01 Tourism Trends
02 Caribbean Connectivity
03 Policy imperatives for Improving
the Industry Product Mix
Global
Tourism
Trends
Travel and Tourism Industry
10.2% 6.6%
in 2016, accounted for:
Global GDP Total Exports
1950: 25 million tourists
2030: 1.8 billion
Caribbean Tourism Trends
0.0
100.0
200.0
300.0
400.0
500.0
600.0
1990 1995 2000 2005 2010 2015
BMCs All Caribbean
Central America South America
Mexico
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
1989 1994 1999 2004 2009 2014
Cruise passengers Long-stay tourists
Arrivals Index (1990=100)
Arrivals Index (in thousands)
Caribbean
Tourism
Trend
-4% -3% -2% -1% 0% 1% 2% 3%
Grenada
Trinidad & Tobago
Belize
Suriname
Anguilla
Guyana
Jamaica
St Vincent & Gren.
St Lucia
Montserrat
Bahamas
British Virgin Is.
Antigua & Barbuda
Haiti
Barbados
Turks & Caicos Is.
Cayman Islands
Dominica
St Kitts/Nevis
Expenditure per Visitor Annual Growth Rate
Caribbean
Connectivity
Change in Global Connectivity 2008 to 2018
Change in Regional Connectivity 2008 to 2018
Policy imperatives for Improving the
Industry Product Mix
Leveraging
tourism as a
tool for
economic
development
Organising
the tourism
industry
Developing
economic
linkages and
inclusion
Exploring
further
opportunities
for regional
collaboration
Preparing for
the industry of
the future –
embracing
digitalization
where possible
Organizing
the tourism
industry Formulating a
S.M.A.R.T. framework
for tourism
Policy and Strategy planning, institutional
strengthening, legislation and
regulation
Economic Impact of tourism and tourism
investment, human resource
development, socio-cultural
and environment impacts
Product
Development and diversification,
marketing and promotion,
tourism infrastructure and
superstructure
Developing
economic
linkages
Understanding the industry
value chain
Focusing on inclusivity to increase local
economy impact by really forging
backward and forward linkages
Exploring
opportunities
for further
collaboration
• Integration and collaborations between airlines and local hotels to increase load factor and heads in beds;
• Integration and collaborations amongst hotels region wide to take advantage of economies of scale;
• Greater inclusivity would require improved collaboration with local service and goods providers.
Preparing for the
travel and tourism
industry of the future
– embracing
digitalization where
possible
Artificial
Intelligence
VR/AR
Technology
Blockchain Human-
Computer
Interaction
New Energy
Revolution
GIS
Technology
Internet of
Things
Cloud
Computing
For a genuine smart product mix…
Travel and Tourism
Tourism
✔