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Air Arabia
story
Sharjah based start-up owned by the government
It operates in middle east and north africa
Started with only two leased air bus A320’s
Now it has a fleet of 39 own air bus A320’s
Air Arabia
strategy
“Pay less fly more”
Plan was to target
Potential regional
customers who cannot
afford normal flying
expenses
Air Arabia
sustainability
New planes = low fuel consumption
A320 = More passengers + Best legroom
SHARKLET TECHNOLOGY
Air Arabia
success
No Competitor can provide such low fares
Best Service
DISCLAIMERCreated by Appili Vishnusai, SASTRAUniversityduring a marketing internship by Prof. Sameer
Mathur, IIM Lucknow
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