Diapositive 1
About Air Arabia MarocA Moroccan LC airline, setup as a Joint
Venture between various Moroccan investors and Air Arabia.Main 2nd
hub of AA in North Africa set up in 2009 (M V International
Airport).Reaches out to 25 different destinations (mainly in
Western Europe).Has 4 airports in Morocco.Current Market share
13.3%.
What Customers ValuePriceDestinations & Direct
flightsLuggage (quantity and safety)PunctualityCheck-in
processSecure enginesCustomer serviceReliable on-line system
MethodologyAnalysis of secondary dataCustomer satisfaction
questionnairesFocus groups for employeesDirect observation Involve
different departments in the different decision making process
ResultsPorters 5 Forces Model>>> HIGH > HIGH > HIGH
> LOW > HIGH >> MEDIUM > LOW