Air Talk

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VIKRAMA SIMHAPURI UNIVERSITY,NELLORE

INTERNAL MANAGEMENT MEET

2009

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IntroductionTelecom giant AirTalk is the flagship company of Mobi Enterprises.AirTalk comes to you from Mobi Enterprises, India’s largestintegrated and the first private telecom services provider with afootprint in all the 23 telecom circles.AirTalk is structured into three strategic business units - Mobileservices, Telemedia services and Enterprise services.The mobile business provides mobile & fixed wireless services usingGSM technology.AirTalk was voted as the ‘Best Cellular Service’ in the country forfour consecutive years. Largest Private Integrated Telecom Companyin India.

3rd

Largest Wireless Operator in the World.Largest & Fastest Growing Wireless Operator in India.Largest Telecom Company listed on Indian Stock Exchange.

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Current market shareBrand imageBrand equityProduction capacityCorporate imageProfit margins relative to

competitorsManagerial personalPromotional effectiveness

Partnerships across the globe

Business Strength

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AirTalk – 3 CsTop moves to target customers•‘AirTalk Connect’ showrooms•Home Delivery•First player to launch roaming cellular services and Smart Mail, Web Message, Callhold etc•Attractive pricing strategies•Focus on Youth

Mobi AirTalk, is Asia’s leading integrated telecomservices provider with operations in India and SriLanka.

Services are offered under the brand name AirTalk:• Broadband & Telephone Services• Long Distance Services• Enterprise Services• Mobile Services using GSM

•Leading Competitors – airtel,vodafone,idea..•Competitive price, distribution and customer satisfaction strategies

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“4” P’s

PRODUCTPLACE

PRICEPROMOTION

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PRODUCT

Prepaid and Postpaid Mobile ServicesFeatures like chat, games, ringtones, video clips

etc.On-the-move information service.Black list callers.

Social Products.

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PRICE

AirTalk wants to make its service accessible toall.

Offers various pricing structure to differentcustomer groups.Monthly price plans are available.Rewards on the usage.

Newly Introduce 1ps/2sec pulse.

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PLACE

AirTalk covers almost 75% of its operationalarea.

It also sells through independent retailers.Customers are able to see and handle products

they consider to buy.People are on hand to ensure customers needs

are matched with the right product to explainthe different options avaliable.

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PROMOTION

Above the line:Advertising on TV, Newspapers, magazines, viainternet and on bill boards.

Below the line:Special offer promotions.AirTalk stores, its products and all its staff project the

brand image.Public relations by its press releases.

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Some of the ads

designed by usfor Print and

Internet Media

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http://slidepdf.com/reader/full/air-talk 14/18A Mobi Enterprise Product, India.

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A Mobi Enterprise Product, India.

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For Suggestions & Queries:

Anytime AirTalk Showrooms are available.Customer Service Staff.User friendly Contact Website in regional languages.www.airtalk.inEmail to:[email protected]

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For Internal ManagementMeet adzap 2009

ByM. Vikram KumarP. PravallikaLavanya .ChPulendra Naidu .G

I MBA I SEM

VIKRAMA SIMHAPURI UNIVERSITY, NELLORE.